All MKC Content

Charlotte Lipman and Sam Oyekoya from DIRECTV Advertising explained innovative use cases for addressable advertising solutions across linear, CTV, and pause ads, demonstrating how these technologies can be leveraged to create stronger brands.

Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.

How are marketers using CDPs?

In this session, learn how Discover has assembled an operations department of subject matter experts, each responsible for their own areas of the marketing organization, by creating a series of intermediary teams, points of contact between specific departments and marketing operations.

During a session at the ANA’s 2024 Brand Activation and Creativity Conference, Magen Hanrahan, SVP at Ferrera, and Amy Tunick, CMO at NCM, discussed how shared experiences are one successful approach to experimental campaign strategies to reinvent well-known brands, such as NERDS.

In this session, learn how Grant Thornton’s marketing operations team transformed their campaign management process from a manual labor in Excel to a more streamlined and automated process using Wrike as their project management software.

Toyota’s Russ Koble highlighted various pieces of creative developed as part of the automaker’s Paralympics sponsorship, meant to support the updated brand position of Toyota as a mobility company.

This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.

Maureen Boyle wears a lot of hats at Realtor.com, much like every marketing operations professional. Discover how Maureen has made operations a priority at Realtor.com through a series of initiatives that proved her team’s value to the organization.

Grounded in meaningful consumer insights and fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Crayola has launched the Campaign for Creativity to challenge perceptions, spark dialogue, and help consumers understand, value, and nurture childhood creativity.

Today, we increasingly see financial advertisers pursue bottom-line KPI’s, chasing quick profits at the expense of sustainable growth. While the allure of short-term gains through metrics such as new customer acquisitions and credit card applications can be tempting, they should not come at the expense of long-term value derived from robust brand building. Brand building is not a sprint but a marathon — a process that, much like dollar cost averaging in the S&P 500, benefits from the power of compounding over time.

In a time when sustainability can feel like an empty buzzword, it’s important to highlight the real work brands are doing to make change in the space, regardless of industry. Climate change is top-of-mind for people, whether as consumers or producers; mitigating its negative consequences should therefore become an integral part of a company’s processes.

During a session at the ANA’s 2024 Brand Activation and Creativity Conference, speakers from Lenovo and SuperHeroes discussed how their digital street art campaign targeted generation Z to refresh the brand and achieve accelerated business results for the new Yoga laptop by connecting with the audience on an emotional level.

At JLL, marketing operations supports global integrated planning, financial management, the agency ecosystem, and people strategy. Rachel Berg has helped build that foundation during her eight years at JLL and offered advice to burgeoning marketing operations teams on how to take ownership of strategy.

How can small companies think bigger? And what small business norms can be applied to enterprise-size strategies? The insights gleaned can help both sides adjust their channel approach going forward. The mix they're looking for will help a business of any size stand out more, connect with audiences on a personal level, and nurture deeper engagement.

Burnout bumming you out? Many workers feel the same, according to recent data from Robert Half. The consulting firm reported that 34 percent of professionals surveyed reported that their burnout level was at a seven or higher on a scale of 10, indicating high levels of burnout.

Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.

In this week's marketing news quiz: A social media platform putting protections in place ahead of the U.S. presidential election, the most bipartisan brand in the U.S., the resurgence of a classic beauty brand jingle, and more.

Data quality has not been at the top of the priority list for B2B marketers in recent years, as they have grappled with dramatic changes in buyer behavior. However, the rise of generative artificial intelligence and the growing currency of first-party data have added to a sense of urgency among marketers to bolster their data management.

My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.