Webinars | Marketing and Advertising Industry Events

Email Creative and Design 101

Webinars March 2, 2020

Crafting the perfect email can be challenging. But, when it all comes together, email is a powerful way to deepen the customer experience. In this webinar, designers and content creators new to email will discover the fundamentals of brilliant email design.

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Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession & Corporate Citizenship (Marketing Futures Series)

Webinars February 26, 2020

Corporate survival is not a guarantee. Companies need to adapt to the changing environment, with GROWTH as the prime directive. Corporate longevity and transformational change are one and the same. In this webinar, Joseph Jaffe will outline the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth. Attendees will take away a blueprint for conducting a company landscape assessment, an outline for maximizing, motivating and compensating talent, a renewed focus on customers as a growth engine, and fresh ideas for moving forward and staying ahead of the competition.

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Do This, Not That! Email & Emerging Media Techniques

Webinars February 25, 2020

This fast paced session will explore the top email marketing tactics that hold long-term value and drive results. Learn the latest dos and don’ts related to email marketing and how to implement them into your own marketing campaigns. Gain knowledge on what offers and techniques increase customers and what is driving strong direct marketing results using email and emerging media marketing initiatives. Acquire measurable tactics to pull interested leads and actionable tips on how to double open rates, customer lifetime value, and more with a few easy tweaks.

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3 Reasons Why Email Automation Will Increase Your Sales

Webinars February 24, 2020

Marketing automation is the key to growing the lifetime value of your customers. A well-planned email program makes all the difference between a customer who's "one-and-done" vs- one who's a loyalist. In this webinar, you'll learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.

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Skip Direct to Consumer. Go Direct to Value. (Marketing Futures Series)

Webinars February 19, 2020

As consumers play with new startups and legacy brands scramble to respond, it feels like all marketing bets are off. The key to success is to understand that consumers still want what they have always wanted: quality, convenience, and brands they trust. The catch is that consumers have redefined the value that these characteristics bring to their lives, often to the detriment of legacy brands. To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).

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The State Of Content Marketing in 2020 – Content As a Business Strategy (Marketing Futures Series)

Webinars February 12, 2020

It’s 2020. There is no doubt that we have moved into a new era of marketing. Automation, algorithms, data, privacy, and always-on are the priorities for today’s business trying to communicate more effectively. Yes, the entire practice of marketing has changed – again. And our ability to create and manage content is at the center of all this change. So, if it’s such an important part of the equation, why – in 2020 – is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content strategy, and understand what it is we’re actually solving for. In this session, we’ll go through the latest research from CMI on Content Marketing, discuss the business model of content, and walk step by step on how to develop the optimal business purpose and focus for a truly measurable content strategy.

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Brand Activation Legal Webinar: February 2020

Webinars February 11, 2020

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ABM: It is about the destination, not the journey (B2B Marketing Series)

Webinars February 5, 2020

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Mastercard: Latest Consumer Trends, the Future of Marketing, & Evolution of the Brand (Marketing Futures Series)

Webinars February 5, 2020

Mastercard is a technology company in the global payments industry that connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. In this session, Cheryl Guerin, Executive Vice President, Marketing & Communications - North America at Mastercard will share an outlook on the latest consumer behaviors, desires/aspirations and key trends, discuss the impact of an increasingly connected world on marketing, and share how Mastercard is evolving its iconic brand & Priceless as a platform.

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Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors (B2B Marketing Series)

Webinars February 5, 2020

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What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design (B2B Marketing Series)

Webinars February 5, 2020

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Proving That Outcome-Based Results Drive Business

Webinars January 30, 2020

A+E Networks has seen terrific momentum with our Precision + Performance platforms since we announced outcome-based guarantees. In this webinar, Erica Barnes, Precision + Performance Specialist will share a brief overview of the process by which we measure campaigns, then reveal recent results from completed campaigns with QSR, nutrition and home improvement partners that have helped these marketers grow their business and keep up with marketplace demands.

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eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020 (Marketing Futures Series)

Webinars January 29, 2020

If you thought 2019 was a busy and tumultuous year for brands, just wait till 2020 gets rolling. Given increased consolidation across the digital media landscape, heightened concerns around privacy and compliance, a continued quest for a Universal Identifier across fragmented devices and domains, intensified competition in the OTT/streaming entertainment world, a growing market for audio-based advertising and a likely ramp-up for 5G deployment, marketers will be facing plenty of new challenges and opportunities this year.

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Consent Management: Understanding Marketing’s Role in Privacy Compliance

Webinars January 28, 2020

In this webinar, Winterberry Group Managing Director, Dave Frankland, will: * Define the privacy and consent management landscape—and the drivers affecting its evolution * Describe the intersection of privacy and consent management solutions with the broader marketing and advertising technology ecosystems * Review the organizational requirements necessary to maximize the value of privacy and consent management solutions, inclusive of data, internal processes/ workflows and other assets * Provide an outlook on the potential future evolution of the privacy and consent management market

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An Insider’s Guide to the ANA Nonprofit Conference in Washington, DC

Webinars January 24, 2020

Please join us for this upcoming webinar with your nonprofit peers, where they will share valuable information on how to get the most out of your upcoming ANA Nonprofit Conference in Washington, D.C.

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CES 2020: Bringing the Tech and the Trends to Modern Marketers (Marketing Future Series)

Webinars January 22, 2020

Back by popular demand, this webinar will take you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders. We will share updates on the most salient trends – from streaming, to 5G and mobile, to advances in artificial intelligence and autonomous driving – and how people are behaving, interacting and buying differently. Led by one of the industry's leading tech, media and digital experts, you will walk away with a better understanding of CES, and what the brave new world of technology innovation means for brand marketers.

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Where is Email Marketing Heading in 2020?

Webinars January 17, 2020

In this webinar, EEC 2019 Email Marketer Thought Leader award-winner Matthew Vernhout and EEC 2020 Award Subcommittee Co-Chairs Ryan Phelan and Jose Cebrian will share their perspectives on where email marketing is heading in 2020. Reset your expectations for what’s possible in email marketing and see how you can prepare for 2020 in this lively Q&A session from veterans in the space. Bring your burning email marketing questions!

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Pandora: Six Trends That Will Impact Audio and Marketing in 2020

Webinars January 16, 2020

Audio is more present in our lives than ever before. Today, Americans spend a third of their time with audio media– it’s time for brands to also invest in this powerful communication to reach their audience. Brands need an audio strategy that is just as thoroughly researched and developed as their other marketing channels. The Definitive Guide to Audio is Pandora's annual flagship advertising report of the evolving audio landscape. Each year's guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and so much more.

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