About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

Thank You

Thank you to everyone who attended the 2021 ANA Media Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Brand Masters: Inspirational Branding Conference this August 2-4!

The 2021 ANA Media Conference In Two Minutes

Relive the best of the 2021 ANA Media Conference in this brief overview.

Highlighted speakers include:

  • Charles Chappell, VP of Media, The Hershey Company
  • Frank Crowson, CMO, Best Buy
  • Richard Guest, VP of Marcomm, BK U.S.
  • Meghan Haslemann, VP, Customer Marketing, AutoNation
  • Shenan Reed, VP, Head of Media, L'Oréal
  • And more.


About the Conference

June 16-18, 2021 | In-Person and Virtual

MEDIA. Media is a key priority of the ANA Growth Agenda to drive business through marketing. Media is the most significant marketing spend for most companies. But it's not simple anymore. Media is fragmented, complicated, and complex – and becoming more so every day. Marketers are navigating a variety of issues, new challenges and opportunities – programmatic, data, CTV, brand safety, measurement, ad fraud, transparency, performance marketing, walled gardens, consumer privacy, media auditing, influencers, viewability, retailers as media channels, the sunsetting of cookies, and more! It's all a bit dizzying. The ANA Media Conference provides the forum to discuss the industry's most important and pressing media issues to help marketers drive business growth.

Since its introduction in 2013, the ANA Media Conference has grown to be one of the industry's most important events. It's the conference where the industry-shaking transparency story first broke in 2015 and one of the industry's first in-person events of the year... on one of the most important topics. MEDIA.

 

Relive the conversation at #ANAmedia

 

“With all the changes in media, I think this was a great way to learn about best practices and new solutions and benchmark your organization."

- 2020 ANA Media Conference attendee

Hosts and Speakers

 

Co-Chair:
Bill Duggan
Group EVP
ANA

Co-Chair:
Mark Stewart
SVP, Media
ANA

 
Matt Bailey

M. Ed, Lead Trainer & Founder

SiteLogic

Tricia Betron

Senior Vice President

Disney Advertising Sales

Corinne Casagrande

SVP, Strategy

Broadbeam Media (Active International’s Analytics & Data Arm)

Charles Chappell

Vice President of Media

The Hershey Company

Frank Crowson

Chief Marketing Officer

Best Buy

Mary Czarnecki

Founder & Principal Consultant

MAC Marketing Partners

Stacie Danzis

Vice President, Digital Media

A+E Networks

Bill Duggan

Group Executive Vice President

ANA

David Ernst

Vice President of Advertising Insights

A+E Networks

Kate Fedishen

Director of Brand and Category Marketing

DICK’S Sporting Goods

Allison Glock

Executive Producer, Fifty-50 Project

ESPN

Richard Guest

VP of Marcomm

BK U.S.

Meghan Haslemann

Vice President, Customer Marketing

AutoNation

George Ivie

CEO and Executive Chairman

Media Ratings Council (MRC)

Benjamin Jankowski

Co-Chair - Media Leadership Growth Council and SVP of Global Media

MasterCard

Cathy Lauro

Shopper Marketing Manager

Unilever

Cara Lewis

EVP, Head of U.S. Investment

dentsu

Bob Liodice

Chief Executive Officer

ANA

Leah Marshall

Director, Influencer Marketing

ANA

Jorge Oliveira

Director, Media & Social Channels

BK U.S.

Greg Paull

Principal & Founder

R3:JLB

Marc S. Pritchard

Chief Brand Officer

The Procter & Gamble Company

Paolo Provinciali

Head of U.S. Media

Anheuser-Busch

Geoff Ramsey

Chief Evangelist at Insider Intelligence and co-founder of eMarketer

Shenan Reed

SVP, Head of Media

L'Oréal

Alex Sapoznikov

EVP, Analytics and Data Strategy

Broadbeam Media (Active International’s Analytics & Data Arm)

Michael Schoen

General Manager and Senior Vice President, Marketing Solutions

Neustar

Michael Schuh

Vice President, Product Strategy & Innovation

Kroger Precision Marketing at 84.51

Ivan Stamenov

VP, Marketing Operations and Technology

Cancer Treatment Centers of America

Mark Stewart

Senior Vice President, Media

ANA

David Strome

Client Development Director

MediaSense

Marcela Tabares

Senior Vice President, Strategic Insights

A+E Networks

Douglas Wood

Senior Counsel, Reed Smith LLP

General Counsel to ANA

Related Resources

Media KPIs That Matter

The recently established ANA Media Leadership Growth Council fielded a survey about media KPIs in early 2021 and discovered that the most important KPIs are generally not the most used KPIs. This report offers exclusive survey results illustrating the industry's opportunity to increase the use of outcome and measurement quality KPIs as media investments are increasingly held accountable for driving results.

List of Certified Diverse Suppliers

This recently updated list of certified diverse suppliers for marketing and advertising helps you use women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

ANA's Media Leadership Committee

Join your fellow media leaders in a forum for education, networking, discussion, and growth. The Media Leadership Committee takes a holistic, channel-neutral approach to media, driving industry thought leadership, sharing best practices and expertise, and facilitating discussion and topics to inform better decision making.

Conference Sponsors

Presenting Sponsor
 
 
Conference Sponsors
 

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

 

“Lots of good, relevant information. It was great to hear perspectives from across the industry to understand the work our community is doing, both successes and shortfalls, and see where there is room to grow."

- 2020 ANA Media Conference attendee