2021 ANA Brand Activation & Creativity Conference: An In-Person and Virtual Event | Events & Webinars | ANA

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Thank You

Thank you to everyone who attended the 2021 ANA Brand Activation & Creativity Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!

The 2021 ANA Brand Activation & Creativity Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Fernando Arriola, VP of Fan & Brand Development, Chicago Bears Football Club
  • Fernando Herrera, Vice President of Imaginarium & Marketing, Sun-Maid Growers of California
  • Penny Wise, President and Managing Director and USAC Brand Leader, 3M Canada +
  • And more.

About the Conference

August 10-12, 2021 | In-Person and Virtual

The third in a year-long series covering the most important brand activation disciplines, the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, highlighted brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies to drive growth. Creativity and innovation were front and center, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.


Relive the conversation at #ANAactivate

Hosts and Speakers

Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Sr. Director, ESPN Sports Marketing

David Saalfrank
Eventive Marketing

Amy Spiridakis
VP, Marketing

Kamau Akabueze

Head of Creative

Engine Shop

Brad Alperin

SVP, Integrated Strategy Lead


Fernando Arriola

VP of Fan & Brand Development

Chicago Bears Football Club

Carisa Barreca

Facilitator and Actor

Second City

Laura Brewick

Senior Vice President, Serta Brand Marketing

Serta Simmons Bedding

Jen Burkey

Lead Creative Strategist


Carol Cone

Founder and CEO


Sarah Cucchiara

Senior Vice President of Channel Marketing


Karla Evans-Davis

Vice President, Integrated Marketing & Media

Ulta Beauty

James Gregson

Creative Director, Americas

The LEGO Group

Adam Grow

Chief Operating Officer

KORE Software

Jami Guthrie

Vice President, Consumer Insights


Fernando Herrera

CPG Marketing Executive

Aaron Horowitz

Co-Founder & Chief Executive Officer


Butch Jerinic

Lead Facilitator

Second City

Sayjal Joshi

Facilitator and Actor

Second City

Mike Kaufman

Senior Vice President, Brand & Media


Bob Liodice

Chief Executive Officer


Darick Maasen

Associate Creative Director

Blue Chip

Borja Manso Salinas

Vice President, Marketing, Heineken Brand

Heineken USA

Stacy Martinet

Vice President, Marketing Strategy and Communications


Ericka Podesta McCoy

Chief Marketing Officer


Garrett McGuire

Director of Retail Marketing


Andrew McKechnie

CCO, In-House Agency Builder

Formerly Verizon, Apple

Sarah O'Grady

Vice President, Brand Marketing

Valassis, A Vericast Business

Robert Pasin

Chief Wagon Officer

Radio Flyer

E. J. Schultz

News Editor

Ad Age

Jon Sullivan

Director, Corporate Communications


Scott Tilton

Co-Founder & CEO


Tania Wendt

SVP, Engagement & Strategy

The Marketing Store

Penny Wise

President and Managing Director and USAC Brand Leader

3M Canada +

Related Resources

Brand Activation Toolkit

Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit, which brings together key tools and templates from across the brand activation disciplines.

ANA Brand Activation Practice

Explore the wealth of ANA content to help you stay ahead of the latest trends in brand activation.


Check out the winners of this year's REGGIE Awards and get your campaigns ready for next year.

Brand Activations That Drive Results

This workshop focuses on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. You'll learn the core principles of each discipline and best practices for implementing an activation plan in your business.

Conference Sponsors

Presenting Sponsor
Conference Sponsors

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors