Data Sources for Media: A Buyer’s Guide

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The Trust Consortium was launched by the ANA in 2019 in partnership with Reed Smith, the ANA’s outside legal counsel. The Trust Consortium’s mission is to restore trust in the marketing ecosystem through transparency, integrity, and growth. In late 2019, the Trust Consortium formed a working group focused on the data sources used as inputs for media buying, with the goal of providing transparency and clarity into what can be a complex and difficult to navigate ecosystem. The product of the working group is the "Data Sources for Media: A Buyer's Guide" whitepaper. This webinar will introduce listeners to the working group's outputs, including:

A brief overview of the data ecosystem, and why evaluating data before purchase is important
5 criteria to use to evaluate the quality of a dataset
Specific steps to follow when considering purchasing a dataset