Webinars
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How Design Thinking Can Transform Customer Experience
Webinars October 17, 2019From IOT to 5G and AI, the rapid advancements in digital technology are redefining the way people experience products, services and brands. Customers’ expectations of experience are evolving faster than business’s ability to service them – which is creating massive disruption and opportunity. Businesses that succeed in this environment are re-orienting their culture, their creativity, and their innovation around the people they serve. In this session, we will demonstrate how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever (Social Media Series)
Webinars October 16, 2019The most important thing to keep in mind in telling a story on social is that you have to put the consumer in the middle of the story, NOT your brand. There are many ways to tell a story: emotional story, serious story, funny story; but to achieve any level of success, you have to really think about what you want your consumer to feel and where they will be receiving the message. In order to break through the clutter and have people remember your brand, your message needs simplicity and quickness. In this webinar, Jorge Almeida from Avocados From Mexico will share the keys to achieve your messaging goals through storytelling.
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TV Advertising in a Connected World: Understanding Measurement, Creative and Engagement
Webinars October 10, 2019The rise of connected TV, a channel which now reaches over half of all American homes, has opened the door to a world of new opportunities for marketers aiming to combine the reach of television with the addressability, interactivity, and measurability of digital. To better understand this opportunity, Innovid and the ANA embarked on a study in partnership with some of the world’s leading brands. During this session, we’ll share guidance and best practices to help marketers understand the value of connected TV advertising and offer constructive tips for how to prepare your brand to make an investment in this rapidly growing medium. We’ll explore the importance of meeting creative needs, how to plan TV buys with connected devices in mind, and the importance of accurate measurement to assess the value of this sophisticated opportunity. We’ll also explore some of the early findings from our research that underscore the value of a CTV investment.
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Ideas With Value (B2B Webinar)
Webinars October 9, 2019Hear from Reuben Webb, Chief Creative Officer, and Tom Stein, Chairman and Chief Client Officer, at global B2B agency Stein IAS – named ANA B2B Agency of the Year in 2019 for the 5th consecutive year – on a better way to consider, create and get results from creative in today’s digitally transformed world.
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Building and Maintaining a Powerful Social Fandom (Social Media Series)
Webinars October 9, 2019Bravo has one of the most passionate and engaged fan bases in the entertainment industry. In 2019, Bravo set out to harness that fandom to increase brand advocacy. During this webinar, hear from Bravo’s Director of Social Media, Christie Colaprico and 360i’s Senior Social Strategist, Marie Goldstein as they share their tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.
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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020
Webinars September 26, 2019Burnout is boiling over and women in particular are feeling the heat. And since women are responsible for 85% of all consumer purchase decisions, burnout could have wide-ranging impact for marketers across every category. In partnership with The Harris Poll, Meredith presents an exclusive national survey examining the epidemic-level of stress women are facing today. The results detail the challenges women confront in maintaining wellness, what they are willing to sacrifice for more downtime, the type of content they prefer and on what format, and how brands can help rather than add to their stress.
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Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Webinars September 26, 2019Every day there is a headline that brings companies, industries and even whole markets to their knees. Issues such as #MeToo, data security, gender equality and diversity can make or break a brand’s reputation. No matter where you are in the world, these types of events are unavoidable. We live in a high-stakes era and marketers must be prepared for anything at any time. We surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
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How Talent and Rights Management Impacts your Creative Investment
Webinars September 26, 2019Can you afford to produce the ad you’d like to create? Do you have the budget to use it once it’s made? Join this webinar to understand the impact of Talent & Rights on the cost of producing commercials and what should be considered before you even begin to shoot.
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Presentation Skills: How to Combat the Five Feet of Fear (Content Marketing Series)
Webinars September 25, 2019When we talk about Content Marketing we often focus on tactics and channels – blogs, video, social, YouTube, whitepapers, etc. But what we tend to leave out are our presentations; and not our slide decks, but our actual physical, in-person presentations. These can be sales pitches, conference sessions or even TED Talks. I am talking about getting up in front of an audience and talking. It is by the far one of the most intimate and engaging ways to connect with your audiences and customers. But… many of us are simply not great at presenting. In fact, most of us are scared to speak publicly - - and the bigger the audience the scarier it gets! But there are ways to overcome this.
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Getting Buy-In for Your Media Plan (B2B Marketing Series)
Webinars September 18, 2019The challenge of working in media is convincing your coin-holding internal clients that you need more dollars. From the following tactics, I’ve increased the Social Media team’s year over year media spend from $700K to $1.8MM from 2018 to 2019.
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Create Content People Care About: Mapping Your Content to the Consumer Decision Journey (Content Marketing Series)
Webinars September 18, 2019Content marketing can seem like a major headache, both in content creation and measurement, leaving marketers to wonder: Is all this work actually making an impact on my business? It can be a challenge to break through the clutter and deliver meaningful content that people, well, actually care about. Join Maggie Avram, VP of Digital Strategy at Chicago’s Laughlin Constable, to figure out how you can strategically craft content around your customer's needs and make it work harder for your business.
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Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement
Webinars September 17, 2019This fast paced session by an industry leader will go through the top dos and don'ts for email marketing campaigns. Whether you’re a marketer for a B2C or B2B company, email campaigns are a must to support sales and drive customer engagement. But how do you stand out with your campaigns and ensure you’re “checking all the boxes?” From subject lines and trigger emails to ESP metrics and the latest developments around Accelerated Mobile Pages Project technology — this session will give you unique insights to set your email marketing campaigns up for success!
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Crafting Radio Creative that Works!
Webinars September 12, 2019According to Nielsen Catalina Solutions, nearly 50% of brand sales lift from advertising comes from the creative, and according to a variety of other studies, engaging radio commercials are 8 times as effective as non-engaging radio commercials. In this webinar, you will be presented with empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.
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From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category
Webinars September 12, 2019If you think you’re in a tough-to-differentiate category, try pipe. Charlotte Pipe & Foundry is the leading maker of cast iron and PVC pipe in the U.S. and faces tough competition, particularly from low-priced imports. Working together with Mower over many years, Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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American Heart Association: Five Keys to Reaching 1B People a Month (Content Marketing Series)
Webinars September 11, 2019The American Heart Association will share their journey toward the goal of becoming the No. 1 provider of health and wellness information on the topic of heart and brain science. In this webinar, the AHA will discuss the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.
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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World
Webinars September 5, 2019There has never been a scarier, yet more exciting time to be a CMO. We are living in the most rapid time of technological transformation... ever. With customers' worlds continuously changing, brands must reinvent themselves in order to be competitive. Join Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX for a discussion on how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.
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McCormick’s Analytics, Marketing Mix and In-Flight Optimization Program Evolution (Data & Analytics Series)
Webinars August 28, 2019McCormick will discuss their progress in accelerating ROI application and discipline to improve ROI. In this webinar, McCormick will present their future plan to test In-Flight capabilities, investigating Multi-Touch Attribution and leveraging DMPs, as well as future plans for Unified Marketing Management.
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Good as Goal: How to Set KPIs, Track Progress, and Take Charge of Your Organization’s Future (Data & Analytics Series)
Webinars August 21, 2019There’s a lot involved in setting up an analytics measurement plan. The pressure to meet and exceed your goals can feel overwhelming — especially when you’re not even sure what your goals should be. Whether you’re feeling hesitant to throw out numbers you might not meet or, you’re wanting things to get better but don’t know how much better they can get, let’s take a look at some common organizational challenges and how those can guide you to creating realistic, yet ambitious, goals.
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