Thank you to everyone who attended the 2021 ANA Media Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2022 ANA Media Conference next March 2-4 at the JW Marriott Orlando, Grande Lakes!

Relive the best of the 2021 ANA Media Conference in this brief overview.

Highlighted speakers include:

• Charles Chappell, VP of Media, The Hershey Company
• Frank Crowson, CMO, Best Buy
• Richard Guest, VP of Marcomm, BK U.S.
• Meghan Haslemann, VP, Customer Marketing, AutoNation
• Shenan Reed, VP, Head of Media, L'Oréal
• And more.

MEDIA. Media is a key priority of the ANA Growth Agenda to drive business through marketing. Media is the most significant marketing spend for most companies. But it's not simple anymore. Media is fragmented, complicated, and complex – and becoming more so every day. Marketers are navigating a variety of issues, new challenges and opportunities – programmatic, data, CTV, brand safety, measurement, ad fraud, transparency, performance marketing, walled gardens, consumer privacy, media auditing, influencers, viewability, retailers as media channels, the sunsetting of cookies, and more! It's all a bit dizzying. The ANA Media Conference provides the forum to discuss the industry's most important and pressing media issues to help marketers drive business growth.

Since its introduction in 2013, the ANA Media Conference has grown to be one of the industry's most important events. It's the conference where the industry-shaking transparency story first broke in 2015 and one of the industry's first in-person events of the year... on one of the most important topics. MEDIA.

Relive the conversation at #ANAmedia

The recently established ANA Media Leadership Growth Council fielded a survey about media KPIs in early 2021 and discovered that the most important KPIs are generally not the most used KPIs. This report offers exclusive survey results illustrating the industry's opportunity to increase the use of outcome and measurement quality KPIs as media investments are increasingly held accountable for driving results.

This recently updated list of certified diverse suppliers for marketing and advertising helps you use women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

Join your fellow media leaders in a forum for education, networking, discussion, and growth. The Media Leadership Committee takes a holistic, channel-neutral approach to media, driving industry thought leadership, sharing best practices and expertise, and facilitating discussion and topics to inform better decision making.