All MKC Content
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AI For All: Driving Intelligent Transformation
Event Recaps April 18, 2024In this session, learn how Lenovo embarks on a journey from pocket to cloud, from individual to enterprise, within the context of its AI for All vision. Lenovo's Solutions & Services Group's Global Marketing Communications lead, Holly Zhang, explored the tangible impact of AI through real customer stories.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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Content at the Speed of Conversation
Event Recaps April 18, 2024In this session, find out how innovative brands are leveraging AI generated trending topics and conversations in real-time to deliver creative and content in the context of NOW to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks
Industry Insights April 18, 2024CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Smoothie King Reinvented Itself and Conquered Fast Food
REGGIE Awards April 18, 2024Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning its products as meals, and showing how they pack more power into every cup/bowl to help people achieve their health goals rather than deviate from them.
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Smoothie King’s Novel Approach to Launching a New Drink
REGGIE Awards April 18, 2024Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Breaking Through to Gen Z
Event Recaps April 17, 2024In this session, learn how a deep understanding of insights into Gen Z led Truth Initiative to create breakthrough advertising for the truth campaign that helped young people stay away from, slow usage of, or quit tobacco use.
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Building a Consistent Brand with Just the Right Amount of Chaos: How to Balance Structure and Creativity
Event Recaps April 17, 2024In this session, learn how to balance predictability with creativity. Using specific examples from both B2B and B2C brands in multiple industries SAP's Tim Hoppin provided concrete tips and lessons that work in the real world and could work for your brand.
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Coke’s AI Gives Festival-Goers Their Own Customized Music Videos
REGGIE Awards April 17, 2024Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with Vogue and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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Edwards Finds Sweet Success with Actor Jason Biggs
REGGIE Awards April 17, 2024Edwards, in collaboration with American Pie actor Jason Biggs, launched a limited edition pie flavor, Pie Lovers Passion Fruit, to captivate fans and boost sales during the Fourth of July holiday.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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