Webinars
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Creating Meaningful Partnerships between Influencers and Brands (Influencer Marketing Series)
Webinars May 8, 2019As influencer marketing grows in popularity, so too does the need for brands to establish meaningful relationships with influencers. And, with so many brands looking to partner, influencers now have the opportunity to be selective. How do we, as brands and marketers, make ourselves and our process more appealing to influencers? And conversely, what are influencers looking for when they sign onto a brand campaign? Hear what makes an appealing brand partnership from an influencer’s point of view — and the watch-outs to avoid.
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Kohl’s: Building Brand Credibility with Influencer Marketing (Influencer Marketing Series)
Webinars May 1, 2019Kohl's wanted to become the go-to destination for active wear and wellness. This presentation will share how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space. In this webinar, you will learn how brands can build credibility with Influencer Marketing.
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Oreo: Becoming a Brand of Choice with Millennials & Gen Z (Marketing to Millennials & Gen Z Series)
Webinars April 24, 2019How has a 100 year-old brand stood the test of time to become one of the most trusted brands among millennials and gen Z? From imaginative flavors to turntables that play cookies, the Oreo brand’s culturally-attuned innovations and playful brand acts have contributed to its industry-leading revenue growth and broad appeal. In this webinar, Oreo will share how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.
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5 Ways Marketers can Engage Millennial and Gen Z Mothers (Marketing to Millennials & Gen Z Series)
Webinars April 17, 2019Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lacy Briney, Director of Strategy at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.
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Empower your Advertising Strategy by Tapping into the Top-3 Industry Trends
Webinars April 11, 2019The advertising industry is changing as rapidly as the technology that powers it and advertisers and marketers are struggling to keep up. This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.
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5 Ways to Engage Gen Z for Life (Marketing to Millennials & Gen Z Series)
Webinars April 10, 2019By 2020, Gen Z will account for 40 percent of consumers and influence billions of dollars in discretionary spending. In the words of a senior marketer, “Gen Z was the first generation that could swipe before they could wipe.” They are digital natives, tech-smart, entrepreneurial-spirited, community-minded, socially-conscious and purpose-driven. In this webinar, the presenter will share insights directly from the minds and mouths of Gen Z on how to effectively engage them.
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Snackable Content Strategies to Win With Gen Z (Marketing to Millennials & Gen Z Series)
Webinars April 3, 2019Today’s gen Z consumers have new expectations. They are hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. In this webinar, the presenter will uncover ways your organization can navigate, and, more importantly, prioritize and quantify gen Z's influence to increase sales and profits.
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eec Webinar: Email Marketing Strategy 101
Webinars March 28, 2019Email marketing can be hard, but with the right strategy, it has been proven to be the most powerful and profitable marketing channel. In this webinar, attendees who are new to email will discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it. Using concrete examples and easy-to-implement advice, three leading email marketing strategists will share with you the programs you need to know to generate substantial ROI. Join us for a lively and insightful look at email marketing that’s powered successful companies for years!
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eec Webinar: The State of Email Teams
Webinars March 28, 2019Email is increasingly becoming a team-sport as email teams in mid-to-large enterprises are growing. On average an email campaign involves 11 people, both internal staff and external agencies and partners. This webinar will explore how to build and optimize your email teams moving forward, including: (1) what are the key roles in your email team, (2) what skills are successful email teams looking for, (3) what tools teams are using to optimize collaboration and efficiency, and (4) what does the future of email teams looks like.
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What Marketers & Fundraisers Need to Know to Prepare for CCPA & Protect Data Privacy
Webinars March 28, 2019You have been hearing about this all year—“The CCPA is coming!” What does this mean for you in your everyday role? We know it can be tough to navigate data and privacy concerns. ANA’s Email Experience Council and Nonprofit Federation bring you leading practitioners’ tips, insights and advice to help you navigate the approaching deadline for enforcement of CCPA (California Consumer Privacy Act).
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What Marketers Need to Know: Insights & Recommendations for Engaging Women in Financial Services
Webinars March 28, 2019Financial services firms in the United States are failing to foster relationships with women, missing out on an estimated $782 billion in investable assets as a result. According to Kantar’s Winning Over Women study, there’s been a failure to recognize and respond to the growing number of female business owners and the high number of women serving in senior management roles at companies. This has resulted in American financial services firms underestimating the significant assets women control and the fact that they are the primary source of income in many households. Kantar’s study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.
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SXSW 2019: Trends & Takeaways for Marketers (Marketing Futures Series)
Webinars March 27, 2019Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera will dive deep into the key themes and implications for marketers from everyone's favorite interactive conference. Will your next friend be a chatbot? Has Voice overtaken text? Will you one day live your best life in VR? Is podcasting still a thing? Dani will help decipher the news from the noise. Tune in to get on the ground insights from this conference.
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem (Marketing Futures Series)
Webinars March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Join Donny Dvorin, GM of Never Stop Marketing Research who will help you navigate the current landscape.
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eec Webinar: Why Strategy (vs. Technology) Should Lead the Way
Webinars March 19, 2019Which ESP is the best? Which marketing cloud stack should I migrate to? We love the idea of this new sexy feature from our ESP but we’re not sure how to best use it… As leading experts in email we hear these questions weekly, if not daily. With more ESPs and marketing automation platforms than ever, it’s no wonder technology all too often takes a front row seat in email marketing decisions when it’s really strategy that should lead the way. Granted, platform and provider decisions aren’t easy, but understanding what you want to gain from email marketing and why is fundamental to making the best decisions you can, and that starts with a solid foundation of strategy.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinars March 14, 2019While choosing an ad server may have been a tactical decision in the past for digital marketers, the decision has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth to verify and measure the delivery and performance of media and creative. While the major walled gardens offer ease and convenience, they may come at the cost of data transparency, objectivity, and independence. Advertisers are facing the dilemma that has been looming for years: Should this ease and convenience outweigh transparency and objectivity in this high-stakes game of digital disruption? That is the question each advertiser will have to answer — now sooner than later.
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5 Factors to Consider Before Advertising on Amazon (Marketing Futures Series)
Webinars March 13, 2019Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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Developing Survival Thinking & Planning in Today’s Disruptive Corporate World (Marketing Futures Series)
Webinars March 6, 2019Your customers grew up believing that they could trust their friends, teachers, newspapers, social media feeds, brands and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is like searching for a needle in a haystack and it is only getting harder for your customers. They are struggling with this in politics and increasingly with their brands relationships too complicating their buying decisions.
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