Webinars
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Achieving Intentional Inclusivity in Email Design
Webinars January 13, 2020Creating emails that work for everyone is a daunting task and better yet, confirming that the email worked as intended is even more challenging. It’s important for marketers to understand how to create accessible emails and the steps it takes to be successful. Advocating for accessibility starts with the brief, and requires decisions be made through the design, development and testing phase.
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How Purpose Powers B2B Growth (B2B Marketing Series)
Webinars January 8, 2020Purpose is no longer just for B2C organizations. New research from the ANA, Carol Cone ON PURPOSE and the Harris Poll reveals the growing influence of purpose in B2B companies, driven by fundamental shifts in society, the marketplace, and people’s expectations. B2B companies recognize purpose as an opportunity and powerful differentiator, especially for retention and recruitment of the best talent. Yet, B2Bs are still early in their purpose journeys. The gap between those who understand the importance of purpose and those undertaking the work necessary to truly activate it within their organizations is the purpose paradox. Attendees will learn: • The paradox between how B2Bs approach purpose: 86% have a 'Stated Purpose,' or clear understanding of their reason for being beyond profits, while less than a quarter have 'Activated Purpose,' or deeply-embedded purpose that influences culture, operations, innovation and more. • How to activate Believers, a powerful segment of employees that say companies with purpose will be more successful than those without. Focusing on Believers should be the goal of B2B organizations who seek business growth concurrently with a positive impact on their stakeholders and society. • Why B2B organizations embrace purpose, and where purpose does or doesn't performs for the company--from attracting and retaining talent to driving sales. • The 8 key principles for B2B companies to evolve and advance along their purpose journeys.
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The Future of Search Marketing: What's Now. What's Next. (Marketing Futures Series)
Webinars January 8, 2020In this webinar, Dan Golden of Be Found Online will present a variety of case studies and include a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.
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PwC's Marketing Transformation: More Than Just a New Org Chart (Marketing Organization Series)
Webinars December 11, 2019In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working. From a fiscal planning approach of doing fewer things better to adopting new technologies to better understand clients’ preferences, the 170 year old brand demonstrates the power of combining experience and learning as it continues to reinvent itself to meet future needs.
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Service is the New Sales: The Through Line for B2B Growth
Webinars December 5, 2019In a global B2B marketplace marked by unprecedented pressure and competition—rising buyer expectations; unexpected disruptors; emerging technology—most sellers are feeling the squeeze. Fresh global research from Accenture Interactive suggests a return to B2B’s tried and true standards of people-first solutions can create a through line for unprecedented success.
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Best Practices in Leveraging Consumer Data with New Technologies
Webinars November 21, 2019Every day we hear more news about marketing data. There’s more offline data, more online data, more behavioral data, better device graphs, and more computing power to crunch it all. How can marketers best leverage this data? Should we use more advanced techniques in the same channels, or change channel mix? Hear from experts who advise marketers on whether they should leverage these new capabilities and how best to do so.
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Building to Scale: 2020 Video | The Value of Addressable TV and OTT
Webinars November 21, 2019We know that consumers are watching media and consuming content across screens. In fact, consumers are spending over 12 hours a day engaging with content). The continued increase in time spent is driven largely by digital video, which is up 8.3 percent YOY. While many claim that TV is dying, the average time spent with TV is 3 Hours and 35 Minutes a day, which still leads the video ecosystem in the U.S. What we’re finding now is that it’s less about adding time to the day, and more about consumers’ attention shifting from a traditional TV setup to other devices.
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Creating Competitive Agile Marketing Organizations (Marketing Organization Series)
Webinars November 13, 2019Many marketing organizations are transforming their operating models to adapt to a rapidly changing digital world. BCG will discuss the key success factors for marketing org transformations, especially in focusing on speed and agility as a competitive advantage.
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List Management and Best Practices 101
Webinars November 8, 2019The spam folder is a terrible place to be if you're an email marketer. How confident you are that your emails are being delivered to the inbox and if not are related to list management practices
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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners (Marketing Organization Series)
Webinars November 6, 2019The most successful companies place their focus on people, processes and partners to propel digital transformation forward. With an emphasis on “The Three Ps,” organizations are better prepared for change.
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Optimizing Omnichannel Marketing – Selecting the Right Channel for Each Touchpoint
Webinars October 31, 2019This is the Golden Age of targeted marketing. We have more channels to choose from, more technology to manage our messages, and more data to enable us to select the right approach for each point in the customer journey. Some channels have a low cost per impression but low response rates, while others are more likely to drive action but come at a cost. Hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.
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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy (Social Media Series)
Webinars October 30, 2019In this webinar, you will hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 200% increase in content year-over-year.
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Identity Resolution: The Key to Effective Consumer-Centric Marketing
Webinars October 24, 2019Most advertisers do not realize that their digital marketing KPI's are completely wrong. Your cost per acquisition (CPA) is drastically higher than you may think. Join us to learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical. Plus, what you can do today to quantify the real value of your campaigns, and set new benchmarks for your business.
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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers (Social Media Series)
Webinars October 23, 2019In 1968, Hot Wheels revolutionized play with the first toy cars that not only looked great but also performed better than anything else out in the market. 50 years and many generations later, the brand is bigger than ever. With continuously changing trends and consumer behaviors, and a fast evolving media environment, it's more challenging than ever for a heritage brand to remain relevant and top of mind. In this webinar, Hot Wheels will share how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids. In this session, Mattel will share insights on this campaign.
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