All MKC Content

Loterias y Apuestas del Estado wanted to appeal to a younger audience, so the company created an experiential campaign.

Kronans Apotek wanted to create a sales campaign for parents of young kids that raised awareness of the importance of children wearing sunscreen.

In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

Snapdeal wanted to leverage its platform to bring to light the magnitude of the problem of child trafficking.

Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.

With just 3 percent of the New Zealand population speaking te reo (the Māori language) fluently, the Kupu app was designed to make te reo learning easy and accessible for everyone by putting bite-sized language learning in the palm of every smartphone user in New Zealand in an engaging, visual way.

Vanish created messages that demonstrated and educated consumers on the correct use and effectiveness of its product while teaching them to read and follow product instructions.

With the collection and measurement of aggregate data, customer-centric marketing is still a possibility in the era of privacy, regulation, and disappearing cookies.

Aflac set out to enhance its perceived connection to the cancer cause, infuse deeper meaning into its iconic duck, and build an association with its desired brand archetype of innovation and care.

DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.

Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

Dove set out to provide a new library of stock photography that would combat unhealthy ideals of beauty worldwide.

Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

Uber launched a campaign based on a short film featuring two gay Sevillian men announcing their engagement to their respective families. The campaign promoted Uber’s pluralistic and inclusive vision, and improved the transportation company’s brand sentiment, and social media presence.

Understanding its millennial target’s appetite for experiencing new worlds and technology, Samsung created Samsung Explore, a hub of branded content to educate and inspire millennials to use technology to enrich their lives.

The Hospital for Sick Children in Toronto leveraged a network of 52 influencers to create identifiable “crews” to expand its donor base and raise money to build a new facility.

Cablevisión Flow launched its “Spoilerland” campaign which featured creative assets that positioned “spoilers” as an apocalyptic threat to audiences. The campaign generated awareness and engagement by appealing to its customers’ cinematic appetite and through the strategic purchase of media buys on relevant social channels.