Webinars
-
BAA Government & Legal Affairs Update: September 2016
Webinars September 22, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
view -
Key Insights & Learnings to Digital Measurement
Webinars September 21, 2016Brands appreciate that TV’s massive audience size and unrivaled engagement enable them to deliver ads successfully at scale on a national level. But they’ve also been frustrated by wasted impressions and the increasing fragmentation of TV viewership has made it more difficult for them to deliver brand messages to their desired audiences. Today’s investments in addressable TV will help first-movers run smart, agile advertising campaigns tomorrow. Addressable TV is transforming the media landscape, changing the way marketers must approach TV advertising. During the webinar, the presenter will dive into the new age of addressable TV, closely examine how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.
view -
Media Spend & Social SOV: What’s the Connection?
Webinars September 14, 2016In this presentation, we will examine the relationship between total media spend and share of voice on social to uncover if a media buying formula exists to bridge these two challenges.
view -
B2B Marketing with Guts: Turning Intuition into Impact
Webinars September 7, 2016In this webinar, the presenter examines human intuition and asks whether our industry has lost touch with this powerful decision making tool. Prepare to have your two minds blown (all will be revealed) when we’re encouraged to choose marketing with guts.
view -
Key Insights & Learnings to Digital Measurement
Webinars September 7, 2016Measurement has shaken up many industries, and digital is no exception. More than 81 percent of marketers cite measurement and attribution as a top priority for 2017, yet there isn’t one standardized way of doing it “right.” Throw mobile in the mix and it gets even more complex. In this session, Facebook’s VP of Marketing Science, Brad Smallwood, will help attendees uncover the real impact of measurement and what it means for their business. By unpacking the complexities of measurement, marketers will walk away with a better understanding of how to assess the true business value of their ads.
view -
Insights into Reaching the Latino Market
Webinars August 31, 2016Leveraging the research findings, this webinar will (1) deepen and clarify readers’ understanding of the primary archetypes that exist across the U.S. Hispanic community (2) identify opportunities for brands and advertisers to make deeper connections with U.S. Hispanics during major league sporting events and beyond.
view -
BAA Government & Legal Affairs Update: August 2016
Webinars August 25, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
view -
Leveraging Data: The Science of Marketing
Webinars August 24, 2016Advertisers know that marketing science can make or break their ROI, but that science, and its successful implementation, is still a bit of a mystery to many marketers and advertisers. On the quest to get data-driven marketing right, most organizations focus solely on the quality of the data. That’s a good start, but even the most impressive data set means nothing if your organization and attribution model isn’t structured in a way that teams can effectively act on the insights. This webinar offers insights into the algorithms and methodologies that power the most effective attribution technology, common mistakes made by well-meaning marketers, and why end-user adoption, quality onboarding, and quality data all go hand in hand if you want to leverage your data to take meaningful action.
view -
3 Insights to Capitalize on Live Online Video Content
Webinars August 17, 2016This webinar will explore how live event viewing is becoming more digital, and how advertisers can capitalize on it.
view -
Account-Based Marketing: The Key to Driving ROI
Webinars August 17, 2016According to a recent study from SiriusDecisions, 90% of B2B marketers surveyed consider Account-Based Marketing (ABM) a B2B “must-have”. However, many marketers have yet to fully adopt this process as a business driver. This webinar will address why ABM is quickly becoming the B2B strategy of choice using real business case studies as proof. Attendees will hear how by utilizing ABM, brands are able to generate more business revenue, plus elevate the impact and importance of marketing within their organization.
view -
Media Agency Agreements: Key Tips to Incorporating Transparency
Webinars August 10, 2016In this webinar, Keri Bruce, from Reed Smith LLP, ANA’s General Counsel, will help advertisers wrap their heads around the new contract template and provide key tips on how to best assess and incorporate transparency into their agency agreements.
view -
-
Pokémon GO: Marketing’s Newest Opportunity
Webinars August 3, 2016In this webinar, discover how the app uses real-time location data to create an augmented reality for users to catch Pokémon in their own homes and in public places like libraries, concert halls, gyms, parks and sidewalks.
view -
BAA Government & Legal Affairs Update: July 2016
Webinars July 21, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
view -
Optimizing Rewards to Reach the Millennial Shopper
Webinars July 21, 2016In this webinar the presenter will take attendees through the digital shopping experience and share key ways to excite consumers with retail offers.
view -
Media Transparency: Action Steps for Marketers
Webinars July 20, 2016The recently released ANA independent study from K2 Intelligence found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem. So what are marketers to do? The ANA commissioned Ebiquity and FirmDecisions to develop guidelines and recommendations for ANA members to consider based on K2’s findings. These recommendations focus on contract language, internal governance, data ownership, codes of conduct, and more.
view -
Shopper Marketing: Increasing ROI through Promotional Tactics
Webinars July 14, 2016In this webinar attendees will learn to: •Identify opportunities to further build your brand's relevancy via omni-channel shopper marketing promotions. •Uncover proven, tested techniques to drive improved sales lifts from your marketing promotions and understand how these results differ across target audiences and product categories. •Uncover new techniques for improved forecast accuracy.
view -
BNY Mellon: Lessons in Enhancing the Customer Experience Through Content
Webinars July 13, 2016In this webinar, the presenter will share key insights on how B2B marketers can design a story experience to engage customers with their brands.
view -
Turning Data into Growth: A New Model For Marketing Analytics
Webinars July 13, 2016In this webinar, the presenter will explore the dysfunctional relationship between human marketers and marketing data, and give practical guidance for how to improve it. Attendees will discover a playbook for integrating human intuition and curiosity into data methodology while hearing about real-world examples of best practices to follow and worst practices to avoid for turning data into growth-driving decisions.
view