Webinars
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COVID-19 Legal Impact on Brand Advertising and Marketing
Webinars March 31, 2020Douglas Wood and Keri Bruce, partners at Reed Smith LLP, the ANA’s General Counsel, will present a webinar on the legal impact the COVID-19 pandemic has on the advertising and marketing plans of brands. Topics will include contracts, media, production, sponsorships and events, advertising content, intellectual property, and more. Reed Smith is also releasing a comprehensive ANA legal guide for brands the same week as this webinar.
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Insights from “The Most Quoted Man in Advertising”
Webinars March 30, 2020Brian Wieser has been described by the trade press as “Madison Avenue’s de facto Chief Economist” and “The Most Quoted Man in Advertising.” For the past year he has been Global President, Business Intelligence at Group M. In this role Brian helps gather, analyze, and distribute marketplace intelligence to provide insights on markets, audiences, partners/platforms, and supply/demand dynamics. In this webinar, Brian will focus on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can be socially helpful in this period of time, how marketers can prepare for what’s next and how agencies can support their efforts!
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Email Marketing During Trying Times
Webinars March 27, 2020Welcome to our new normal, at least for a while. Marketing in a time of crisis is tricky; how can you make sure your messages enhance your brand reputation, rather than tarnish it? In this webinar we’ll address the simple and the not-so-simple scenarios.
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Issues to Watch for in Washington & the States
Webinars March 27, 2020Dan Jaffe is head of government relations and has now been “on the job” at the ANA for 34 years, working on behalf of marketers and the advertising industry. The current environment is undoubtedly the most chaotic and uncertain during that tenure. Key legal issues that the industry is currently dealing with include:
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eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide
Webinars March 26, 2020How consumers watch television, movies and other video content has changed dramatically in just a few short years, and now with the spread of COVID-19, it's changing even more. Americans are not only watching video on a variety of new devices and platforms, they now have more options than ever before for what, when and where they watch content. This creates complex challenges as well as opportunities for brand marketers who want to engage with consumers leveraging the power of sight, sound and motion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months, including:
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How to Optimize Your Agency Relationship vs An Agency Review
Webinars March 25, 2020A lasting agency relationship can build great value for an advertiser, but sometimes, a great advertiser-agency relationship breaks down, or the work that the agency delivers isn’t what both sides had hoped for. In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit." And what if the relationship is beyond repair? Learn how to strategically and thoughtfully move forward in determining how to choose the best agency for your organization. This can be done by assessing the different combinations of agency types and the best agency model for a client’s specific needs.
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SXSW 2020: Trends & Takeaways for Marketers (Marketing Future Series)
Webinars March 25, 2020Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera will delve deep into the key themes and implications for marketers from everyone's favorite interactive conference.
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Strategies for Marketing During Coronavirus
Webinars March 24, 2020As COVID-19 spreads around the world, marketers are having to quickly adapt to the most challenging times we have faced in decades. How should we as marketers behave at a time when many of our customers are deeply worried for themselves and their loved ones? This webinar, brought to you by the ANA Marketing Training & Development Center, will give practical tips on how to conduct your marketing during the COVID-19 phenomenon. As well as practical advice, we will also be sharing examples of best practices from both the B2B and B2C sectors. Given that a previous webinar on this topic reached capacity, this is an encore presentation.
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Payment Terms: Current Practices for Marketing Services
Webinars March 23, 2020Given member interest resulting from coverage in the advertising/marketing trade press, ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Our survey had 109 members participants and was supplemented by in-depth qualitative interviews. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. This webinar will provide details of the survey results and insights behind those results.
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Strategies for Marketing During Coronavirus
Webinars March 20, 2020As COVID-19 spreads around the world, marketers are having to quickly adapt to the most challenging times we have faced in decades. How should we as marketers behave at a time when many of our customers are deeply worried for themselves and their loved ones?
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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming
Webinars March 19, 202084% of marketers believe they do multicultural marketing – yet only 16% infuse cultural relevance (cues, nuances, associations) in brand creative. AIMM’s CIIM™ measure empirically connects cultural relevance in brand creative to sales lift. P&G’s Marc Pritchard said, “Culturally connecting with Hispanics on one of our brands means $1 billion on that brand’s bottom line.” Multicultural marketing’s potential to drive growth is no longer a subjective question – it is an empirical fact. During this webinar, Carlos Santiago, co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), walks through the new CIIM™ metric: Cultural Insights Impact Measure™ created in partnership with NBCU and AIMM member companies. We’ll share examples of CIIM™ tested ads and walk through the dashboard participating marketers receive for each ad tested – offering a deep dive into the insights delivered and potential next steps: Across categories and sectors, CIIM™ proves the link between that cultural relevance and +259% brand relevance; +228% WOM; +276% purchase intent. Simply put, higher CIIM™ scoring ads deliver growth.
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La-Z-Boy: Using Technology to Drive In-Store Sales (Marketing Futures Series)
Webinars March 18, 2020La-Z-Boy’s strategic decision to add customer-facing tech tools delivers a more meaningful shopping experience to customers with the ultimate goal of driving sales. Hear more about the vision and creation of the La-Z-Boy 3D suite containing both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space. Plus, get an early look at results of the newly implemented strategy.
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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It
Webinars March 12, 2020Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what we are leaving behind. What is a cookie? How does it work and how is it used? What options do marketers have once it goes away? Join Neustar, VP of Identity Management, Steve Silvers, who will answer these questions and more as we take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.
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Ten-Step Guide to Achieving CX Centric Business Goals (Marketing Futures Series)
Webinars March 11, 2020Over the last several years, Aetna has been on a digital transformation journey. In this session, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, as she shares insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
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Email Deliverability 101
Webinars March 9, 2020Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox. Topics include permission, opt-in, data sources, engagement signals, benchmarks, list hygiene, sunset policy and more!
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Future of Commerce – The Emergence of a New Marketing Medium Powered by AR, 5G and AI (Marketing Futures Series)
Webinars March 4, 2020The 3rd Space is a new advertising and marketing medium powered by AR, 5G and AI which will soon transform how we shop. Product companies will be forced to create digital content that revolves “around” their products and retailers will be forced to rethink elements such as location related to their e-commerce and physical offerings. This webinar will explore this new medium, what it means for marketers and how you can prepare your brand to be successful.
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