All MKC Content
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Tide’s Evolution in Pursuit of Relevance
Conference Session Videos February 28, 2019In this video, learn how Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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Tide’s Evolution in Pursuit of Relevance
Event Recaps February 28, 2019Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Conference Session Videos February 28, 2019In this video, learn how Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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We Have the Meats: How Arby’s Came Back to Life
Event Recaps February 28, 2019Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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2018 Analytic Challenge Winner Presentation
Event Recaps February 27, 2019Learn how Cartesian DataSciences developed the highest scoring algorithm for the 2018 ANA's DMA Analytic Challenge, creating a solution for analyzing a set of first-party data provided by a direct marketer of consumer products that predicts new customers' six-month "lifetime" value to the marketer.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps February 27, 2019Eric Asche, CMO at Truth Initiative, explained how to create campaigns that speak to bigger truths and make the world a safer place to live.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Highlights February 27, 2019To change Gen Z attitudes about smoking, Truth Initiative is “going for the jugular” with its campaign.
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Machine Learning and AI for Marketing and Other Disciplines
Event Recaps February 27, 2019Panelists described a wide array of game-changing applications for AI and machine learning.
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National Geographic Media: Creating Top Quality Content For Its 100 Million Followers
MediaPost February 27, 2019National Geographic Media is the first brand to have over 100 million Instagram followers, and the company continues to build on this success through social advertising partnerships and high quality content creation.
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Oreo: A Cookie with Cultural Cred
Event Recaps February 27, 2019Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Oreo: A Cookie with Cultural Cred
Conference Highlights February 27, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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Oreo: A Cookie with Cultural Cred
Conference Session Videos February 27, 2019In this video, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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Think Small to Grow Big: How to Innovate in Big Companies
Conference Session Videos February 27, 2019Hear how Turner has applied a start-up mentality to grow several new business units within the sales organization, ranging from brand studios to social agencies, to precision targeting in television.
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Top Five Trends for Marketers to Focus on in 2019 and Beyond
Webinar Rewinds February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.
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ABM Is NOT Just a Marketing Program
Event Recaps February 26, 2019Learn why sales needs to be your partner in planning and execution to realize the potential a well-executed ABM strategy can deliver.
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From Pilot to Performance — Building a Successful ABM Program from the Ground Up
Event Recaps February 26, 2019Discover how SAP’s Strategic ABM program in North America grew from a small, successful pilot project to an integrated, disciplined, and effective program that drives results with dozens of key accounts.
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Quick Bits for the Week of February 25, 2019
B2C February 25, 2019What marketers need to know this week: Brands are boycotting YouTube, KFC has hired RoboCop, and three others news items from the past week.
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The Budding Business of Cannabis
B2C February 22, 2019Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.
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GE Power: A Thought Leadership Content Case Study
Event Recaps February 21, 2019GE Power shared the innovative work it’s doing in creating thought leadership content.
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Habitat for Humanity International: Giving Tuesday Case Study
Event Recaps February 21, 2019Habitat for Humanity shared insights from its Giving Tuesday campaign, “Give Habitat a Lift!” During this campaign the organization partnered with Lyft, Nissan North America, and the Scott Brothers from HGTV.
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