Webinars
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Content in the Time of Coronavirus
Webinars April 20, 2020Judd Apatow recently said, “all commercials seem weird now.” And he’s onto something. Pre-programmed messages can take on new and unintended meanings in the current climate, that can have a damaging effect on one’s business. On the flip side, generic coronavirus messages that consumers can get elsewhere can seem self-serving and fall on deaf ears. This webinar will explore practical ways to shift one’s content strategy, messaging, and tone to reflect today's new reality while still authentically reflecting the brand. Smart moves now to speak relevantly with empathy and to deliver value to your customers will solidify your company's reputation and sales for years to come.
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Fundamentals of Data Science Applied to Marketing
Webinars April 17, 2020Marketers at all levels are increasingly tasked to understand, manage, and coordinate rapidly advancing marketing analytics tasks. This presentation will offer a non-technical overview of how data science (machine learning/AI) techniques and methods are being integrated into marketing analytics. Many firms are on a mission to create a cadre of ‘analytics translators’ – executives, managers, and directors who need to be able to filter, explain and make sense of complex statistical and machine learning outputs that now drive marketing decisions, intelligence, and/or insights. This webinar will provide the foundations and principles of ‘marketing analytics translation’. Content is based on the Rady School of Management’s work with major corporate partners to realize the training and up-skilling around business and marketing analytics.
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Building a Performance Digital Media Engine
Webinars April 16, 2020Visible is a prepaid cell phone carrier owned by Verizon. This session will focus on marketing effectiveness. Curt Hokanson, Head of Media at Visible and Heather Horsey, Director of Paid Social and Creative, will discuss how building a performance digital media engine allows brands to drive more top-of-funnel awareness that has major impact but is harder to track from direct quantitative signals. Also learn how to blend multiple parts of the purchase funnel to ensure you are able to increase reach and awareness while driving efficiency lower in the funnel.
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Managing Change in High Performing Creative Teams (In-House Agency Series)
Webinars April 15, 2020We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing in-house agency creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.
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Now What? Planning for the Next Crisis (Yes, the Next One)
Webinars April 14, 2020You don’t need another consultant offering you strategies about how to advertise your way through this or approaches to help cut costs or maximize revenue during these tough times. Instead, Joseph Jaffe, author of “Built to Suck: The Inevitable Demise of the Corporation…and how to save it?” is going to provide some tough love in the form of three key talking points: (1) How companies could have predicted and better prepared themselves for COVID-19; (2) The importance of Survival Planning and why “putting yourself out of business” is the only business as usual anymore; and (3) Planning for the end of this.
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Creative Best Practices in the New Normal: Insights from YouTube’s #WithMe Trend
Webinars April 13, 2020Millions of YouTube viewers around the world have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. As many self-isolate, this trend of turning ordinary, solitary tasks into communal video experiences has risen in daily views by 600% since March 15 compared to the rest of the year.
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Presenting in 2020 is Not What We Thought it Would Be
Webinars April 10, 2020It’s a brand new world. We are all adjusting to remote work. We are all distracted by the news. And yet, as many of us settle into our makeshift home offices, work must continue. And now more than ever we are being held accountable for our ability to connect with our audiences. Why? Because we are expected to be on video calls day in and day out. While many of these calls can be casual, many are with bosses, clients and teams. And what used to be in-person is now digital and on a screen. It’s a 2D world. There are distractions: tech glitches, pets, kids, significant others, and more. But it’s not all that bad, because we are all in the same boat.
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Marketing Through Uncertainty
Webinars April 9, 2020What do John Legend, Mo Willems and Chipotle have in common? What are brands doing to bring joy to consumers on the see-saw of anxiety and boredom? In this webinar, Ted Wright covers what marketers need to do to stay relevant and drive loyalty during a time of global uncertainty.
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Microsoft: Talent Development for In-House Agencies (In-House Agency Series)
Webinars April 8, 2020When it comes to in-house agencies there are ALWAYS questions on process, efficiency, billing, and operations. But what about the true subject matter that will drive in-house agency innovation, which is talent? In this session we'll go through three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.
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Influencers in Marketing Campaigns
Webinars April 7, 2020Law firm Kramer Levin Naftalis & Frankel LLP will address the use of influencers in marketing campaigns, including: • What legal and regulatory landscape applies to the use of influencers? • What might come out of the FTC public comment period on the recent guidance for endorsements? • What must an advertiser disclose about its use of influencers? • What liability exists for advertisers who use influencers? • What lessons can be learned from recent legal and regulatory action taken against influencers and those who employ them?
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Connecting with Donors in Times of Physical Distancing & Economic Uncertainty
Webinars April 6, 2020During this one hour webinar, hear tips and strategies for how your organization can deepen relationships with donors throughout the new weeks and months as we forge through this uncharted territory.
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Taking Purposeful Brand Actions During COVID-19
Webinars April 6, 2020In this webinar, Jeff Fromm and Jason Parks will walk you through new strategic frameworks and best practices used by purposeful brands to navigate these uncertain times. In addition, learn what it takes to have a purpose advantage in a difficult business environment.
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Colgate-Palmolive: Building Award Winning Brand Purpose Work with Your Agency
Webinars April 3, 2020Last year, Colgate-Palmolive and Geometry won a silver REGGIE Award for their brand purpose work surrounding their campaign to save water while brushing your teeth. Learn how Colgate-Palmolive built a quality relationship with their agency, and were able to leverage their brand strength to launch an award-winning, effective brand purpose campaign.
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Advertising and Media Will Help Lead Us Through This; Trust and Transparency Will Be Key
Webinars April 2, 2020America needs strong, trusted brands now more than ever. Advertising and media not only helped galvanize the national identity and American Dream that we share today, but has helped get us through many national crises over the years – including the First and Second World Wars, Spanish Influenza, the Depression, 9/11 and the Financial Crisis. We can do it again, and trust and transparency will be critical. We need to move forward with maximum effect and issues like digital ad fraud, undisclosed payments and opaque business models only hold us back. Simulmedia CEO Dave Morgan will discuss these issues and actions that advertising and media can take to lead through this crisis to maximize trust and transparency for all.
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How Trade Media Still Works - and Generates Leads (B2B Marketing Series)
Webinars April 1, 2020Kevin Arsham will help members bridge the gap between trade media, the traditional, and new marketing automation technologies. Learn how amplifying your assets with trade media is still relevant today – so as to not overlook the balance and integration of all forms of B2B communications. Approach the buyers journey in a less linear fashion. Are we overdependent on digital communications, thinking it will solve all marketing issues, or is there still room for balance and offline approaches?
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Internal vs. External Agencies: Bridging the Divide (In-House Agency Series)
Webinars April 1, 2020As interest in internal agencies continues to rise, many marketers are wondering where to begin. Others who have already started internal agencies are discovering that what seemed like a great way to cut costs is more challenging than they anticipated. External agencies are freaking out about losing work; internal agencies get defensive when they see the cool creative projects being outsourced. Everyone is more focused on survival rather than on the brand.
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