All MKC Content

Kaiser Permanente described an approach to defining one’s brand and appealing to one’s tribes that capitalized on ideas borrowed from Storytelling: Branding in Practice and from the psychologist Carl Jung.

To attract donors in a competitive marketplace, nonprofits have to build brand positions with effective storytelling.

In this video, Kaiser Permanente described an approach to defining one’s brand and appealing to one’s tribes that capitalized on ideas borrowed from Storytelling: Branding in Practice and from the psychologist Carl Jung.

In this session, presenters shared examples of data-driven creative, showcasing how two organizations created and refined tone, offer, and supporting messaging to increase fundraising response.

In this session, we dispelled many of the myths about PSA programs and showed how one charity had a direct lift in response and gift size thanks to an integrated PSA campaign.

How are today's charitable organizations addressing the shift to a multicultural world, and what can, and should be done to be more inclusive in messaging and creative application? Hear how some organizations are meeting this need and what additional work they will be doing in the future.

In this session, presenters demonstrated how to cut through the confusion that can surround Google Analytics and get to the most useful data.

A representative of the team behind the ALS Ice Bucket Challenge explained how the organization capitalized on social media to spread its message and shared other tips with fellow nonprofits.

Disruption, storytelling, and the power of hope propelled the fundraising success of the ALS Ice Bucket Challenge.

In this video, a representative of the team behind the ALS Ice Bucket Challenge explained how the organization capitalized on social media to spread its message and shared other tips with fellow nonprofits.

Human Rights Campaign talked about how they wrangled millions of data points across various platforms and data sources to create a 360-degree profile of each constituent, enabling their team to support the organization’s mission with actionable and accessible insights.

In this video, get a two-minute overview of the 2020 ANA DC Nonprofit Conference.

In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.

There are 10 specific email strategies that can add sophistication to email marketing and help modernize marketers’ approach to this valuable communication channel.

Learn what commercial brands are doing to identify and create long-term relationships and build affinity with their customers. Hear the perspective of two nonprofit organizations that are applying many of these principles and how they believe building your brand leads to stronger fundraising programs.

In this generation, the key to accelerate fundraising growth is to recognize the potential of diversity donors. In its groundbreaking research "Why Should Hispanics Give to You?", the Kerux Group found most organizations struggle to articulate their value proposition to this influential demographic segment.

WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”

ANA CEO Bob Liodice delivered the opening remarks of the 2020 ANA DC Nonprofit Conference.

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. In this session, Gilbert Davila, ANA Multicultural Marketing & Diversity Committee Chair and AIMM Co-Founder shares updates on the Alliance’s work to date including the launch of the #SeeALL movement and the Cultural Insights Impact Measure™ (CIIM™) that evaluates and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.

The question of pulling back or increasing your mail acquisition investment during presidential election years should not be a guess. Historical data and trends answer that question with real answers so you can know with certainty if your program should be in it or out.