Webinars
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Top 5 Trends for Marketers to Focus On In 2019 and Beyond (Marketing Futures Series)
Webinars February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Tom Goodwin will take us on a trip through 5 things to focus on and 3 things to ignore for the year ahead.
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What Marketers Need to Know about Taking Back Control in a Voice-Driven World (Marketing Futures Series)
Webinars February 20, 2019By 2022, virtual voice devices are projected to process $40 billion in purchases and be in 55% of all U.S. households. But these devices may be putting brand loyalty in jeopardy — pushing decisions to algorithms, rather than consumer preference. According to a research study from Digitas “Brand Loyalty vs. Virtual Voice Assistants”, 85% of consumers who’ve made a voice assisted purchase say they’ve purchased the first option presented, rather than the specific brand they requested.
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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey (Marketing Futures Series)
Webinars February 6, 2019Get Up-to-speed on AI, Voice Recognition, Digital Video, AR and More! Following and connecting with consumers is only going to get harder in the year ahead. Not only is there a growing proliferation of internet-connected devices, there are a variety of new technologies, platforms and tools that come with steep learning curves and require entirely new approaches, vast amounts of data and a high tolerance for experimentation and failure. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint an objective, reality-based picture of where marketing is headed over the next 12 months, including:
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What Marketers Need to Know: Optimizing Ad Spend In Programmatic
Webinars January 31, 2019Today's digital marketer operates in an increasingly unpredictable and crowded environment where proving the effectiveness of their ad spend is an ongoing challenge. Between the increased risk of brand safety breaches, ad fraud, and tightening privacy regulations, it's harder than ever to make sure your brand messages have a chance to move the needle.
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The Future of Search: Voice & Visual (Marketing Futures Series)
Webinars January 30, 2019This webinar will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond.
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CES 2019: Tech and Trends Marketers Need to Know (Marketing Futures Series)
Webinars January 23, 2019Whether or not you made to the world’s largest consumer technology show – CES – this webinar will take you to the heart of the showroom floor to explore the latest technological advances and what they mean for those who lead brands. The presenter will unlock the latest trends, from voice and AI, to the rise of 5G, to advances in autonomous driving and smart cities, to the many ways technology is enhancing consumers’ lives and inspiring new behaviors. Led by one of the industry’s leading tech and digital experts, you will walk away with a better understanding of CES, the year’s best highlights, and predictions about what is to come for brand marketers.
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5 Ways Marketers will Adapt to Consumer Power in 2019 (Marketing Futures Series)
Webinars January 16, 2019Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. Jim Nail, Principal Analyst at Forrester Research, will reveal these trends and give you practical tips on realizing them in your 2019 marketing plans.
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5 Ways to Rebuild Customer Trust in the Post-Trust Era (Marketing Futures Series)
Webinars January 9, 2019Your customers grew up believing that they could trust their friends, teachers, newspapers, social media feeds, brands and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is like searching for a needle in a haystack and it is only getting harder for your customers. They are struggling with this in politics and increasingly with their brands relationships too complicating their buying decisions.
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A Communicator’s Guide to the Neuroscience of Touch
Webinars December 6, 2018More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. This webinar looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. You will learn how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.
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From CTV to China: 4 Things Innovative Marketers Will Do In 2019
Webinars December 6, 2018As we find ourselves putting together our plans and strategies for 2019 (already!), it’s important to keep an eye on the horizon to stay relevant. And with all the progress our industry saw across 2018, there’s no question that 2019 has at least a few pivotal trends in store. Tune in to this webinar and start the new year strong, as Stacy Bohrer, RVP of Business Development at The Trade Desk, discusses a few of her predictions for forward-thinking marketers to take note for the coming year. From Connected TV to campaigns in China to AI to the end of ‘last-click’, 2019 is certain to empower brands with more opportunities for new audiences, broader reach and more relevant advertising than ever before.
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Mike’s Hard Lemonade: 5 Ways to Leverage Social for Experiential Activations (Best of ANA Events)
Webinars December 5, 2018It’s no secret that 3/4 of millennial consumers prefer experiences over tangible objects, which is why branded activations have exploded in popularity among companies that want to capture their targets’ fleeting attention. But with an in-person event, how do we make these experiences relevant outside the walls of your brand’s on-site footprint? During this webinar the presenter will break down 5 ways to incorporate social media in your experiential activations, to extend your event’s ROI, lifespan, and relevance to in-person and virtual attendees.
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