All MKC Content
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Event Recaps April 14, 2021Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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OAAA OOH Case Study: McDonalds
Knowledge Partners April 14, 2021McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.
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The Lockdown Opens Up E-Commerce for B2B Marketers
B2B April 14, 2021Call it a feedback loop: Sales reps are under increasing pressure to sell their wares via multiple channels, and B2B marketers need to support these efforts by supplying a steady flow of relevant content for every stage of the buying cycle. At the same time, marketers need to generate revenue regardless of channel, which means steering more and more of their customers to e-commerce platforms.
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The Three Social Media Waves of the Black Lives Matter Movement
Webinar Rewinds April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Session Videos April 14, 2021In this video, Molson Coors urged marketers to adopt a unified measurement solution.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps April 14, 2021Molson Coors urged marketers to adopt a unified measurement solution.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Conference Session Videos April 13, 2021In this video, Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Event Recaps April 13, 2021Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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Activating a Purpose Program Playbook
Industry Insights April 13, 2021For purpose to resonate as real, endure over time, and yield results, it must start deep within an organization, from the beliefs of employees and the manifestation of an engaged corporate culture to the tangible benefits delivered by products or services. Purpose must also be the key criterion by which a company assesses all its actions and consequences for every stakeholder. Activating a Purpose Program, a new playbook from the ANA Center for Brand Purpose, provides the guidance marketers need to create meaningful and purposeful marketing initiatives.
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ANA 2021 Data & Analytics Conference In Two Minutes
Conference Highlights April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Brand Activation Legal Webinar: April 2021
Webinar Rewinds April 13, 2021In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.
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Building the Data and Analytics Organization of the Future
Conference Highlights April 13, 2021Marketers are more likely to achieve data and analytics goals with a hybrid model of in-house and outsourced capabilities.
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Building the Data and Analytics Organization of the Future
Conference Session Videos April 13, 2021In this video, Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Building the Data and Analytics Organization of the Future
Event Recaps April 13, 2021Michael Harrison, managing partner of Winterberry Group, provided a framework to evaluate and implement the people, process, and technology needed to create an in-house or blended capability.
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Driving the Purpose Process
Industry Insights April 13, 2021In chapter one of the playbook Activating a Purpose Program, learn how a range of companies in varying industry segments authentically drove the purpose process within their organizations and even across the world.
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Making Purpose a Priority
Industry Insights April 13, 2021In chapter two of the playbook Activating a Purpose Program, learn how companies are engaging with customers who seek to engage with brands that help them reach their goals and align directly with causes they support.
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Participating in the Purpose Process
Industry Insights April 13, 2021In chapter three of the playbook Activating a Purpose Program, learn how brands are establishing their own means for making a difference in the world and contributing to what matters most to their customers.
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The Role of Company Culture
Industry Insights April 13, 2021In chapter four of the playbook Activating a Purpose Program, learn why purpose factors so prominently in company culture and how companies are super-charging employees’ enthusiasm for purpose in creative ways.
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Ensuring the Endurance of Purpose-Led Initiatives
Industry Insights April 13, 2021In chapter five of the playbook Activating a Purpose Program, learn how companies that lead with purpose and build around it are achieving continued loyalty, consistency, and relevance in the lives of consumers.
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