Webinars
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Pinterest: 5 Best Practices to Win on Digital
Webinars October 19, 2017Consumers see more than 300 ads a day across platforms—and breaking through the clutter is critical for brands to grow. Brands that reach people right as they’re starting to shop are more likely to win them over as customers down the road. It's more important than ever for brands to diversify their channel mix to maximize reach and effectiveness with audiences who may be more receptive to their messages.
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USPS: Delivering “Healthy Impressions” in the Digital Age
Webinars October 19, 2017At the expense of the consumer experience, digital advertising has reached an unhealthy saturation point. This dangerous trend in digital favors efficiency of ad spend over effectiveness. Hear what digital can learn from direct mail and vice versa to improve conversion and recapture the interest and respect of consumers.
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Leveraging Data to Drive Your Social Further (Social Media Month Webinar)
Webinars October 18, 2017With access to more data than ever before, very few marketers are using data to inspire better creative and enhance the emotional connection people have with social marketing. In this webinar, discover how to take a calibrated look at data, explore the many ways data can be used to enhance connections between brands and consumers, and create more meaningful social engagement.
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Life in Mobile: Unlocking the Trillion Dollar Multicultural Market with Mobile Engagement
Webinars October 18, 2017Once considered a “niche” audience, the U.S. Hispanic population today is 59 million strong, generating purchase power levels north of $1.5 trillion a year (Forbes, 2017). Some brands still question whether they should dedicate resources to this segment, but Hispanics are the fastest adopters to digital and have a passion for sports. According to a recent Univision / Nielsen study, Hispanic sports fans are 33% more likely than non-Hispanic viewers to buy products from advertising between programs. Through a partnership with Tecate, Life in Mobile will showcase how to interact with this dynamic demographic, leverage their accelerated digital adoption behavior, and successfully achieve engagement rates of 80% or higher.
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What Marketers Need to Know: Measuring Social Media Efficiently (Social Media Month Webinar)
Webinars October 11, 2017It's easy for marketers to measure success on traditional marketing platforms that have clear benchmark performance metrics. When it comes to social media, however, there is no standard method for measuring success. Instead, brands have to rely on likes, comments, share to follower ratios and inconsistent metrics across platforms. While some of these tools of measurement are helpful, they do not give marketers an accurate 360-degree view of their social media efforts.
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T-Mobile: Social Media Best Practices (Social Media Month Webinar)
Webinars October 4, 2017T-Mobile is leveraging its social media strategy and breaking through to millennial audiences with the "Uncarrier" Movement. In this webinar, T-Mobile will share their social media strategy and best practices.
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Bringing "Brand" Back Into Branded Content (Content Marketing Month Webinar)
Webinars September 27, 2017Consumers expect more than ever before from brands they interact with. Bringing value back to content has a lot to do with bringing the brand back into it - making branded content an integral part of the company’s purpose and reason to exist rather than a disparate marketing tactic. This webinar aims to help marketers by offering simple frameworks and principles for unlocking meaningful shared value for both the brand and its audience through content.
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DISH Media Sales: Merging Television & Digital to Optimize Audiences Across Platforms
Webinars September 20, 2017Content consumption is changing. Consumers not only watch content on the big screen, they also view digital devices on-the-go. Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, will discuss ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device. The session will also cover the benefits of addressable advertising and OTT services like Sling TV.
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Fullscreen Confidential: Understanding Millennials and Teens
Webinars September 20, 2017Teens in 2017 have ZERO CHILL. Days are packed with classes, sports, video games, and an infinite social feed of information. They're the FIRST generation to never know life without the internet, it's no wonder they are hooked on social!The presenters will share custom research delivering a deep understanding of the true media consumption of Millennials & Teens, the differences between them, and their relationship with brands.
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Moving a Brand from Crappy Ads to Valued Content Programs (Content Marketing Month Webinar)
Webinars September 13, 2017The ad industry is stuck with old-fashioned ad tactics that don’t work in a digital age. Change is hard, but marketers have to break from the failed past and create multi-channel content programs that produce results online the way ads once did on traditional channels.
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SIMPLE MATH: ANA and TrustX on Getting More for your Money in Digital
Webinars September 7, 2017Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace. TrustX will explain the program and leave ample time for live member Q&A.
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SIMPLE MATH: Brief Program Overview and Q&A with TrustX on Getting More for your Money in Digital
Webinars September 7, 2017Join TrustX CEO, David Kohl, and CRO, John Vilade, for this open Q&A web conference to answer your frequently-asked questions about TrustX, and how to participate in this simple, transparent and 3rd-party verified programmatic marketplace. TrustX will address common questions they receive in advance, and leave ample time for live member Q&A.
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8 Ways to Go From Frustration to Success with Content Marketing (Content Marketing Month Webinar)
Webinars September 6, 2017Arnie Kuenn, CEO of Vertical Measures, will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a "trough of disillusionment." You will learn to combat challenges in your content marketing program and effective ways to revamp your strategy.
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Campbell’s Soup: Developing Content Strategies to Build Brands (Content Marketing Month Webinar)
Webinars September 6, 2017Campbell’s will share why they embarked on this journey, how their campaigns and have grown and changed over the years, and key lessons learned along the way.
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Brand Activation Legal Committee: August 2017
Webinars August 24, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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Blockchain: What Marketers Need to Know
Webinars August 23, 2017Blockchain is revolutionizing the advertising industry, and while cryptocurrencies like Bitcoin may have taken the world by storm, such uses merely mark the beginning for Blockchain technologies. What are the possibilities for advertising and marketing? Join us as we explore what Blockchains are and how they can impact the advertising industry.
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SIMPLE MATH: ANA and TrustX on Getting More for your Money in Digital
Webinars August 22, 2017Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace. TrustX will explain the program and leave ample time for live member Q&A.
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