All MKC Content

Cox Communications explained how it pivoted to better meet customers’ needs during the pandemic.

#ManejateBien, which means drive well, is a campaign that was created to generate awareness of bad driving habits among young people and promote a change in such behavior when they are driving.

Amplifi, a digital agency that helps garner insights, discussed how it worked with clients such as Dentsu to deliver a media investment framework rooted in DE&I (diversity, equality, and inclusion), the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

Amnesty International capitalized on Instagram to mobilize virtual protests to sexist violence when the pandemic made street protests impossible.

Security company ADT used the Super Bowl to promote itself by capitalizing on the event to help lower crime.

Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.

Software company EG strove to reach construction businesses to promote its Enterprise Resource Planning and Process Management tools.

The Bank of New Zealand created “Checkout Checkpoint,” an online shopping version of sobriety tests designed to interrupt drunk shopping.

With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.

Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.

Jägermeister shared how it expanded its audience to a younger demographic.

Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.

Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.

NI’s “Engineering Hope” video series was to be a true and emotional story that would leave the audience wanting more, all while literally shedding a tear by the end of each episode. Its goal overall was to increase brand awareness by at least two percentage points, which was met and exceeded.

When Danish fiber internet provider Fibia rolls out the high-speed fiber internet to the areas it is expanding to, a substantial group rejects the offers. These are then by choice left with their flow TV and outdated internet connections.

Haldor Topsoe created a buyer enablement program with prescriptive advice and practical support specifically designed to help customers complete their buying tasks.

Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.

The Kansas Health Foundation’s research inspired the ultimate learning tool to help parents, grandparents, and caregivers develop positive reading habits with their children.

In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Sanofi's Dana Bhargava and David Strome at MediaSense shared what they learned through the process, how they effectively conducted the review remotely, and key learnings that can be applied for the future.

Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples in its “Love Can’t Wait” campaign.