Webinars
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Demystifying Hashtags
Webinars June 29, 2016This webinar will demystify the ambiguity of hashtag adoption among consumers and arm brands with the ability to design hashtag executions that align with their marketing objectives.
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BAA Government & Legal Affairs Update: June 2016
Webinars June 23, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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Leveraging Data to Optimize Your Shopper Marketing Programs
Webinars June 23, 2016Today’s marketers are facing ever-increasing demands to improve their spending impact by driving more sales through more effective and efficient techniques.
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Key Strategies for Effective Video Content Marketing
Webinars June 22, 2016In this webinar, attendees will hear how can brands build an effective marketing strategy that takes advantage of all the benefits that video has to offer.
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Mobile Marketing: Ways to Leverage App-Direct Content
Webinars June 15, 2016In this webinar, the presenter will decode the technology, explain the culture, and provide actionable strategies that have made brands successful in this dynamic and rapidly changing environment.
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Millennial Families: 5 Pain Points Revolutionizing your Shopper Programs
Webinars June 9, 2016In this webinar you’ll be inspired by the top five pain points Millennial families are begging you to solve and how your shopper marketing solutions can help save the day.
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Media Transparency Findings: What Marketers Need To Know
Webinars June 9, 2016An independent study commissioned by the ANA revealed that a wide range of non-transparent practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem. The comprehensive study, conducted from October 2015 to May 2016, revealed that senior executives across the agency ecosystem were aware of, and mandated, some non-transparent business practices. In this webinar, Richard Plansky, executive managing director of K2 Intelligence, which led the fact-finding effort, will provide background on this important industry initiative and share key findings from the study.
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Media Measurement and Millennials: Key Insights and Strategies
Webinars June 8, 2016In this webinar, you will hear findings from two recent studies on media measurement and millennials.
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Media Transparency Findings: What Marketers Need To Know
Webinars June 7, 2016An independent study commissioned by the ANA revealed that a wide range of non-transparent practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem. The comprehensive study, conducted from October 2015 to May 2016, revealed that senior executives across the agency ecosystem were aware of, and mandated, some non-transparent business practices. In this webinar, Richard Plansky, executive managing director of K2 Intelligence, which led the fact-finding effort, will provide background on this important industry initiative and share key findings from the study.
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3 TV Tips to Future-Proof Your Marketing Mix in a Programmatic World
Webinars June 1, 2016This webinar will walk through three dramatic shifts in today's television world and how marketers can set themselves up for success to take full advantage of these emerging trends.
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BAA Government & Legal Affairs Update: May 2016
Webinars May 26, 2016The BAA Government & Legal Affairs Committee meets once a month to discuss the latest issues before the advertising and marketing legal community. Topics covered may include developments in Federal Regulatory Enforcement, State Regulatory Enforcement, Federal & State Legislation, NAD/CARU/ERSP, Litigation/Class Actions and other subject areas. After the meeting, the presentation is uploaded to the BAA website for access by members only.
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Personalization: the Next Frontier for Omnichannel Shopper Marketing
Webinars May 26, 2016In this webinar, attendees will learn ways to drive innovation in customer collaboration opportunities around personalization of content-based experiences (e.g., next best offer or assortment).
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Virtual Reality: Lessons For Marketers
Webinars May 25, 2016This webinar will provide marketers with a look at the mechanics of VR experience creation, the spectrum of headset technology, how GE and others are deploying VR for storytelling, and its inevitable impact on marketing.
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Addressable Advertising: What Marketers Need to Know
Webinars May 18, 2016In this webinar, you will learn how to leverage addressable advertising for better targeting and to help eliminate waste from TV ad spend.
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ANA Legal & Regulatory Webinar Series: The Promise & Peril of Comparative Advertising
Webinars May 17, 2016This webinar will discuss the legal issues that arise from comparative advertising practices.
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Optimizing Social Media through Employee Advocacy
Webinars May 11, 2016In this webinar, attendees will learn how to bring together marketing, sales, and other internal departments in order to create, manage, and optimize an employee advocacy program.
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Programmatic Buying - Watchouts & Solutions
Webinars May 4, 2016A new ANA/Forrester Research survey provides a view on the “current state of programmatic” among the client-side marketing community while offering recommendations for marketers to improve the effectiveness of their programmatic advertising.
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What’s Hot In Lead Generation
Webinars May 4, 2016This webinar will review the new tools, techniques and strategies in lead generation that B2B marketers need to know about.
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