2018 Analytic Challenge Winner Presentation | Event Recaps | All MKC Content | ANA

2018 Analytic Challenge Winner Presentation

Learn how Cartesian DataSciences developed the highest scoring algorithm for the 2018 ANA's DMA Analytic Challenge, creating a solution for analyzing a set of first-party data provided by a direct marketer of consumer products that predicts new customers' six-month "lifetime" value to the marketer.