Webinars
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Realizing the Potential of Big Data by Making Artificial Intelligence Real
Webinars July 19, 2018Our industry is at a pivotal crossroads - where data represents big opportunities but also big challenges. The amount of data being produced is overwhelming. Customers, in an increasingly connected world, are demanding personalization without intrusion. For marketers, aside from saving time and money, there is an opportunity to attract and retain customers by using data to create hyper-relevant experiences. AI technology like Watson has the power to bring together the best of man and machine to unlock the full potential of big data.
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Dr Pepper Snapple Group: Bringing Programmatic In-House (Media Series)
Webinars July 11, 2018Dr Pepper Snapple Group moved its programmatic buying in-house in 2017. This webinar will take you through their journey from the agency trading desk to the current in-house model, why they did it and the benefits they are delivering with this new model.
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MGM Resorts: Getting Your In-House Agency Structured to Deliver Value (In-House Agency Series)
Webinars June 27, 2018Structuring your in-house agency to be efficient and to deliver value and quality is a daunting task. Join MGM Resorts for an inside look at their in-house agency operations. They will discuss their re-organization, how they address volume management, new SLA’s and how they implement a Prioritization Model.
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Franklin Templeton Investments: Journey to a More Efficient In-House Agency (In-House Agency Series)
Webinars June 20, 2018In-house agencies can take on many different shapes and sizes and change over a long tenure. In this webinar, Franklin Templeton Investments will share their evolution – the journey, lessons learned and key takeaways.
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Engaging the Powerhouse U.S. Hispanic Online Shopper
Webinars June 14, 2018There’s no denying U.S. Hispanics are an economic powerhouse, representing over $1.3 trillion in annual spending power. Amazon jumped on this opportunity last year when they launched a Spanish-language version of their site to engage the avid Hispanic online shopper. However, few companies are targeting Hispanics in the e-commerce space. During this webinar, Univision Communications Inc. and Media Predict will share insights to better understand U.S. Hispanics’ behavior, attitudes and perceptions toward online shopping and how to best connect and engage with them.
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Building a Meaningfully Distinctive Professional Service Brand
Webinars June 13, 2018Professional service organizations are mostly distinguished by how they work with their clients. Most able competitors deliver similar capabilities, experience and services. The company’s values, culture, working style and approach, therefore, not only drive its ability to disproportionately win but the lasting impact the firm delivers to its clients. This webinar will focus on how professional service organizations define their meaningfully distinctive value proposition so as to influence everyday decisions and behavior. What is the value of a brand for a professional service organization? How does a professional service firm go about realizing its brand proposition? How to align the behavior of a global, independent-minded partnership in order to create relevant, winning distinguishers in the marketplace.
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Learn How Digital Marketing Drives Awareness and Demand Generation in a Cost Efficient Manner
Webinars June 13, 2018Forbes mentions that “digital marketing has an aura of fear surrounding it” but is “essential if you want to succeed in business”. Are you looking to expand your organization’s digital footprint? Before doing so, be sure to register for this can’t miss webinar to learn the tips and tricks of: • Bulls-Eye Targeting Across Top Digital Media Channels • Digital Demand Generation • Video Promotion • Geographical Targeting • Organic Social Media Strategy Ryan Chan, Senior Digital Marketing Manager at Hewlett Packard Enterprise, will cover how he has leveraged LinkedIn, Google, Facebook, YouTube, and Twitter to drive awareness and demand generation for Hewlett Packard Enterprise. He will share multiple targeting techniques that ensure optimal ad placement and walk through multiple real-world use cases.
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PwC: Using Design Thinking to Push Through Creative Blocks & Deliver Engaging Experiences (In-House Agency Series)
Webinars June 13, 2018PwC strives to solve important problems and build trust in society. PwC’s in-house creative team of just over 100 supports the firm’s 49,000 employees. The presenter will speak about how to use design thinking to push through creative blocks and deliver experiences people will love.
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Ways to Leverage Media to Impact Retail Purchases In-Store and Online
Webinars June 7, 2018During the 2017 holiday season, TVB commissioned GfK, a leader in market research, to identify the importance of advertising media. Find out which individual ad platforms influenced consumers during their retail purchase decision process.
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Bank of America: Evolving Your In-House Agency in Today’s Technology-Driven World (In-House Agency Series)
Webinars June 6, 2018Established in 1986 as a marketing and corporate communications agency, Bank of America's in-house agency, Enterprise Creative Solutions, has evolved over time to stay relevant and keep up with the latest strategies and technologies. Charissa Messer will take you inside ECS to share key principles and leave you with insights on how the people, processes and technologies enable solid results.
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Brita: Filtering Consumer Insights & Social Listening to Drive Influencer Campaigns (Influencer Marketing Series)
Webinars May 23, 2018Influencer marketing has become a critical component of a digital mix. Brita water filters, sparked by a consumer insight derived from social listening, teamed up with NBA superstar Steph Curry and influencer powerhouse King Bach to create a winning influencer driven campaign targeting millennials. During this webinar, Tad Kittredge, studio lead for the brand, will share his experiences and learnings on this program.
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Five Ways Electronic Payments Solve Accounts Payable (AP) Challenges
Webinars May 17, 2018Learn about the time-cost benefits associated with automating AP and how electronic payments are creating more transparencies between marketers and marketing procurement professionals. Discover how to eliminate payments fraud, reduce operational budgets, and gain control of the entire payments process from invoicing through reconciliations to ensure your organization is getting the most for its money. This webinar will also discuss the long-term effects of automating AP on revenue, manual labor, company morale, and supplier relationships.
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Hilton: Turning Influencer Marketing into Authentic Storytelling (Influencer Marketing Series)
Webinars May 16, 2018Learn how marketers can maximize their budgets by working with smaller, niche influencers who can tell their brand’s story. Megan Shores, brand marketing at Curio Collection by Hilton, will explain how Curio Collection has used influencers to support their marketing campaigns. In this webinar, you will learn how to choose, vet, and brief influencers.
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The Convergence of Digital and TV Measurement
Webinars May 10, 2018Advanced TV is where the worlds of digital and TV meet. It marries the data-driven audience targeting of digital with the contextual and emotional brand impact of TV. Now, advertisers can harness a people-based approach to TV targeting and measurement, and better understand the real impact TV can have and its full potential. Join Jessica Hindlian, Head of Advanced TV & Video at LiveRamp, and John Hoctor, CEO of Data+Math, as they discuss everything today’s advertisers need to know about the future of TV, as well as the benefits they can reap today.
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Next-Gen Influencer Marketing – Ways to Find the Right Partners (Influencer Marketing Series)
Webinars May 2, 2018Social media personalities today have more influence and reach than many media platforms, but marketers have to know how to strike the right balance between quality, quantity and finding that important “fit.”
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The Essential Role of Employee Communications in Shaping Culture and Driving Performance (B-to-B Webinar Series)
Webinars May 2, 2018Increased competition. New and evolving technologies. A tight labor market. These and similar business realities facing companies in practically every industry make employee communications more important than ever. Once primarily focused on sharing company and employee news, employee communications now should serve as a strategic imperative for every organization. That’s because effective employee communications creates dialogues and inspires actions which, taken together, drive and fortify a corporate culture that leads to growth and success for everyone. Simply put, strong corporate culture equals strong business performance. And strong employee communications is essential to achieving both. This webinar will look at trends affecting employee communications and best practices for developing a program that leads to employee engagement. Becky Cania, manager of employee and corporate communications at Paychex, will provide an overview of the company’s integrated employee communications program and the essential role it plays in helping all team members deliver on Paychex’s mission, brand, and values.
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Setting Your Agency and In-House Teams Up for Success
Webinars April 26, 2018Extreme Reach CMO, Melinda McLaughlin, will share 3rd party research that sheds light on the greatest pain points for teams involved in the creative activation of video ad campaigns. Join this webinar to understand how maintaining control of your brand advertising assets is key to the success of agency and in-house teams.
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