All MKC Content
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Click Courses 2018
ECHO Awards March 2, 2020The Click Courses Initiative sought to support entrepreneurs and owners of small business management capacity.
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Columbia, The Official Soccer Team of Confusion
ECHO Awards March 2, 2020Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Highlights March 2, 2020In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Session Videos March 2, 2020In this video, Dr. Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, discussed how marketers can respond to regulatory changes by continuing to deliver customer-centric marketing using technology available today, while remaining privacy compliant.
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Economist World Cup
ECHO Awards March 2, 2020The Economist reached new audiences by highlighting politics and current events related to the countries in each match of the World Cup games.
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Email Creative and Design 101
Webinar Rewinds March 2, 2020Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.
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Emails that Fit Your Life
ECHO Awards March 2, 2020Dynamically developed emails allowed CIBC to delivered deeply personalized messaging at scale.
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Free or Persecuted
ECHO Awards March 2, 2020Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.
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Get Your Time Back
ECHO Awards March 2, 2020To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.
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Go Back to Africa
ECHO Awards March 2, 2020Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.
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Gringophobia
ECHO Awards March 2, 2020Funny videos created and shared by influencers proved that there is no quick fix to becoming fluent in English.
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Hack this Billboard
ECHO Awards March 2, 2020Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.
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Halloween at Liseberg
ECHO Awards March 2, 2020A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.
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Have a Little Adventure
ECHO Awards March 2, 2020The Central Coast, just an hour north of Sydney, had a tourism problem.
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HIV on the Agenda
ECHO Awards March 2, 2020Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Event Recaps March 2, 2020This panel discusses the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Conference Session Videos March 2, 2020In this video, a panel of industry experts discussed the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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How Myntra Gained Greater ROI from SEO than Paid
ECHO Awards March 2, 2020It has been over a decade since Myntra has been making India fashion-ready. Having witnessed a humongous growth since its inception, Myntra saw an opportunity to enhance its already impressive ROI further.
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I’m Drinking It for You
ECHO Awards March 2, 2020DB Breweries released a new beer into an already crowded low-carb beer market.
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Inner Nature
ECHO Awards March 2, 2020Weleda sales were in decline as they were losing share to bigger competitors’ investment spending to capture leadership positions in the expanding category.
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