g Webinars | Marketing and Advertising Industry Events | ANA

Webinars

  • Facebook: Big-Picture Planning - Understanding Value in a Multi-Screen World

     Webinars   September 27, 2018  

    Video advertising was once easily defined as a 15-second, 30-second or 60-second TV spot. Today, people’s changing viewing behaviors across devices can make the definition of video advertising unclear, and the number of formats that advertisers need to create for has expanded. In this webinar, we will discuss how marketers can achieve real business value in a cross-channel world.

    view

  • Follow the Money - How Brands Can Find Growth in Uncomfortable Places

     Webinars   September 27, 2018  

    Growth is simple but it isn’t easy, and it has slowed for many companies. The big ideas that once drove strategy are now behind the curve. Entrenched incumbents find themselves a step behind agile, lightweight new competitors. There has been a fundamental pivot in the source of competitive advantage in the marketplace. To win, companies have to be prepared to get uncomfortable.

    view

  • Southwest Airlines: 5 Step Flight Plan for Effective Influencer Marketing (Content Marketing Series)

    Webinars   September 26, 2018  

    In a noisy a social and digital world, brands need to understand how the sourcing and relationship building process with influencers drives real and long-term ROI. The nature of social media consumption in an already saturated market means there needs to be a push towards partnering with targeted influencers with demonstrated brand advocacy for elevated traction and authentic campaigns that "stick." Learn how Southwest Airlines went from leveraging one loyalty member and influencer to amplify their brand storytelling to scaling their program to a diverse group of social influencers across the country to serve as ambassadors, event hosts, and content creators.

    view

  • Start Measuring Your Content Marketing ROI Today (Content Marketing Series)

    Webinars   September 19, 2018  

    Whether your business goal is brand awareness, leads, or sales, you can start showing content marketing ROI today. Join best-selling author and content marketing pioneer Michael Brenner to learn the actual formulas and calculations anyone can use to measure content marketing ROI.

    view

  • Demystifying the Programmatic TV Landscape: What Marketers Need to Know

     Webinars   September 13, 2018  

    During this webinar, AppNexus video leaders will demystify the programmatic TV landscape, offering a clear roadmap of what’s available today, what’s to come, and how to measure campaign success. Additionally, the presenters will preview some unique functionality now available to marketers – such as programmatic livestreaming – and how marketers can prepare for the Q4 holiday buying season.

    view

  • Airbnb: 10 Steps to Setting up a Content-Driven Marketing Strategy (Content Marketing Series)

     Webinars   September 12, 2018  

    As brands move away from traditional advertising in favor of developing an ongoing dialogue with their community, the brands who will win clearly communicate their values, and show that they are listening. A holistic approach to marketing communications requires the right systems, organizational structure, and capabilities. In order to take advantage of a broad range of digital marketing tactics (such as email, social media, video and blogs), brands need to develop a storytelling muscle and think in a cross-platform way. In this webinar, the presenter will go over how brands can build a content marketing ecosystem in 10 steps.

    view

  • ANA Legal & Regulatory Webinar Series: Rules of the Road in Engaging with Celebrities, Influencers, and Fans

     Webinars   September 11, 2018  

    view

  • How Legacy Brands Can Compete in a Direct-To-Consumer Economy

     Webinars   September 6, 2018  

    Many digital-native brands are seriously challenging established incumbents—in many cases they’re leaner, more nimble, and more focused on how every action impacts their ROI. In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The good news? It's doable.

    view

  • Pepsi Creators' League In-House Content Studio: Content Marketing Best Practices (Content Marketing Series)

     Webinars   September 5, 2018  

    Hear from PepsiCo and their view on how to create an effective content strategy, the role of in-house content studio - The Creators League & as well as the “traditional” agency partners in this process, and what the way forward is for monetizing content for brands like Mountain Dew, 7UP, Mirinda, and Pepsi.

    view

  • Mastercard: Using Data to Become a Story Maker (Data & Analytics Series)

     Webinars   August 29, 2018  

    Data-driven advertising has helped Mastercard advance from story teller to story maker, a “super exciting” process and ongoing journey for their brand. Mastercard’s goal is to empower consumers by applying data to tell better stories. In this webinar, hear from their Group Head of Global Media on their data-driving content marketing journey and how they mix creativity and technology in efficient and innovative ways.

    view

  • Content Marketing Strategies: Putting the Power of Your B2B Brand to Work (B-to-B Webinar Series)

     Webinars   August 15, 2018  

    OMNIGON helps businesses generate revenue from the content assets they own, through digital platforms and experiences that help them engage their audiences and monetize their assets. They specialize in areas of consumer loyalty, audience growth, and digital content delivery.

    view

  • Using Neuroscience to Design Experiences that Drive Action (Data & Analytics Series)

     Webinars   August 15, 2018  

    Advertising has long known that harnessing emotions is critical to changing behavior, but a renaissance in psychology and social science research is full of surprises. The new field of Behavioral Design is developing systematic methods for developing experiences that drive real-world behaviors.

    view

  • Brand Activation Legal Webinar: August 2018

     Webinars   August 14, 2018  

    view

  • Coca-Cola: Media Optimization 4.0 – Tools & Techniques to Enhance Marketing Optimization (Data & Analytics Series)

    Webinars   August 8, 2018  

    In this webinar, Greg Pharo, Coca-Cola’s global director of media analytics and chair of the ANA’s Data & Measurement Committee, will discuss how leading marketers are leveraging analytical techniques from artificial intelligence to behavioral economics to enhance marketing optimization.

    view

  • Leveraging Consumer Connections through Contextual Intelligence in the Digital Advertising Landscape

    Webinars   July 26, 2018  

    Join Andrew Smith from Oracle Data Cloud as he discusses the power of contextual intelligence in the digital advertising landscape, and how it enables you to make consumer connections.

    view

  • What Every Marketer Needs to Know About Voice (Media Series)

     Webinars   July 25, 2018  

    Hear from the experts at advertising agency 360i, as they share key learnings from their past year spent exploring the Voice landscape, building Voice skills and exploring its potential for disruption. Gleaning from 360i’s recently published Voice Playbook, this webinar will equip marketers with actionable advice and tangible next steps for capitalizing on opportunities in Voice.

    view

  • ANA/DMA Webinar on California Consumer Privacy Act

     Webinars   July 24, 2018  

    view

  • Learn How Digital Marketing Drives Awareness and Demand Generation in a Cost Efficient Manner

     Webinars   July 24, 2018  

    Forbes mentions that “digital marketing has an aura of fear surrounding it” but is “essential if you want to succeed in business”. Are you looking to expand your organization’s digital footprint? Before doing so, be sure to register for this can’t miss webinar to learn the tips and tricks of: • Bulls-Eye Targeting Across Top Digital Media Channels • Digital Demand Generation • Video Promotion • Geographical Targeting • Organic Social Media Strategy Ryan Chan, Senior Digital Marketing Manager at Hewlett Packard Enterprise, will cover how he has leveraged LinkedIn, Google, Facebook, YouTube, and Twitter to drive awareness and demand generation for Hewlett Packard Enterprise. He will share multiple targeting techniques that ensure optimal ad placement and walk through multiple real-world use cases.

    view

  • Learn How Digital Marketing Drives Awareness and Demand Generation in a Cost Efficient Manner

     Webinars   July 24, 2018  

    Forbes mentions that “digital marketing has an aura of fear surrounding it” but is “essential if you want to succeed in business”. Are you looking to expand your organization’s digital footprint? Before doing so, be sure to register for this can’t miss webinar to learn the tips and tricks of: • Bulls-Eye Targeting Across Top Digital Media Channels • Digital Demand Generation • Video Promotion • Geographical Targeting • Organic Social Media Strategy Ryan Chan, Senior Digital Marketing Manager at Hewlett Packard Enterprise, will cover how he has leveraged LinkedIn, Google, Facebook, YouTube, and Twitter to drive awareness and demand generation for Hewlett Packard Enterprise. He will share multiple targeting techniques that ensure optimal ad placement and walk through multiple real-world use cases.

    view

  • ANA’s #SeeHer Initiative: What Marketers Need to Know

    Webinars   July 19, 2018  

    #SeeHer has become one of the most powerful initiatives of the ANA. Committed to the accurate portrayal of women and girls in media, #SeeHer has a demonstrated case for business growth. In this webinar, learn about the initiative, learnings, metrics, tools, and to discover how brands can participate.

    view

First  << 38394041424344 >>  Last (73)