All MKC Content
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Highlights April 13, 2021First-party data is crucial to building strong relationships with consumers.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Conference Session Videos April 13, 2021In this video, Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
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Consumer Versus Customer: A Paradigm Shift for Data in CPG
Event Recaps April 13, 2021Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, the CPG company behind brands that include Huggies and Kleenex, shared key ways that data ownership is under pressure and highlighted examples of where this creates tension in the CPG business model.
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Creating a Common Language Around Data
Conference Highlights April 13, 2021A data-driven operating model enables Adobe to run its business with enterprise-wide KPIs.
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Creating a Common Language Around Data
Conference Session Videos April 13, 2021In this video, Adobe discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
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Creating a Common Language Around Data
Event Recaps April 13, 2021Adobe recently discussed its agile and data-driven marketing approach, and how the company is swiftly and effectively acting on insights to deliver innovative, creative campaigns that drive business growth.
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Cross-Channel Attribution with Federated Data
Conference Session Videos April 13, 2021In this video, Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
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Cross-Channel Attribution with Federated Data
Event Recaps April 13, 2021Dr. Michael Cohen of Marketing Evolution defined data federation and examined some approaches to the process.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Highlights April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Conference Session Videos April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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Fireside Chat with Dana McGraw: The Data Science Behind Disney
Event Recaps April 13, 2021Dana McGraw discusses Disney’s unique approach to audiences and data science. She will answer the pressing questions data practitioners want to know and how Disney’s audience segments are built to cut across linear, streaming and digital.
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GEORGIA-PACIFIC: EXECUTING AND INNOVATING WITH AN AGILE ADVANCED ANALYTICS CAPABILITY
Event Recaps April 13, 2021In this talk Dr. Ali Kefeli will offer an engineer’s view into the world of marketing as he discusses how critical “speed to insight” has been for Georgia-Pacific during COVID. He will cover how he champions the use of data-driven insights by first democratizing available data through technology, and then using an Agile approach to deliver in-house machine learning and marketing mix models. You will hear how this approach allows Georgia-Pacific to make better, faster, and more holistic commercial decisions across product, portfolio, pricing, channel, marketing and innovation.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Conference Highlights April 13, 2021MetLife is using insights to rebalance and strengthen the value of relationships with customers.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Conference Session Videos April 13, 2021In this video, MetLife discussed its new analytical tools and approaches as a way to bring the voice of the customer to those who need it most within the organization in credible and powerful ways.
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How MetLife Deepened Customer Relationships with Insights That Drive Action
Event Recaps April 13, 2021MetLife discussed its new analytical tools and approaches as a way to bring the voice of the customer to those who need it most within the organization in credible and powerful ways.
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Increase Revenue and Conversion with Advanced Micro-Segmentation
Conference Session Videos April 13, 2021In this video, Ericka Podesta McCoy, chief marketing officer at Resonate, shared how brands can improve their audience segmentation, driving increased revenue and conversions.
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Increase Revenue and Conversion with Advanced Micro-Segmentation
Event Recaps April 13, 2021Ericka Podesta McCoy, chief marketing officer at Resonate, shared how brands can improve their audience segmentation, driving increased revenue and conversions.
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Measurement Has Gone to the Cloud
Conference Session Videos April 13, 2021In this video, Scot Richardson from Acxiom discussed how cloud-based computing (servers accessed over the internet) can help with marketing campaign measurement.
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Measurement Has Gone to the Cloud
Event Recaps April 13, 2021Scot Richardson from Acxiom discussed how cloud-based computing (servers accessed over the internet) can help with marketing campaign measurement.
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Opening Remarks of the 2021 ANA Data & Analytics Conference
Conference Session Videos April 13, 2021Representatives of the ANA delivered the opening remarks of the 2021 ANA Data & Analytics Conference.
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