Webinars
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Fake News: Tips to Keep your Brand Advertising Safe and Sound
Webinars May 24, 2017Is the fear of fake news keeping you up at night? Are you struggling to understand what the term "fake news" really means, what steps you can take to identify a real threat, or how to keep your brand's reputation safe? If your answer is yes, you're not alone. The truth is that in today's socio-political climate, there's a lot at stake for brands who don't act to keep their brands safe from fraudulent or inappropriate media content. In this webinar, Brad Timmers, Director of Product Management at Integral Ad Science, will walk through 3 tips marketers can implement today to keep their brand reputation safe and sound.
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3 Ways to Improve your Gen Z Student Ambassador Influencer Program
Webinars May 17, 2017Engaging Gen Z & millennials early is a core objective of many advertisers today, in this webinar attendees will learn little-known tips top brands are using for their student marketing programs. The presenter will share how to change the traditional process for finding student influencers, keeping them motivated for consistent results, and how to apply solutions internally without expanding costs.
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Insights into Why Programmatic is a Must for Marketers
Webinars May 17, 2017In this webinar, the presenter will provide a deep dive on the media-buying ecosystem, the Real-time Bidding (RTB) process and essential terminology to help you talk the talk and reach your online advertising objectives.
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How Instagram Disrupted TV Advertising
Webinars May 10, 2017Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. This webinar provide insights into where advertisers will look next to reach critical mass.
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People-Based Marketing 101: Tactics Every Marketer Should Know
Webinars May 10, 2017Marketing should be like a conversation with your customers. It should be interesting, relevant, personal; they expect a seamless experience. However, too often what they get is anything but. The result is customer dissatisfaction, missed opportunities to reach new audiences and the inability to measure the full picture of all your marketing efforts. That’s where people-based marketing comes in.
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Addressability: Breathing New Life Back into TV with Insights and Accountability
Webinars April 26, 2017The holy grail of targeting the right audience at the right time — at scale. For years, advertisers and agencies have bought both TV for its scale and digital for its targeting, but now Addressable combines the benefits of both. Learn what’s working… and what’s not. Plus, gain some insights on how to better refine targets. In addition, attendees will hear findings from a special report from Advertiser Perceptions on industry trends in addressability.
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Insights to Expand Your Experiential Marketing ROI
Webinars April 26, 2017Experiential marketing continues to become more popular among brands as companies learn that true ROI comes from creating a lasting impression with their consumers. Brands use activations as opportunities to form and forge relationships with potential and existing consumers. Experience sparks conversation and creates memories which ultimately influences commerce.
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Brand Activation Legal Committee: April 2017
Webinars April 20, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest
Webinars April 19, 2017Great branding is rare. That's because most brands - even the really big ones - make a handful of mistakes that prevent them from standing out - whether it's copying the competition, saying too much, or not knowing what their customers really care about. In this webinar, we will look at how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.
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Millennials as Entrepreneurs Fact or Fiction?
Webinars April 12, 2017Research shows that the millennial generation has an entrepreneurial mindset. Many express the intent to start their own businesses. While they may have entrepreneurial instincts, they don’t actually become true entrepreneurs. In fact, the data shows that the millennial generation is the least entrepreneurial generation, as compared to Generation X and Baby Boomers.
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A Playbook Approach to B-to-B Sales & Marketing Alignment
Webinars April 5, 2017B2B companies often see a clear divide between marketing strategy and what salespeople are saying in conversations with customers. Bridging this “sales conversation divide” is a critical step to creating sales and marketing alignment that leads to business outcomes. In this webinar, you will learn how other B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.
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The Do’s and Don’ts of Sharing Memes and other Content on Social Media
Webinars April 5, 2017For brands, the sharing and posting of social content can be both rewarding and a challenge.
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3 Ways to Drive ROI
Webinars March 29, 2017Change happens when the pain of not changing is greater than the pain of changing. That’s actually quite reassuring and even cathartic, namely the recognition or concession that change is hard. That’s the good news. The bad news is that the world and specifically your consumers and competition are not waiting around so you can catch up. In this webinar, four-time author and entrepreneur, Joseph Jaffe will outline 3 primary focus areas, digital innovation, startup collaboration and employee engagement that can – and should – be addressed and by doing so will help to drive ROI.
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Brand Activation Legal Committee: March 2017
Webinars March 23, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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