Webinars
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Solving Increasing Cost and Declining Ratings in TV Buying: 5 Key Insights
Webinars November 29, 2018TV remains the best medium for scaling a mass audience, yet every year ratings decline and costs increase. What can marketers do? Melissa Moschetti, VP and Managing Director of XACTV Network, will discuss how she and her partners thought about this issue and found a way to solve for it for the host of top marketers they serve. From adroit use of programming selection to leveraging the most modern technology to the specific buying decisions that drive the algorithm, this session will provide attendees with useful insights for TV buying and planning.
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Miller Lite: Engaging Millennials with Influencers, Social, and PR Tactics (Best of ANA Events)
Webinars November 28, 2018In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”. Learn three ways to effectively cut through the clutter and make Millennials think differently about your brand. Miller Lite will speak about how they are innovating in the experiential space and are reaching Millennials through influencers, social media and PR tactics.
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People en Español: Insights about Afro-Latinas’ Identity and Unique Needs
Webinars November 15, 2018While always an integral part of Latino history, the proud proclamations coming from pop-culture influencers and artists such as Amara La Negra, Gina Rodriguez and others, shows that the Afro-Latina is more vocal than ever before. To capture this important segment’s point of view, People en Español conducted the first ever online survey and multiple round tables with influencers, celebrities and experts in the field focused on gaining insights into her world and her unique needs when it comes beauty, with an emphasis on hair.
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Safety First: How to Approach and Execute Safe Media Buying Online
Webinars November 15, 2018With heightened concerns around brand safety and transparency, more than ever marketers are looking for brand safe environments online. Fullscreen provides a deeper look into this important topic and its impact on the advertising marketplace. This presentation will look at the past, present, and future of brand safety while exploring examples where advertisers have both succeeded or failed and recommend best practices for advertisers.
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Achieving Effectiveness, Engagement and ROI on Radio
Webinars November 8, 2018Through an influx of data based platforms, marketers are now able to reveal insights and demonstrate radio’s effectiveness to influence a consumer’s path to purchase. In this webinar, you will learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies and learn how radio can play a meaningful role for brands in virtually any category of business.
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V8 - Campbell Soup: Leveraging Consumer Insights to Drive Growth (Best of ANA Events Series)
Webinars November 7, 2018Upon evaluating one of its products, V8+Energy, Campbell Soup noticed that its small product line had grown quite a bit of following online. Digging deeper to learn more, the team dove in and read through hundreds of online reviews from their fans – and found something completely unexpected. V8+Energy users were not talking much about any of the selling points the brand had advertised over the past five years. However, there was something different fans loved about the product.
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What Big Brands Can Learn from Direct-to-Consumer Marketers
Webinars November 1, 2018Under the radar, direct-to-consumer marketing teams are using traditional and digital media in innovative ways to grow brand awareness, reach, and leads – all at unexpectedly low costs per acquisition. Using both agencies and small in-house teams, brands like 1800LAWFIRM are successfully using programmatic creative, tech-enabled media buying, and savvy data-led targeting to build their business. The presenters will share lessons that every consumer marketer – regardless of company size - can use to grow their customer base without growing their budgets.
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Measuring the ROI of Social Media (Social Media Series)
Webinars October 31, 2018How can brand marketers know if their digital and social media efforts are working? There’s so much data at brand marketers’ finger tips - “big data” is the buzzword du jour, after all – yet they are still struggling to measure what success looks like. Doner will share how brands can look at measurement through the lens of contemporary marketing, using case studies to help pinpoint how they can connect the dots between data, marketing and culture to most accurately measure success in today’s new media paradigm.
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Five Ways Brands Should Be Thinking About Augmented Reality (Social Media Series)
Webinars October 24, 2018R/GA will give an overview of the emerging creative opportunities provided by augmented reality (AR) experiences. Through case studies, key learnings, and an overview of available platforms, they will dive into the ways brands should (and should not) be thinking about adding AR into marketing plans and social media activations.
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Moe’s Southwest Grill: Making Social Part of an Integrated Marketing Campaign (Social Media Series)
Webinars October 24, 2018Moe’s Southwest Grill will present their 360 approach for an integrated campaign for Moe’s annual Free Queso Day event.
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Client-side Marketer Special Session
Webinars October 18, 2018This is a closed-session webinar for client-side marketers only. Contact your membership representative for details.
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Pinterest: Delivering Personalized Social Content to Consumers (Social Media Series)
Webinars October 17, 2018The digital shopping experience has become much more than just the transaction. With a chance to make an impact on a consumer in an authentic way, how must brands evolve to deliver content that is personalized and contextualized for their customers? This session will outline how brands can craft campaigns that reach their customers in the earliest stages of discovery, when people are most open to advertising. In this webinar, you will learn: • The secret sauce to creating authentic branded experiences for consumers • The value of reaching consumers at the earliest stages of consideration • Best-in class examples of brands doing it well
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What Marketers Need to Know about the Three Biggest Audio Trends for 2019
Webinars October 11, 2018We are in the midst of a sonic revolution. As consumers are rapidly disposing their traditional media devices in favor of personalized content on digital devices, new opportunities abound for marketers. Turn It Up! The Definitive Guide to Audio is Pandora’s annual perspective of the audio media landscape. This guide is full of facts, figures, perspectives from media’s top experts, and a glimpse into the science of sound, and why it drives four hours of daily engagement with audio.
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GE Power: Social Selling - Engaging Employees as Brand Ambassadors on LinkedIn (Social Media Series)
Webinars October 10, 2018Your employees have the potential to be your best brand ambassadors. GE Power will share how they connect with their customers online by engaging with their employees on LinkedIn.
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USPS: What Marketers Need to Know about Integrating Print & Digital
Webinars October 4, 2018Hard copy print does in fact work very nicely to compliment digital marketing efforts, and vice versa. The United States Postal Service (USPS) will share some examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience. The USPS will also showcase Informed Delivery - an innovative feature that offers advertisers an unprecedented opportunity to engage customers through an integrated mail and digital marketing campaign.
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