Webinars
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Strategies to Capture Gen Z Engagement (Marketing to Millennials & Gen Z Series)
Webinars April 25, 2018The next generation of consumers influence $600 billion in annual spending, but catching their attention is no easy task. As the first group of consumers to never know life without the internet, diversity, cell phones and social media, these open-minded and tech-reliant individuals are carefully critiquing every product and message that comes their way and deciding whether it’s worth their time. Over the years, we’ve shopped with them, voted with them, instragrammed our dinners with them, got schooled on Snapchat geofilters, and traveled across the country to hang in their homes. During this webinar, The Mom Complex will share how generation Z will make products and parenthood their own — and how brands will best be able to reach them.
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Improving ROI with Business Intelligence in the Scope of Work Process
Webinars April 19, 2018The use of analytics in Scope of Work Management can play a key role in maximizing the value and ROI that marketers get out of their agency management program. Overall, this helps ensure marketers have the right team, working on the right assignments, at the right time.
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Sour Patch Kids: Marketing to Millennials & Gen Z Best Practices (Marketing to Millennials & Gen Z Series)
Webinars April 11, 2018Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and millennials using content, social media, live events, and television. In this webinar, Sour Patch Kids will share will share their best practices for marketing to millennials and gen Z.
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Become a Marketing Engineer: Crafting the B2B Customer Journey (B2B Webinar Series)
Webinars April 4, 2018Today, in order to be a great marketer, one must truly become a marketing engineer. Now does that mean you have to understand source code and programming to be successful? Of course not. However, it does mean that you have to be conversant in the technologies that we marketers use every day. You need to understand how all the best practices and platforms we use come together to create a marketing infrastructure, customer journey and sales funnel.
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Driving Profit through Gen Z and Millennial Cultural Trends (Marketing to Millennials and Gen Z Series)
Webinars April 4, 2018When millennials entered the marketplace, they changed how consumers across generations expected brands to earn their loyalty and their dollars. Now, along comes gen Z, and the consumer mindset has shifted yet again.
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Getting Started with Programmatic TV: A Primer for Brand Marketers
Webinars March 29, 2018Television is still the most effective ad medium, and now programmatic platforms have been introduced that help marketers target TV audiences with more impact and precision than ever. How can brands use this new technology for more efficient campaigns? This webinar will help marketers move ahead in their careers with exclusive information about the programmatic TV opportunity and the right questions to ask media buyers and technology partners.
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SXSW 2018: Trends & Takeaways for Marketers (10 for ’18 Webinar Series)
Webinars March 28, 2018Can't make it to Austin but want in on one of the hottest industry events of the year? 360i’s Social and Strategy experts will dive deep into the key themes and implications for marketers from everyone’s favorite interactive conference. Will your next friend be a chatbot? What captivates the elusive Gen Z? Will you one day live your best life in VR? Is podcasting still a thing? The presenters will help decipher the news from the noise. Tune in to hear on the ground insights from this conference.
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Building Brand Intensity with a Social-First Audience
Webinars March 22, 2018Move over “reach and frequency” and make room for Intensity as the 3rd dimension of media and marketing effectiveness. Intensity measures a consumer’s emotional connection to content —or a brand—gauged by their physiological or behavioral response. In today’s hyper-connected digital economy, emotion is the most critical currency, so you better be rolling in it. Building brand intensity with the social-first generation relies on creating content that hits on attention, engagement and emotion.
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The Esports Bandwagon: 5 Reasons Why Marketers Should Care (10 for ’18 Series)
Webinars March 14, 2018Esports and competitive gaming are growing in popularity and gaining viewership each month. The current value of the esports market is almost $1 billion, a figure that should continue to rise throughout the year and already boasts some of the biggest brands already pouring money into sponsorships. Esports are especially attractive to marketers with the main audience being millennials with families and money to spend but are esports right for your brand?
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R.O. Why? Freeing Event Marketers from the Tyranny of ROI and Measuring Data that Matters
Webinars March 8, 2018Event marketers know that it takes multiple touchpoints to contribute to a sale, and more importantly, that an event provides a whole lot more value beyond pipeline impact. This session finally destroys ROI as an event marketing metric and looks at what metrics are REALLY important when evaluating event performance. (And don’t worry, “anticipated pipeline” will be included).
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The Essential Role of Employee Communications in Shaping Culture and Driving Performance (B-to-B Webinar Series)
Webinars March 7, 2018Increased competition. New and evolving technologies. A tight labor market. These and similar business realities facing companies in practically every industry make employee communications more important than ever. Once primarily focused on sharing company and employee news, employee communications now should serve as a strategic imperative for every organization. That’s because effective employee communications creates dialogues and inspires actions which, taken together, drive and fortify a corporate culture that leads to growth and success for everyone. Simply put, strong corporate culture equals strong business performance. And strong employee communications is essential to achieving both. This webinar will look at trends affecting employee communications and best practices for developing a program that leads to employee engagement. Becky Cania, manager of employee and corporate communications at Paychex, will provide an overview of the company’s integrated employee communications program and the essential role it plays in helping all team members deliver on Paychex’s mission, brand, and values.
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The Evolving Television & Video Landscape - Including Advanced & Addressable TV (10 for ’18 Series)
Webinars March 7, 2018In recent years constant change has affected where marketers place television and video advertising given growing online and mobile video consumption, new "over-the-top" TV services, household addressable ads, and "advanced TV" audiences defined outside of Nielsen ratings.
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How Brands Can Win in the Age of Amazon (10 for ’18 Webinar Series)
Webinars February 21, 2018Amazon has already created a new world order in e-commerce with their market dominance. However, it’s premature for brands to shift their investment to place sole emphasis on Amazon and further away from their own brands.
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Using Chatbots to Drive Mobile Sales
Webinars February 14, 2018Customers spend all day on mobile, texting, DMing and messaging on social media. Chatbots offer an exciting opportunity for brands, a way to appeal to tech-savvy customers by providing one-on-one, real-time conversations. Finally, there's a formula for using bots to drive real, measurable sales.
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Rebooting Content Marketing for 2018: Trends & Best Practices (10 for ’18 Webinar Series)
Webinars February 7, 2018We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long. Well, the truth is – those headlines are mostly true but they don’t have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity.
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GDPR, ePrivacy and Advertisers: What Marketers Need to Know (10 for 18’ Series)
Webinars January 31, 2018The European Union’s General Data Protection Regulation (GDPR) will take effect in May 2018. This major change to the EU’s data protection framework will have wide-ranging and serious implications for U.S. advertisers and marketers, even those without significant EU operations. Learn how to grapple with the immense changes coming in privacy and data protection regulation as a result of the EU’s General Data Protection Regulation, or GDPR.
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CES Topline 2018: What Marketers Need to Know (10 for ‘18 Webinar Series)
Webinars January 24, 2018Whether you made it to Vegas or not, don’t miss this high-level recap of key learnings, trends, and implications for marketers from CES 2018, the world's gathering place for all who thrive on the business of consumer technologies. In this webinar, the Consumer Technology Association, will discuss how the products and innovations on display at the largest industry trade show in the U.S. will shape both the immediate and long-range future for marketers and consumers alike.
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Drivers of Growth: New Insight from Deloitte and Wharton’s SEI Center
Webinars January 18, 2018Marketing is changing every day, increasingly accountable for an organization’s revenue growth. Changing roles, responsibilities and expectations of marketers require CMOs and their teams to put growth at the top of their strategic agenda.
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