Webinars
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Mitsubishi Drives Customer Experience to Improve Business Outcomes (Data & Analytics Series)
Webinars August 14, 2019Mitsubishi was looking to create a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes. In this information packed webinar, Mitsubishi will discuss how they used audience strategy to empower today’s audience technology to achieve business goals. In addition to how they implement and activate the technology, they will also share their secret sauce of enabling the organization and partners to embrace newest technologies to transform customer experience.
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How AI is Transforming Advertising and What You Should Do About It (Media Series)
Webinars July 31, 2019Advertising has become highly complex and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences to ad performance and consumer experience. This talk will help B2C marketers cut through the hype of AI’s role and value in advertising, and give them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.
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Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management
Webinars July 25, 2019Most agency management programs help companies manage their agency relationships, deliver process efficiencies and savings. But did you know there is more untapped value that Marketing isn’t getting that can help brand teams make more informed decisions and deliver insights to the leadership team to help drive Marketing strategy? During this webinar, Decideware and LinkRFx will share with you how to move up the value pyramid to deliver more strategic value.
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Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads (Media Series)
Webinars July 24, 2019For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands. In this session, Paolo Provinciali, head of U.S. media at Anheuser-Busch will share how they approach media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, sharing 5 tips on how to replicate it in any marketing organization.
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Optimize Your Approach to Performance Media Buying (Media Series)
Webinars July 17, 2019Brands are increasing their investment in media on platforms such as Google, Amazon and Facebook, but too often marketers are taking a “set it and forget it” approach and missing opportunities to optimize their media performance. We will explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, while demonstrating how brands like SafeAuto, LiveXLive and Slingshot Health are taking innovative approaches to digital media buying.
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Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results
Webinars July 17, 2019B2B marketing activities rarely succeed when they attempt to sell buyers vs. engaging them with relevant, helpful content and satisfying experiences. In this webinar, you’ll discover how a Buyer-Driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others. ANA B2 Award winners, Red Wing Shoe Company and SCHERMER, will share and show how you can: • See demand gen as a complete buyer experience vs. individual campaigns • Leverage agile research, data and testing to find and deliver relevance faster • Utilize marketing technologies and machine learning to target and engage prospects efficiently at scale • Increase relevance, and conversions, at each stage of the buyer journey Cris Herman Global Marketing Manager – RED WING SHOE COMPANY Mariann Hohe VP, Strategy – SCHERMER Matt Mudra Director, Digital Strategy – SCHERMER
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Fraud in Digital Advertising (Media Series)
Webinars July 10, 2019ANA and White Ops have once again partnered (for the fourth time) on a study to measure bot fraud in the digital advertising ecosystem. The first study, conducted in 2014, was revolutionary as it drove widespread awareness of the digital ad fraud problem and was a "call to arms" for marketers to take an active role in addressing the issue. The last study published (our third in May 2017) estimated global losses due to fraud to be $6.5 billion. Fifty ANA member companies participated in the most recent study. This session will debut results and share best practices to help combat and minimize the dollars lost to digital ad fraud.
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Five Ways Data Can Help You Prove the Value of Your In-House Agency (In-House Agency Series)
Webinars June 19, 2019When your in-house agency is surrounded by visuals, narratives, concepts, copy, storyboards and more, where does data come into the picture? Adding a little data can add a lot of value to your process, people and performance, ultimately leading to a better perception of your in-house agency. Maureen Boyle, senior director of creative services & events for Trunk Club's in-house agency, will share how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.
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Take Your Brand to the Next Level with Omnichannel Marketing
Webinars June 13, 2019Every day, brands are expected to take a new approach when it comes to their marketing strategy in order to attract attention from influencers, media publications, customers, and more. That can be a difficult task! This is where it becomes crucial that brands utilize the power of omni-channel marketing to stand out amongst the crowd, successfully communicate their message, and create memorable connections with their target audiences.
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How In-House Agencies and External Agency Partners Work Together (In-House Agency Series)
Webinars June 12, 2019CMOs have many options when choosing agency partners, including their in-house team. As the industry continues to evolve, which partnership model is right for you? And how do you maintain consistency and a cohesive brand experience with so many partners? Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, will share her experiences with different brand management models.
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Boeing: Workflow Management Tool Adoption Process (In-House Agency Series)
Webinars June 5, 2019Selecting and managing a workflow management tool is essential for an in-house agency’s success. Corey Dill, senior manager of creative operations at The Boeing Company, will share how they found greater success with a new workflow management tool. Hear how they gained more than just a workflow management system and are using it to launch into a digital transformation.
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Leveraging Micro-Influencers to Increase Brand Loyalty (Influencer Marketing Series)
Webinars May 29, 2019The days of the influencer are waning -- or at least what we typically regard as an influencer. Democratized content has changed the game for advertisers and influencers alike. With more and more people creating authentic, influential content, how can brands and their agencies tap into this trend toward more human-to-human connection? In this webinar, the presenter will discuss how brands can work with micro-influencers to create meaningful connections with consumers.
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Nationwide: 3 Important Steps When Choosing Influencers for your Social Marketing Strategy (Influencer Marketing Series)
Webinars May 22, 2019Everyone knows influencer marketing is a proven way to effectively and authentically connect with social audiences. But, how do you know what influencer is right for you? In this webinar, you will learn why these three elements are critical to your influencer success:
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ANA-USPS Webinar: Postal Service’s Informed Visibility & More!
Webinars May 20, 2019Attention Direct Marketers & Fundraisers: Webinar Update on Postal Delivery and Related Topics! The USPS is a vitally important marketing channel for direct marketers and nonprofit fundraisers, and the Postal Service continues to strive to innovate to meet the needs of its customers. Learn the latest on how to track your postal delivery through Informed Visibility and other related service topics from USPS experts. Get your postal questions answered and learn what is coming next in the realm of postal products and services and related policy issues. Join our webinar to learn more! Presented by the United States Postal Service and ANA Advocacy.
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Programmatic Marketing for Nonprofits
Webinars May 20, 2019This course will provide the learner with an introduction to the essential elements of Programmatic marketing and how it has evolved. Topics covered include How the internet transformed marketing, the digital marketing customer channels, pricing models, ad tags, data and targeting and ad quality.
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Advancing Your Analytics Culture to Supercharge Your Company’s Performance
Webinars May 9, 2019Wondering why, despite having the latest, cutting edge analytics tools and building out a sophisticated data lake, you aren’t achieving the business result improvements you expected? Overwhelmed by having to select and implement complex measurement and data solutions and concerned about the payoff?
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