All MKC Content
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Marketers, Technology, and a Changing Business Landscape
Conference Highlights March 3, 2020The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.
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Marketers, Technology, and a Changing Business Landscape
Conference Session Videos March 3, 2020In this video, IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.
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MarTech Challenges and Opportunities: An ANA CMO Forum
Event Recaps March 3, 2020Industry leading CMOs discussed the many challenges they face in keeping up with options available to them in the MarTech ecosystem, and in determining if they’ve invested in the best solutions available to drive growth in their respective companies.
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Moving Public Relations Forward Through a New Level of Measurement
Partner Content March 3, 2020Public relations metrics need to focus less on what’s been done and more on what’s been accomplished. A data-driven approach to PR can make a difference for brands.
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Taking Back Control of Consumer Data
Event Recaps March 3, 2020How can marketers take back control of consumer data and use it more effectively?
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Taking Back Control of Consumer Data
Conference Highlights March 3, 2020Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.
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Taking Back Control of Consumer Data
Conference Session Videos March 3, 2020In this video, learn how marketers can take back control of consumer data and use it more effectively.
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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery
Conference Highlights March 3, 2020Before investing in MarTech, know what the end benefit is for consumers.
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The Union of SiriusXM and Pandora
Conference Highlights March 3, 2020Consistent accountability standards throughout an organization are critical to driving growth.
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The Union of SiriusXM and Pandora
Conference Session Videos March 3, 2020In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
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The Union of SiriusXM and Pandora
Event Recaps March 3, 2020Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
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Why Marketers Should Want a National Data Privacy Law
Event Recaps March 3, 2020Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.
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#MakeYourChoice
ECHO Awards March 2, 2020McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.
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4/20 High-Atus
ECHO Awards March 2, 2020Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.
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811 #IndiaInvited
ECHO Awards March 2, 2020Kotak Mahindra Bank evoked the egalitarian values of its mobile banking service with an ad that drew parallels with a railway bench that anyone can use.
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ADT Fire Safety VR Experience
ECHO Awards March 2, 2020ADT created a VR experience to highlight the dangers that its service could protect homeowners from.
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Alexa, Play My Song
ECHO Awards March 2, 2020Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.
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Bang & Olufsen Brand Experience
ECHO Awards March 2, 2020Bang & Olufsen remodeled its digital customer experience with “shoppable” storytelling designed to keep users engaged on the site for longer.
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Catflix
ECHO Awards March 2, 2020To promote new flavors of its cat food, Champion Cat created a content series that parodied existing intellectual properties such as Transformers with videos such as Catformers.
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Changing the Game
ECHO Awards March 2, 2020Microsoft described how it promoted an adaptive controller that gave the disabled access to the world of videogame play.
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