All MKC Content
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Love Takes Action
ECHO Awards April 15, 2021To celebrate New York Life’s 175th anniversary, the brand launched a new creative platform to drive differentiation of the New York Life brand.
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Museum of Extinction
ECHO Awards April 15, 2021Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.
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New to Medicare Acquisition
ECHO Awards April 15, 2021Medica launched a flawless execution of a 1-to-1 multi-channel acquisition strategy that included direct mail, digital media, social media, search, email, TV, and print.
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OAAA OOH Case Study: Facebook
Knowledge Partners April 15, 2021In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.
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Offline Playlist
ECHO Awards April 15, 2021New Orleans partnered with Spotify to create a playlist that reflected the true sound of the city, as defined by years of listener habits, and performed the playlist live at the iconic Preservation Hall for fans to listen to it.
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Planet Fitness United We Move
ECHO Awards April 15, 2021During the COVID-19 pandemic, when gyms around the country started to close, social distancing took effect, and people were told to stay home, Planet Fitness launched the “United We Move” campaign to get people to stay healthy and active.
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Play
ECHO Awards April 15, 2021New Zealand’s leading telecom company Spark introduced Spark Play, a smart ball and app that helps families balance screen time with active playtime.
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Pre Check
ECHO Awards April 15, 2021The New Zealand Breast Cancer Foundation used haptic technology from mobile phones’ built-in hardware to simulate a virtual self-check for breast cancer.
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Presentation of the 2021 USPS Gold Mailbox Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of the ANA International Diamond ECHO Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, presented the winner of the ANA International Diamond ECHO Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Channel Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Malin Anglert, Chief Executive Officer of SWEDMA, presented the winners in the channel categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Sector Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Victoria Cole, CEO of Wunderman Thompson Argentina, presented the winners in the sector categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Special Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.
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Progress Report, Q1 2021
CMO Content April 15, 2021The Global CMO Growth Council provided a progress report for Q1 2021 for each of its four Growth Priorities.
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Prying Eyes
ECHO Awards April 15, 2021The Prying Eyes integrated marketing campaign boosted sales of Norton 360.
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Publicly Traded
ECHO Awards April 15, 2021LifeStyles Condoms used a stock-market-inspired, e-commerce platform to create value for customers, inspiring them to provide their email address and phone number for future communication.
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Put Yourself in My Chair
ECHO Awards April 15, 2021In the context of the Pan American and Parapan American Games, Cemento Sol and the Municipality of Lima worked on a campaign in which the Mayor of Lima spent a day in a wheelchair, leading to the construction of ramps and accesses for people with disabilities.
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QBE Swans Story
ECHO Awards April 15, 2021QBE Insurance partnered with the AFL’s Sydney Swans to build a platform where fans could create a personalized short film highlighting their relationship with the football club, demonstrating how the company treats its clients like individuals instead of consumer.
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Remote Tourism
ECHO Awards April 15, 2021Visit Faroe Islands created the first virtual remote-controlled tourism experience to support travelers amid global lockdowns.
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S+ REWARDS by Sino Malls — Turn Shopping into Playtime
ECHO Awards April 15, 2021Sino Real Estate Agency combined shopping, gaming, and social media to create Hong Kong’s first multi-mall, gamified and socialized loyalty program.
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