Webinars
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Digital Disruption Facts, Figures, and Trends from eMarketer’s Geoff Ramsey (10 for ‘18 Series)
Webinars January 10, 20182018 will undoubtedly be another year of big changes wrought by digital disruption––and the marketing space will most certainly get its fair share. Within the digital media industry, there is a clarion call for “quality” amid persistent issues of viewability, transparency, bots, ad fraud and measurement and attribution issues. Meanwhile, consumers will continue to fragment their media choices across more devices and platforms, making it harder for marketers to keep up.
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Brand Activation Legal Committee: December 2017
Webinars December 21, 2017The Brand Activation Legal Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas.
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Target Media Network: How Reaching Real People Changed Target’s Media Strategy
Webinars December 7, 2017Target uses data from their 1,800+ stores and target.com to make better merchandising and marketing decisions. Their ability to activate against these insights and close the loop from online to offline continues to grow as they expand into more digital spaces where they can measure success such as audio and soon television. This power of reaching real people with relevant advertising has resulted in Target’s most successful marketing campaigns.
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DSW: Building Brand Narratives on Social Media (2017 Best of ANA Events Series)
Webinars December 6, 2017While the tools and platforms may evolve and change, social channels still give brands a way to build and engage communities that other channels can’t. From its experimentation with SnapChat and Instagram Stories to its Facebook Holiday Chatbot and use of canvas ads, DSW will share how it’s using each platform to surprise and delight its community and build a compelling brand narrative so they can experience the brand—and ultimately buy—in fresh and unexpected ways.
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Get Smart with 7 Emerging B2B Marketing Trends for 2017: LinkedIn
Webinars December 6, 2017The digital world has countless channels — such as websites, email, and social media. What this means is that the buyer’s journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing, and it’s hard for marketers to prioritize programs and channels.
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Attention & Intensity: Winning with a Smart Video and Media Strategy
Webinars November 30, 2017Reach and frequency still matter, but increasingly marketers realize it’s not enough. In today's attention economy, our hypothesis is that winners moving forward will value three things: user experience, relevancy, and the intensity of attention. With the rise of ad blockers, it’s about bringing value to the user experience - not distracting from it. Relevancy equals targeting. The presenters will unpack how to find the right audience through testing and optimization strategies driving real engagement and the best ways to measure and prove it’s working.
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R/GA: Using Emerging Technologies to Build Direct Relationships (2017 Best of ANA Events Series)
Webinars November 29, 2017Building direct relationships in a digital landscape dominated by social platforms is more important than ever. The shifting sands of communication technologies require advertisers to pay close attention to evolutions in audience behavior now that platform loyalties are in constant flux.
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USPS: Maximizing Multichannel Campaign Results
Webinars November 29, 2017Learn how an enterprise B2B company doubled their campaign results by adding mobile advertising to their direct mail campaign. An understanding of the technology and tools used as well as details of this case study will be discussed. The presenters will demonstrate how to integrate direct mail and mobile advertising for maximum multichannel campaign response.
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Reese’s Peanut Butter Cups: Lessons In Unconventional Innovation (2017 Best of ANA Events Series)
Webinars November 15, 2017Reese’s Pieces Peanut Butter Cup is the poster child of innovation. From being invented on a train ride home to an agile, real-time, launch, the Reese’s brand re-wrote the book on innovation possibilities. Capitalizing on an ‘equity explosion’ that created ‘#Cupfusion’ the brand’s non-traditional, unconventional launch approach, led to quadrupling sales expectations in the first year.
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Simulmedia: Advanced TV 101 - Which Service Is Right For Your Business?
Webinars November 15, 2017TV is still a marketer’s most powerful tool, but with the increasing complexity of the TV ecosystem, it can be hard to know how best to leverage it. Many companies are offering data-driven, Advanced TV solutions—the key is understanding which one will drive the most growth for your business.
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gyro: Ways to Leverage the Science of Humor in B2B Marketing
Webinars November 9, 2017Decision makers and influencers have said, increasingly, that it is not just about the numbers, it is about a feeling a partner brings. Tapping into humor not only helps a business stand out, it creates a true connection and actual engagement. This is just one of the key findings from a multi-year, three-phase study fielded by gyro in partnership with Research Now. More than 500 professionals were surveyed across a variety of top B2B industries to draw some compelling and often counter-intuitive conclusions about the power of humor in B2B marketing.
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Rust-Oleum: Using Crowdsourcing to Create Engagement and Innovation (2017 Best of ANA Events Series)
Webinars November 8, 2017Many organizations have found crowdsourcing to be a valuable tool to engage millions of people or smaller communities. They effectively mine the creative potential of communities to provide fresh and innovative ideas for advertising campaigns, product development and beyond. Rust-Oleum Corporation will share the innovative work they are doing with their company's crowdsourcing program.
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Active International: Cross-Device Marketing in Today’s Digital Environment
Webinars November 2, 2017Apple’s recent release of Safari 11 has effectively eliminated the remaining loopholes for 3rd party cookie targeting and tracking on iOS devices. With Apple estimating to handle more than 60% of mobile browsing and over 80% of mobile email opens in the US, it’s imperative that marketers both understand these implications and adjust for them in their digital marketing strategies. Consumers’ growing usage of multiple devices creates an unstructured path of micro-engagement moments and the role that they play is now critical to effectively deploying marketing investments. Marketers must have the tools to aggregate these engagements across all of their marketing channels to provide the best customer experience and properly attribute sales revenues
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Financial Times: Science of Social – Engaging Senior Management with Video
Webinars November 1, 2017B2B marketers spend time and money producing great video content, and creating a strategy to ensure reach, but how do they ensure their video reaches senior business decision makers? The presenters will share key findings from a new research piece that analyzes the habits of B2B users and how to best reach them.
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Organic Valley: Getting Millennials to Laugh, Pay Attention & Care (2017 Best of ANA Events Series)
Webinars November 1, 2017Every generation influences society, and now it’s millennials' turn. So it should be no surprise that when businesses want to attract the masses, they make sure what they're doing makes their millennial customers happy. Good, healthy food makes millennials happy. Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, the cooperative’s founding mission is to save family farms through organic farming.
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John Hancock & Boston Bruins: Working with Influencers (Social Media Month Webinar)
Webinars October 25, 2017It’s 2017 and marketers are STILL talking about influencers. Marketers have learned a few things over the past few years, and influencers have, too. During this webinar, John Hancock & the Boston Bruins will share their experiences working with influencers and key tips for managing effective influencer campaigns.
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RAB: Driving ROI Through Radio
Webinars October 25, 2017Broadcast radio continues to invest and innovate, providing its listeners and brands the most trusted, reliable, attributable and results-driven experience. In this webinar, you will hear a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer’s path to purchase.
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