All MKC Content
-
Driving Sales and Engagement with Technology in Retail
Event Recaps February 26, 2020La-Z-Boy leverages AR and VR technology to help customers find furniture that suits their styles and spaces.
view -
How Augmented Reality Keeps Nickelodeon Current with Its Viewership
Event Recaps February 26, 2020Nickelodeon gave viewers a way to engage more deeply with their favorite programs via augmented reality.
view -
Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship
Webinar Rewinds February 26, 2020In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.
view -
The ANA Marketing Futures and You: Driving Growth
Event Recaps February 26, 2020The ANA Marketing Futures team provided an overview of its portfolio of content and experiences that comprise the Futures program and shared early survey results reflecting where marketers feel they are on their own innovation journey, and what tools they feel will help them most.
view -
When Brands Come Alive: Chatbots and Digital Humans
Event Recaps February 26, 2020As online and offline worlds merge, brands may want to explore the latest innovations related to chatbots and digital humans.
view -
ABM: Illustrate and Quantify Marketing’s Role in the Value Chain
Event Recaps February 25, 2020This session illustrated the successful transition of a consulting firm's marketing strategy from broad to account-based marketing and the role that lead generation played within it.
view -
Agile, ABM, and a New Approach for PwC
Event Recaps February 25, 2020In order to stay competitive, PwC revamped its marketing strategy to better focus on the customer by leveraging account-based marketing.
view -
Do This, Not That! Email and Emerging Media Techniques
Webinar Rewinds February 25, 2020In this webinar, explore the top email marketing tactics that hold long-term value and drive results.
view -
Why Media Measurement Must Change
Partner Content February 25, 2020CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.
view -
Habitat For Humanity International: Digital & Social Case Study
Event Recaps February 25, 2020Habitat for Humanity is a global nonprofit housing organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat's vision is of a world where everyone has a decent place to live. In this session, Habitat for Humanity will share insights from their digital support of the 2019 Jimmy & Rosalynn Work Project including data-driven content decisions that have evolved in recent years.
view -
Operation Walk’s Gift of Mobility
Social Impact February 24, 2020Over the past two decades, Operation Walk, a volunteer medical humanitarian organization that provides joint replacement surgeries at no cost for those in need across the globe, has operated on more than 17,000 patients in 25 countries. The man behind the successful organization, Dr. Lawrence Dorr, explains how it came about and the impact it’s having.
view -
Three Reasons Why Email Automation Will Increase Your Sales
Webinar Rewinds February 24, 2020In this webinar, learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.
view -
When Brand Equity Isn’t Enough: The New Rules of Growing Market Share
Knowledge Partners February 24, 2020When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.
view -
17 Tips for Nonprofits
Conference Session Videos February 21, 2020In this video, a panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.
view -
17 Tips for Nonprofits
Event Recaps February 21, 2020A panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.
view -
2020 Mark of Distinction
Conference Highlights February 21, 2020Nonprofit fundraisers should stress how monthly donors will benefit as opposed to focusing on the upside for the organization.
view -
2020 Mark of Distinction
Conference Session Videos February 21, 2020In this video, get highlights from all 31 presentations and speeches at the 2020 ANA DC Nonprofit Conference along with the very best ideas from the conference in one fun, fast-paced, "best of" session.
view -
2020 Mark of Distinction
Event Recaps February 21, 2020The ANA combed through all 31 presentations and speeches at the 2020 ANA DC Nonprofit Conference and then shared the very best ideas in one fun, fast-paced, "best of" session.
view -
As Reddit Broadens its Appeal, What’s the ‘Ask’ for Marketers?
B2C February 21, 2020Once wary of the no-holds-barred social media platform, brands are finding unique ways to engage with Reddit’s 430 million monthly users.
view -
Authenticity and Experiences: Cultivating Millennial Donors
Event Recaps February 21, 2020Organizations including the National Audubon Society and the National Trust for Historic Preservation are finding new and novel ways to meet millennials where they are and bring them onto their files.
view