McCormick’s Analytics, Marketing Mix and In-Flight Optimization Program Evolution (Data & Analytics Series)

This event is over.

In this webinar, McCormick will discuss their foundational work in this space as a smaller company trying to navigate the most efficient use of resources, progress in accelerating ROI application and improvement. McCormick will also overview their initial work with DMPs and In Flight Optimization Capabilities, as well as a future approach for Unified Marketing Management.

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when

Start: Wednesday, August 28, 2019 at 1:00pm

End: Wednesday, August 28, 2019 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Ramesh Moorthy
Director, NA Consumer Business Analytics, Consumer and Market Insights
McCormick & Company, Inc.

Giovanna DiLegge
Product Manager
McCormick & Company, Inc.