Webinars
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BAA Government & Legal Affairs Update: December 2016
Webinars December 8, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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2017 Trends Driving the Importance of Experiential Marketing
Webinars December 8, 2016In this webinar, the presenter will share insights to what experiential marketers should be looking to in the new year. Attendees will learn key strategies, tactics and some predictive analysis with regard to the experiential landscape in 2017.
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Unlocking the Potential of Big Data
Webinars December 7, 2016Big Data is changing every vertical of the global economy but the epicenter of the Big Data revolution is in media and advertising. We now have more information than ever to make our brand advertising as impactful as possible. But to date brands have mostly used these game-changing big data and programmatic technologies to deliver media a little more efficiently. The real potential of these technologies is in their ability to reach audiences with exponentially greater impact and effectiveness. In this webinar, the presenter will share ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.
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Using Data To Unlock Value From Digital Advertising
Webinars November 30, 2016According to new research from ANA and AppNexus there is almost universal agreement that data is indispensable for driving the effectiveness of today’s digital advertising. Yet only half feel that the ownership and management of their first-party data and its application in digital advertising is currently a strategic differentiator for their company. This webinar will provide insights into using data to unlock value from digital advertising and include perspective on data technology procurement, data security, contract terms for data ownership, talent, and more.
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BAA Government & Legal Affairs Update: November 2016
Webinars November 17, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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The 2016 Holiday Shopper: What Marketers Need to Know
Webinars November 16, 2016This webinar will examine new research exploring the shopping habits and lifestyles of consumers across three top national department stores: Nordstrom, Macy's, and Kohl's. With insights like shopper coffee preferences, what kind of vehicle they drive, and what TV shows they watch, this new research paints a more complete picture of the unique persona behind each retailer's customer.
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eSports: Insights into the Newest Experiential Sport
Webinars November 3, 2016This webinar will explore the progression from more traditional sports experiential activations to eSports experiential opportunities.
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The Content Formula - 10 Steps To B-to-B Content Marketing ROI
Webinars November 2, 2016So many businesses struggle with the question of how to demonstrate marketing ROI. In today's digital world, we don't have to put up with marketing that doesn't produce measurable results. Content Marketing has emerged as a discipline to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.
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Video Content: Revolutionizing the Digital Landscape
Webinars November 2, 2016Our mobile devices have become the remote control of our lives. In fact, the average mobile user checks their phone over 200 times a day. FaAre we witnessing yet another major r(evolution) in Web Advertising? Video advertising has matured to become the dominant media platform. Recent changes in the industry are driving a complete rethink of metrics, KPIs, and ways of looking at the role of digital media. Are the days of lower funnel ROI over? Have emotion, storytelling and branding become the backbone of savvy brands’ transactional strategies? In this webinar, the presenter will discuss the major changes that hit video advertising in 2016, and discuss why these are of crucial importance for brands!or marketers, this level of engagement requires a new way of thinking in order to develop an innovative mobile strategy. Your mobile strategy should not just be about your brand, instead it should be centered around an understanding of your target consumer like never before.
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Location Targeting: Insights to Going Beyond Places
Webinars October 26, 2016Our mobile devices have become the remote control of our lives. In fact, the average mobile user checks their phone over 200 times a day. For marketers, this level of engagement requires a new way of thinking in order to develop an innovative mobile strategy. Your mobile strategy should not just be about your brand, instead it should be centered around an understanding of your target consumer like never before.
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BAA Government & Legal Affairs Update: October 2016
Webinars October 20, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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Key Insights to Adding Direct Mail to Your Marketing Mix
Webinars October 19, 2016In this webinar the presenter will share how the use of direct mail in an effective and efficient manner can engage their customers through the incorporation of mobile technology and other en-hancements. Attendees, will learn the value of transactional and direct mail and the benefits for marketers to add them to their Omni-channel marketing mix. Additionally, attendees will discover the connection between physical mail and the digital/mobile marketing landscape.
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B-to-B Campaigns and Content Marketing: Going Beyond Just Leads
Webinars October 5, 2016Modern marketing teams often create huge volumes of content and launch expensive campaigns to court and convert unknown prospects into leads, but these efforts doesn’t extend as often to retain and up-sell known customers and accounts.
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Innovation Foreplay: Preparing Your Brand for Action
Webinars October 5, 2016Innovation often falls into the easier-said-than-done basket, but chances of success are higher when the proper groundwork is laid. In this webinar, the presenter will discuss strategies that allow innovation to flourish. The presentation will approach innovation from a marketer’s perspective, covering key insights for creating communities that foster structured mind-wandering. Discover the best practices and approaches to calculated risk taking and setting realistic goals that can be implemented now that will facilitate a sustainable model of success inside of your organization.
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Key Insights and Best Practices for TV Audience Targeting
Webinars October 5, 2016Television advertising is most effective when it reaches category consumers of the advertised product. It’s a true statement that’s easy to say and, given audience fragmentation and the growing array of targeting data options, harder to do. In this webinar, attendees will learn how advertisers are beginning to activate their TV advertising using the same data they use to understand their market share and growth. Discover best practices in evaluating the data you’d use to find your customers on TV and the good things that happen for your brand when you do find them.
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Best Practices in Experiential Marketing: What Marketers Need to Know
Webinars September 29, 2016In this webinar attendees will learn key experiential lessons such as: -How Brands form a memorable and emotional connection with consumers in order to generate loyalty and purchase. -Discover which marketing strategies and marketing activations work best to achieve this connection -Learn Dos and Don’ts in Experiential Marketing.
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Creating Customer Engagement Through Dynamic Content
Webinars September 28, 2016Successful brands know that there is a direct correlation between higher customer engagement and a positive impact on the bottom line. And the ability to customize those interactions and communications is key. In this webinar, the presenters will show how one-to-one marketing is driven by relevant content such as imagery, offers, cadence and channel preference. With an increasing focus of marketing to Baby Boomers, Gen-X'ers and Millennials now more than ever, marketers need to take advantage of personalized and customized communications through a process of identifying relevant data insights to build dynamic content.
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