Webinars
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Metrics that matter: Evaluating Event Marketing for B-to-B Marketers
Webinars August 2, 2017Effective measurement of event marketing has confounded event marketers for decades. This session outlines simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.
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Ways to Enhance Experiential Marketing through Technology
Webinars August 2, 2017Over the past ten years, Event Technology has had a profound impact on Experiential Marketing. New technology on its own can serve as an attraction for consumers while also setting forth an innovative image for a brand. And for savvy marketers, new technology can be integrated into the brand experience to create a deeper engagement that continues beyond the live footprint. This webinar, we provide attendees with a look at some of the new technologies that are most relevant to the industry and present marketers with key applications for Experiential Marketing.
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Best Practices for Building Customer Relationships
Webinars July 19, 2017For today's empowered, technology savvy consumers, even the one-to-one marketing paradigm is not on par with their expectations for relevant information on the device of their choice, at the moment of need. Marketers must prepare for a new approach that Forrester calls "one-to-moment" marketing to match marketing messages to consumer expectations. In this webinar, the presenter will take attendees through the insights marketers need to further their brand to customer relationships.
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Cannes Lions 2017: Trends, Takeaways & Implications for Marketers
Webinars July 12, 2017Didn’t make it Cannes this year, no worries, tune into this webinar to hear a high level recap of trends, takeaways and implications for marketers coming out of the famed festival that will influence marketing and advertising in 2017 and beyond. This webinar, led by public relations expert Eric Eddy will highlight what innovators and brand leaders shared at the event, and help inspire marketers to think more creatively about their brand's reputation.
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Influencer Marketing: Hype or Hope for B2B?
Webinars July 12, 2017Think of the last time you made a decision to buy a business product or service. What were the major influences on that decision? B2B buyers do research, create specifications and might even form a committee. Without realizing it, most are influenced by peers, industry experts and others who they trust. But how can B2B brands make an intentional effort to collaborate with the right influencers in a way that is genuine and believable to their buyers? In this webinar you hear the results of recent research on enterprise influencer marketing that outlines key trends, goals, budgets and best practices. You will also hear how enterprise level B2B marketers like Dell, SAP and Oracle are incorporating broad and niche influencers to scale quality content that attracts, engages and converts more buyers.
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Marketing to Gen Z: What You Need to Know
Webinars July 12, 2017Teenagers aren’t just “tomorrow’s consumers” -- they are already one of the most powerful consumer forces in our market today. As they continue to form their own brand preferences and develop personal buying behaviors, their influence on the market will also continue to grow. In this session, Jeff Fromm will showcase how Gen Z is pivoting away from past generations to create a unique identity all their own, explore how modern brands are learning to play by Gen Z’s rules to earn their love and loyalty, and how Gen Z is driving a new era of empowered consumerism.
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Driving Shopper Behavior through Reward-Based Promotions
Webinars June 28, 2017In this webinar, the presenter will share brand new research on how reward programs tied to brand consumer promotions can help lift sales and change shopper behavior. Attendees will discover how with many competing factors that influence buying decisions; it is often a brand’s reward programs that have a significant impact on a customer’s shopping behavior.
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Insights into Custom Content that Inspires Consumers
Webinars June 28, 2017The B-Cubed Principle: How Custom Content Inspires Consumers is the product of two recent Time Inc. research efforts to understand how audiences respond to and engage with custom content, their trust in brands’ messages, and what consumers believe are best practices for brands to communicate with them. The research included multiple methods including branding studies, online communities and surveys by enthusiast category. Insights span GenZ, Millennials and GenX who are heavy cross-media content consumers.
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Brand Activation Legal Committee: June 2017
Webinars June 22, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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Programmatic Media – Key Insights and Action Steps for Marketers
Webinars June 21, 2017With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this webinar, the presenter will reveal key findings from this programmatic study and provide action steps for marketers.
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A Practical Guide to Cross-Channel Optimization
Webinars June 14, 2017Marketers in 2017 need to be nimble, flexible and fast moving to take advantage of new opportunities and make data-based decisions. But it’s not always that simple, many advertisers miss opportunities by shifting too quickly or giving up on high potential platforms before a rigorous testing approach has been implemented. In this webinar, we'll talk about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.
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Purchase Funnel: The Impact of Advertising on Purchase Behavior
Webinars June 14, 2017Media usage does not necessarily correlate to media importance. Knowing which advertising platform actually influences consumers and moves them to gather information about products and make purchases is essential to a winning strategy. TVB engaged GfK to field a study among consumers to evaluate the efficacy of advertising in 20+ media platforms, both traditional and digital, across multiple product categories. In this webinar, attendees will learn, how important were various media at different stages of the decision making process? How did media platforms perform based on demographics such as age and ethnicity? How do media such as TV and digital interplay with one another, and does media’s influence change in different product categories e.g. automotive, QSR and medical?
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Dark Social Tips and Tools Marketers Need to Know
Webinars June 7, 2017Sharing online content through private channels such as email messages and secure Internet browsers is becoming an obstacle for marketers. This practice, known as dark social sharing, prevents marketers from realizing the rate of success for their marketing campaigns as dark social sharing is untraceable. So how can marketers adapt and take advantage of the dark social network? In this webinar, we will define the concept of “Dark Social”, its most common forms, and identify tips and tools that marketers can use to tap into the Dark Social network.
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How to Enlist your Crazies: The Super-Influencers that can Make All the Difference
Webinars June 7, 2017B2B is always about change—reframing how people buy, introducing an innovation, or getting people to think about your company in new ways. You can increase your chances of success by getting change agents on board—the subset of your market who are the most likely to share and drive your agenda. Finding your crazies makes your market smaller—and means you can stop wasting money reaching audiences who don’t care. We’re not talking about traditional influencer marketing, which too often means renting other people’s audience and cachet. Crazies are the people whose professional success or personal passion aligns closely with yours—whether they know it or not. For most companies, these key audiences are sitting on the sideline, but with the right approach they can help you succeed.
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Agency Compensation Trends & Best Practices
Webinars May 31, 2017The ANA’s 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Hear the results of this survey along with an expert analysis of what it means for you.
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Data Deep Dive: Activating 1st and 3rd-Party Data Like A Pro
Webinars May 31, 2017Data is the new gold. In 2017, successful marketers need to know how to leverage their brand's 1st-party data and expand their audience via 3rd-party data. And they need to stay on the right side of consumer privacy laws while doing so. In this webinar, Gar Smyth, VP Global Marketing Head at DataXu, and Linda Harrison, Senior Digital Data Strategist at Acxiom, will discuss why offline data is even more powerful than online data, and how brands and their agencies can use technology and data to create more relevant, personalized messages than ever before.
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Brand Activation Legal Committee: May 2017
Webinars May 25, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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5 Tactics Leaders With Influence Use To Build Their Brand
Webinars May 24, 2017Building industry influence can seem daunting and intimidating. Breaking through and establishing yourself as credible and reliable doesn't just happen overnight. In this webinar, the presenter will share key tactics that industry leaders use to harness the power to help establish influence and credibility that a brand needs to thrive. Through case studies and personal anecdotes, attendees will learn what is driving today’s top influencers.
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