Webinars
-
SXSW 2017: Trends & Takeaways for Marketers
Webinars March 22, 2017Can't make it to Austin but want in on one of the hottest industry events of the year? Tune in to hear a high-level recap of trends and takeaways coming out of SXSW that will influence marketers in 2017 and beyond. This webinar, led by Communications Expert and Founder of DiGennaro Communications, Samantha DiGennaro, will highlight marketing implications coming out of SXSW and will inspire marketers to think more creatively about their brand's reputation.
view -
5 Keys to Leveraging Instagram User Generated Content
Webinars March 15, 2017Leveraging user-generated content on Instagram is the key to curating a beautiful Instagram feed, but it’s also an excellent strategy for marketing your brand too. Millennials trust User Generated Content (UGC) 50% more than other types of media, so it makes sense that Instagram is the king of UGC. From branded hashtags to tagged photos, Instagram users love creating and sharing free content for brands.
view -
#InspiredByData: Connecting Data & Creative
Webinars March 1, 2017Today’s advertising campaigns are more sophisticated than ever, the depth and capabilities of digital has created the ability to link a customer’s emotional response with sheer science and intelligence. This webinar will provide attendees a guide to creating breakthrough campaigns that are #InspiredByData.
view -
Video Content: Transforming B to B Marketing Results
Webinars March 1, 2017Using a specific B-to-B case study, you’ll learn how a technology marketer transformed the effectiveness of their video content by shifting from the rational to the emotional. The presenters will share the principles and tactics that led to the success of the case study, and attendees will learn ways to apply these strategies to strengthen their brand’s content.
view -
Developing New Strategies to Reach Millennial Moms
Webinars February 22, 2017The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. During this session, Katherine Wintsch, CEO of The Mom Complex, will share some of the top pain points moms are begging brands to solve.
view -
Brand Activation Legal Committee: February 2017
Webinars February 16, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
view -
Bai Brands: How Digital and E-Commerce Are Disrupting CPG
Webinars February 15, 2017The ANA has recently released new research on how the overall ANA community is conducting e-commerce initiatives. New research by the ANA has found that more than 80 percent of our members will have e-commerce initiatives in place over the next two years. In this complimentary webinar, you will hear findings from the ANA e-commerce survey including implications for advertisers. In addition, Bai Brands will share some groundbreaking examples of their recent work in e-commerce.
view -
-
Building Brand Communities: What Marketers Need to Know
Webinars February 8, 2017In this webinar, you’ll discover why building a brand community is key in brand activation initiatives and hear case studies from brands who are harnessing the power of their community.
view -
2017 Salary Trends & Talent Retention Best Practices
Webinars February 1, 2017Salaries for marketing professionals are on the rise, according to The Creative Group 2017 Salary Guide. Is your pay competitive enough to attract and retain top talent in today’s business environment? In this webinar the presenter will share insights into what marketing leaders must know to recruit and retain top talent in 2017.
view -
Account-Based Marketing: Engaging Your High-Potential B-to-B Prospects
Webinars February 1, 2017Advancements in tools and technology have brought account-based marketing back to the forefront. And this highly targeted approach that identifies the most ideal target companies for your business and markets to them one-to-one, will be top-of-mind for many B-to-B marketers in 2017. In this webinar, we will uncover insights and strategies to building affection, relevance and trust with your top B-to-B prospects and customers through the key tenets of account-based marketing. We will discuss how to leverage data to build a robust targeted customer list and then how to engage them through relevant channels and content – truly delivering the right message to the right audience at the right time.
view -
Brand Activation Legal Committee: January 2017
Webinars January 26, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
view -
The 2016 Election: What Marketers Need to Know
Webinars January 25, 2017The elections are over and the aftershocks are likely to shake up Washington for some time to come. Marketers can expect major policy changes in regard to tax, privacy, and other key advertising regulations. There also will be important leadership changes at the regulatory bodies that oversee our sector. The new administration and congressional agenda is now taking shape, so what does it mean for marketers and the industry as a whole? ANA’s Group Executive Vice President for Government Relations, Dan Jaffe, will break it down so you can enter these uncertain times better equipped to quickly respond to these new challenges.
view -
Digital 3.0 : Transitioning from Channel-Based to User-Level Marketing
Webinars January 18, 2017The next industry shift looks to be a transition from channel-based marketing to user-level marketing and in this session, Chad Schulte, Chief Commercial Officer of iNvolved Media, will provide a primer on the tools available today in the market, their differences, and how they can be applied to achieve your marketing objectives.
view -
Use Innovation to Unlock Your Brand’s Full Potential
Webinars January 18, 2017This webinar will share his global brand strategy and innovation insights, formulas and tools for inventing, prototyping and commercializing new products, services and experiences, to help brands unlock their full potential in profound new ways.
view -
7 Truths of B2B Marketing
Webinars January 11, 2017In 2014, IBM started to transform their marketing based on analytics. In the process, the brand learned seven simple but remarkably effective truths that every company can use to improve business outcomes. In this webinar the attendees will learn the 7 Truths of B2B Marketing that can transform your business.
view -
CES Topline 2017: What Marketers Need to Know
Webinars January 11, 2017Whether you made it to Vegas or not, don’t miss this high-level recap of key learnings, trends, and implications for marketers from CES 2017, the world's gathering place for all who thrive on the business of consumer technologies. In this webinar, the Consumer Technology Association, will discuss how the products and innovations on display at the largest industry trade show in the U.S. will shape both the immediate and long-range future for marketers and consumers alike.
view