All MKC Content
-
Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
view -
Flexible Staffing at In-House Agencies, by the Numbers
Money Slides April 9, 2024Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.
view -
How AI-Powered Data Is Transforming the Future of Marketing
Event Recaps April 9, 2024AI has allowed brands to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into the transformative potential of AI to deepen your understanding of consumers and catapult growth.
view -
Human Centered AI — Lessons from an Ally AI Experiment
Conference Highlights April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
view -
Human Centered AI — Lessons from an Ally AI Experiment
Event Recaps April 9, 2024Ally Financial recently embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and LLM functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
view -
Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Conference Highlights April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
view -
Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Recaps April 9, 2024TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
view -
Navigating the Future of Commerce Media with Data Collaboration Platforms
Industry Insights April 9, 2024As the commerce and retail media landscape undergo rapid evolution, astute industry players are presented with a unique opportunity to capitalize on changing dynamics. The rise of non-endemic advertising, where brands advertise on platforms not directly associated with product sales, has opened significant growth avenues for commerce media networks. To effectively seize these opportunities, precise measurement models and strategies have become indispensable.
view -
Personalized: Customer Strategy in the Age of AI
Conference Highlights April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
view -
Personalized: Customer Strategy in the Age of AI
Event Recaps April 9, 2024In this session, learn about the latest research that shows how the most innovative companies are setting a new bar for what personalization means and thereby driving superior growth and customer satisfaction.
view -
Podcasts' Benefits for Brands, by the Numbers
Money Slides April 9, 2024Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.
view -
Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Conference Highlights April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
view -
The Power of AI for Customer Experience
Conference Highlights April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
view -
The Power of AI for Customer Experience
Event Recaps April 9, 2024H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block’s customers led to the launch of its first-ever AI offering, AI Tax Assist.
view -
Transforming Transformation with Gen AI
Event Recaps April 9, 2024Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
view -
Why Current Anti-MFA Approaches Aren’t Enough
Industry Insights April 9, 2024The latest made-for-advertising scandal shows that, while industry attention to so-called MFA sites has skyrocketed in recent months, it’s harder for brands to avoid MFAs than many in digital advertising suggest.
view -
A Framework for the Validation and Prioritization of AI Use Cases
Event Recaps April 8, 2024During a session at the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
view -
B2B Marketers Need a New Cookie Recipe
Industry Insights April 8, 2024In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.
view -
Brad Barnett of Nationwide on Strategic Branding
Industry Insights April 8, 2024Brad Barnett is VP of enterprise marketing at Nationwide. Barnett will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Barnett for a pre-conference interview where they discussed having an iconic jingle, strategic partnerships, and utilizing budget.
view -
Crawl, Walk, Run, Fly! Navigating Your AI Journey
Event Recaps April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
view