About  |  Safety  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

About the Conference

August 10-12, 2021 | In-Person and Virtual

The third in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the 2021 ANA Brand Activation & Creativity Conference presented by TikTok will highlight brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies to drive growth. Creativity and innovation will be front and center, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation at your company.


Join the conversation at #ANAActivate

Register Now   Buy an Unlimited Virtual Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Your In-Person Venue

Chicago Marriott Downtown Magnificent Mile

540 Michigan Ave., Chicago, IL 60611

For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.

The ANA has negotiated a special room rate of $229 per night. In order to use the ANA rate, you must be registered to attend the conference.

To reserve your hotel room now, please click here. The cut-off date to obtain the ANA rate is Monday, July 26, 2021, after which prevailing rates apply.

Please review our safety protocols for more information on how we've committed to making the in-person experience safe and valuable for all attendees.

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


3 Reasons to Attend


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Hosts and Speakers

Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Sr. Director, ESPN Sports Marketing

David Saalfrank
Eventive Marketing

Amy Spiridakis
VP, Marketing

Kamau Akabueze

Head of Creative

Engine Shop

Brad Alperin

SVP, Integrated Strategy Lead


Fernando Arriola

VP of Fan & Brand Development

Chicago Bears Football Club

Laura Brewick

Senior Vice President, Serta Brand Marketing

Serta Simmons Bedding

Jen Burkey

Lead Creative Strategist


Carol Cone

Founder and CEO


Sarah Cucchiara

Senior Vice President of Channel Marketing


Karla Evans-Davis

Vice President, Brand Marketing

ULTA Beauty

James Gregson

Creative Director, Digital

The LEGO Group

Adam Grow

Chief Operating Officer

KORE Software

Jami Guthrie

Vice President, Consumer Insights


Tariq Hassan

Chief Marketing Officer


Fernando Herrera

Vice President of Imaginarium & Marketing

Sun-Maid Growers of California

Aaron Horowitz

Co-Founder & Chief Executive Officer


Mike Kaufman

Senior Vice President, Brand Activation


Bob Liodice

Chief Executive Officer


Darick Maasen

Associate Creative Director

Blue Chip

Borja Manso Salinas

Vice President, Marketing, Heineken Brand

Heineken USA

Stacy Martinet

Vice President, Marketing Strategy and Communications


Ericka Podesta McCoy

Chief Marketing Officer


Garrett McGuire

Director of Retail Marketing


Andrew Mckechnie

SVP, Chief Creative Officer


Sarah O'Grady

Vice President, Brand Marketing

Valassis, A Vericast Business

Robert Pasin

Chief Wagon Officer

Radio Flyer

E. J. Schultz

News Editor

Ad Age

Jon Sullivan

Director, Corporate Communications


Scott Tilton

Co-Founder & CEO


Anneliese Toft

Director and Facilitator

Second City

Tania Wendt

SVP, Engagement & Strategy

The Marketing Store

Penny Wise

President and Managing Director and USAC Brand Leader

3M Canada +

Conference Sponsors

Presenting Sponsor
Conference Sponsors

About  |  Safety  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register