Beyond Profit Podcast: A Discussion with CVS CMO Norm de Greve

In 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed by physicians, public health advocates, and President Obama himself. While the move was a highly risky one for the country’s largest pharmacy chain, it was seen as a powerful example of putting purpose ahead of profit.

 In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, CVS Health CMO Norm de Greve joins host Ken Beaulieu to discuss the importance of taking a stand, how the company benefited from banning tobacco, its latest advertising campaign, and more.