2021 ANA Data & Analytics Conference: A Virtual Experience

Thank You

Thank you to everyone who attended the 2021 ANA Data & Analytics Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

The 2021 ANA Data & Analytics Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

Josh Blacksmith, Senior Director of Global Consumer Relationships and Engagement, Kimberly-Clark
Dennis Buchheim, CEO, IAB Tech Lab
Michelle Froah, SVP of Global Marketing Strategy and Sciences, MetLife
And more.

The data and analytics industry continues to evolve as brands and solution providers strive to find ways to get the most value out of increasingly enormous volumes of data.

At the 2021 ANA Data & Analytics Conference, leading marketers, data providers, and industry experts showcased how they have used data and analytics to increase personalization, build brand loyalty, deliver a better overall customer experience, and drive overall brand growth. This two-day event offered content for data-inspired marketers and every member of your data and analytics team, as well as agencies, consumer experience leaders, brand strategists, and data industry service providers.

Relive the conversation at #ANAdata

“I've sung the conference's praises to my coworkers and anyone else who will listen. Exceptional speakers and companies. Solid agenda.

"Great job!”

- 2020 ANA Masters of Data and Technology attendee

Josh Blacksmith

Senior Director, Global Consumer Relationships and Engagement

Kimberly-Clark

Dennis Buchheim

VP, BPM Science, Ecosystem, Enablement

Bill Clifford

Senior Vice President, Global Loyalty Sales

Mastercard

Michael Cohen

Chief Data and Technology Officer

Marketing Evolution

John Copeland

Vice President, Digital Strategy Group

Adobe

Brian DeCicco

Executive Director, Customer Strategy

Mindshare

Keri Degroote

SVP, Sales Research & Analytics

Pandora

Bob Dixon

Director of Technology Innovation

United States Postal Service

Jonathan Francis

Chief Analytics Officer

Starbucks Corporation

Michelle Froah

SVP Global Marketing Strategy & Sciences

MetLife

Brett House

Global Vice President, Marketing Solutions

TransUnion

Stuart Ingis

Partner and Chairman

Venable LLP

Mark Kaline

Senior Vice President, Data & Analytics

ANA

Ali Kefeli

Senior Director of Data Science and Advanced Analytics Strategy

Kimberly-Clark

Scott Kozub

Head of Audience Product

Oracle Advertising

Ericka Podesta McCoy

Chief Marketing Officer

Resonate

Dana McGraw

SVP Audience Modeling & Data Science

Disney Advertising

Patrick McGraw

Director of Analytics North America

Colgate-Palmolive

Scot Richardson

Director, Data Science Strategy & Visualization

Kinesso

Dave Rodrigues

VP Marketing Sciences

MetLife

Jordi Sangil

AVP Performance Analytics

MetLife

Bill Tucker

Group Executive Vice President

ANA

Seth Weisel

Senior Director

Analytic Partners

ANA 2020 MarTech Glossary

The ANA's Data and Technology Practice has curated a collection of marketing data and technology terminology citing published definitions from industry leading data, martech, and adtech companies and trade organizations initiatives.

CCPA Guidance

In response to the CCPA, the ANA has taken several important steps to help members navigate and interpret the law's requirements and develop strategies to help facilitate compliance. This document provides a set of nonbinding principles and best practices to assist ANA members and the industry in meeting the requirements of the CCPA.

ANA International ECHO Awards

Celebrating exceptional data-inspired strategy, creative, and results for more than 90 years, the ANA International ECHO Awards are one of the most coveted awards in marketing. Register for the ANA International ECHO Awards Virtual Gala Presented by USPS on April 15 to see who demonstrated ECHO-worthy work.