All MKC Content
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Scott's Program: Growing Consumption While Digitizing the Lawn Care Experience
ECHO Awards April 15, 2021ScottsMiracle-Gro took a personified approach to lawn care to encourage its customers to adopt its online subscription based lawn care service.
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Share the Love
ECHO Awards April 15, 2021Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.
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Signal Theory Holiday Coaster Collection Mailer with AR
ECHO Awards April 15, 2021Brand development company, Signal Theory, created an augmented reality (AR) infused holiday mailer to communicate its gratitude to clients and partners, and illustrate its digital capabilities.
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Subscribe to the Facts
ECHO Awards April 15, 2021EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.
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The Caring Gene Campaign
ECHO Awards April 15, 2021Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.
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The Forest
ECHO Awards April 15, 2021Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.
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The Haunted QR Code
ECHO Awards April 15, 2021Go Banana created a QR code-driven campaign to drive candy sales in Sweden during Halloween.
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The New Crisis of Trust In CTV
Partner Content April 15, 2021Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.
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The Other Cold
ECHO Awards April 15, 2021Four nonprofits came together in Buenos Aires to combat homelessness and prison recidivism during the COVID-19 pandemic.
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There Are Surprises We Do Not Want to Receive this Christmas
ECHO Awards April 15, 2021Two leading retailers in Peru partnered together to help reduce the risk of holiday electrical fires in this award-winning case study.
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TINDERBOOKS
ECHO Awards April 15, 2021Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.
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Welcome to the ANA’s 91st International ECHO Awards
Conference Session Videos April 15, 2021Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.
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Yo Soy — Dile Chau
ECHO Awards April 15, 2021Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.
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Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Knowledge Partners April 14, 2021Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.
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Building Trusted Data Connectivity at Every Touchpoint
Event Recaps April 14, 2021Neustar explained the importance of a unified approach to data and analytics.
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Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
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How to Catch and Keep Customer Attention
Knowledge Partners April 14, 2021In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.
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Leveraging Influencers to Advance Brand Purpose
Industry Insights April 14, 2021When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Highlights April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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