Putting the ANA Influencer Marketing Measurement Guidelines to Use

In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. The Guidelines were spearheaded by the ANA’s Influencer Marketing Advisory Board, led by Casey DePalma McCartney, Senior Director, External Communications and Digital Engagement at Unilever, along with senior marketers from Bayer, Cigna, Hilton, Mastercard, Nationwide, Procter & Gamble, PUMA, Reckitt Benckiser, SAP, Sephora, Target, and Wells Fargo. The Guidelines were created in collaboration with influencer agency partners, the major platforms, and have been endorsed by the Media Rating Council (MRC).

When the Influencer Marketing Advisory Board was formed in 2020, it made the creation of Measurement Guidelines its first and top priority. While standardized influencer measurement metrics have been available to paid advertisers for almost a decade, organic influencer marketing has not had similar standardization, which has masked its true ROI and limited its value and growth. The intention with the Guidelines is to bring greater clarity and consistency to organic influencer marketing measurement. This webinar will overview the Guidelines, how marketers can use them internally, and share them with agency and influencer partners.

when

Start: Wednesday, October 5, 2022 at 3:00pm

End: Wednesday, October 5, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember $0


Speaker(s)

Tomomi Mimura
Global and North America Media Insights Lead
Unilever


Leah Marshall
Senior Director, Influencer Marketing
ANA