Webinars
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Gender Equality in Advertising: Proven to Be Good for Business
Webinars May 14, 2020As COVID-19 upends daily life and business, advertisers are struggling with how to best manage campaigns during this difficult time. With women influencing more than 85% of purchases and their lives and livelihoods being affected by the virus in different ways, it’s more important than ever to ensure that advertising resonates with them. A joint study from SeeHer, a division of the Association of National Advertisers’ (ANA), and IRI has proven that depicting women accurately in advertising is not only the right thing to do for gender equality but has a proven and measurable impact on sales. The study found that campaigns that accurately portray women and girls garner 2-5x sales
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5 Ways Marketers Can Engage Millennial and Gen Z Mothers (Marketing to Millennials & Gen Z Series)
Webinars May 13, 2020Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lauren Fitzgerald, Managing Partner at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.
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COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China
Webinars May 11, 2020Since January 2020, companies operating in China have responded to the unprecedented situation resulting from COVID-19. As businesses begin to re-open in the country, some companies have shown to be more resilient during the peak of the pandemic than others. In this webinar, we’ll explore lessons that could be of value to brands in the U.S. — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.
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The 2020 Genius Awards: What You Need to Know to Win
Webinars May 8, 2020Has your team done great work in the past year by using marketing data and analytics to answer important questions, solve challenges or seize opportunities for your business? Want to join the ranks of brands like Adobe, Longhorn Steakhouse, USAA to get recognition for your data-driven efforts? Excited by the opportunity to win a charitable prize to donate to a worthy organization? Great!
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Optimizing Brand Experience and Creativity in Digital Marketplaces
Webinars May 7, 2020It’s no secret marketplaces are now at the heart of everyday commerce, supporting rapid shifts in consumer behavior and reinventing the retail shopping model as we know it. Today, digital shelves are not only valuable for researching and purchasing products – they’re actually the only channel for many as consumers address needs for safety, convenience and necessity. For years, companies have viewed digital marketplaces in largely transactional terms—as channels to sell products, not to deliver brand experiences. However, for more and more consumers, marketplaces create their first impressions of brands. This is why brands need a unified brand experience that combines convenience and one-click customer journeys with creative storytelling that puts brand experience on the digital shelf. Join us for a virtual conversation about orchestrating brand experiences within digital marketplaces. Learn how to evolve your approach to marketplace branding to stay ahead of shifting consumer needs.
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Marketing to Gen Z & Millennials: Driving Brand LoveⓇ in the Age of Sustainability (Marketing to Millennials & Gen Z Series)
Webinars May 6, 2020Millennials have as much as $200 billion in buying power as they enter their peak earning and spending years and gen Z is close to follow. Love it or loathe it, your future depends on your ability to successfully connect with them — which goes far beyond having a Twitter account and a flashy advertising campaign. This presentation provides an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.
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How Brand Positivity Overcomes Cultural Stress
Webinars May 5, 2020Brands are beacons of hope. They have always been about making promises of better quality and improving lives. This is actually a moment for brands to step in as encouraging and productive leaders in our culture. The Shipyard Marketing Engineers will break down how marketing can be a force for good to help heal our culture as we start to enter into the new normal. New, custom research conducted specifically for this webinar will be unveiled with the most updated data available on the topic.
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The Next 6 Weeks for the Next 6 Months
Webinars May 4, 2020What you do now will make or break the second half of your year. The pandemic has made it almost impossible to develop concrete business plans. Therefore, for the next six weeks, your focus should be squarely on your customers — existing and prospective. You must gain understanding of their thinking and feelings, then decide what your role should be. It’s likely how you’ve been showing up in their lives needs to evolve, perhaps changing completely. In doing this, when normalcy returns, you’ll be able to claim more than your “fair share” of the market.
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Tackling the Challenges Presented by COVID-19 in Content Development and Production
Webinars May 1, 2020COVID-19 is presenting brands and organizations with significant content production challenges, including: • Rapid shifts in media to digital and owned channels • Reduction in production and content development budgets • New campaigns put on hold • Need to produce without physical shoots
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How To Build An Attribution Model For TV Advertising In 2020
Webinars April 30, 2020Attributing the results of linear TV advertising is very different than digital advertising, but it’s quite possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. In this webinar, Simulmedia will present a step-by-step guide for how to create one’s very own TV attribution model.
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The Modern Marketer’s Media Dilemma: External or In-House Agency? (In-House Agency Series)
Webinars April 29, 2020With the continued debate of whether to use external agencies or bring media in-house, the pendulum continues to swing at every industry conference for marketers and media executives alike. While clients often own the data and have better connectedness to brand teams and CMOs, media agencies bring an outside, independent, though sometimes biased, perspective. But what if the solution is a blend of the two? 3M and its agency Colle McVoy have built a successful partnership over the last four years through co-collaboration and co-creation while also staying in their proverbial “swim lanes.” Come listen as these leaders from both the client and agency side share their secret for media success.
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Turning the Sunsetting of Cookies into Brand and Consumer Opportunity
Webinars April 28, 2020In January, Google announced its plan to end support for third-party tracking cookies in its Chrome browser within two years, to make web browsing more secure. Apple already blocks third-party cookies in its Safari browser by default. Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar will share best practices on what brands can do today to take proper steps to take more control from their audience data, work smarter with agencies, publishers, and tech firms, and provide better personalization offerings that are consumer-first and privacy-first.
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Strategies & Insight from EEC Award Winner
Webinars April 27, 2020Join Simms Jenkins, Ryan Phelan (Chair, EEC Awards) & Jose Cebrian (Vice-Chair, EEC Awards) as we have a chat about Simms’s career, the history of email marketing and a few thoughts on the state of email marketing and what is to come during these extraordinary times.
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Unlocking Email’s Hidden Opportunities to Create a Competitive Advantage
Webinars April 27, 2020Digital marketing channels, such as email, are critical to businesses now more than ever. As organizations increase communications to customers and scale their online channels, the battle for the inbox is at an all-time high.
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Nonprofit Triple Threat - Privacy, Postal & Pandemic - Latest Developments & Discussion
Webinars April 24, 20202020 is proving to be an incredibly challenging year for the nonprofit sector and those you serve. From the threats to your data due to privacy rules & legislation, postal rate increases and the unfolding tentacles of the pandemic's unforeseen impact on fundraising, the sector is under severe pressure.
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What Brands Need to Know About Engaging the Consumer in Crisis
Webinars April 24, 2020As individuals, we are all adjusting to a temporary new normal. Email is an even more essential communication tool now. As marketers we must adjust how we communicate with customers and prospects to be both appropriate and effective. This webinar will focus on the best email marketing techniques to utilize during this period of unease. Whether you are reaching B2B or B2C audiences, this webinar will share key stats, techniques and methods to ensure performance and appropriateness during these difficult times.
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A New Era of Personalization: Global Benchmarks & Best Practices
Webinars April 23, 2020While historically personalization and DCO were largely focused on display—video, driven by innovations in CTV and mobile, has changed the game completely. Learn how the world’s top brands are building these experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies. This session will talk through benchmarks, best practices, and predictions for the future, including:
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Save Money, Increase Flexibility and Grow your Business by Bringing Broadcast Advertising In-House (In-House Agency Series)
Webinars April 22, 2020Daren Levis, Director of Brand Advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful four-year run of internal broadcast production. Daren will also discuss the benefits of using a decoupled production company and how it has helped him save money, grow the business and even win a couple of awards along the way.
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Data & Tech: What Brands Need to Know About Engaging the Consumer in Crisis
Webinars April 21, 2020During these uncertain times with COVID-19, how will marketing and analytics evolve, what will consumers do over the next 90 days and what do brands need to know to retain, attract and communicate with consumers during such unprecedented disruption?
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