Tuesday, September 9, 2014
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8:15am
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Breakfast
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9:00am
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General Session
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TOYOTA LEVERAGES ATHLETES AND CELEBRITY TALENT
In this session, Toyota will share best practices for enhancing their brand’s affinity through strategic partnerships. Discover how Toyota activates around their sponsored athletes and hear examples of industry models.
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Jim Baudino
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Engagement Marketing Manager
Toyota Motor Sales U.S.A., Inc.
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T-MOBILE’S SPONSORSHIP OF MAJOR LEAGUE BASEBALL IS A “GAME CHANGER”
In this session attendees will hear the strategy behind T-Mobile’s role as an Official Sponsor of Major League Baseball. You’ll discover how and why T-Mobile is targeting the MLB fan, and how the sponsorship supports the brand’s overall marketing initiatives.
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Meredith Starkey
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Director, Sponsorship and Events
T-Mobile
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SPONSORSHIP ACTIVATION HELPS DRIVE BLOODSOURCE’S MISSION TO SAVE LIVES
BloodSource, a non-profit blood bank with locations throughout Central and Northern California, educates the public about the need to donate blood through sponsorship programs. Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation.
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Katherine Elorduy
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Director of Marketing and Communications
BloodSource
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12:00pm
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Lunch
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1:00pm
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General Session Cont.
BUILDING THE VISA BRAND THROUGH GLOBAL EVENTS & SPONSORSHIPS
Visa, a sponsor of the two greatest sporting events on Earth, the FIFA World Cup and the Olympics, will share how a global company successfully uses sports marketing to build its brand. Visa will share their overall approach to sponsorship along with key learnings during preparation for this year’s Winter Olympic Games in Sochi, Russia and the FIFA World Cup in Brazil.
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Ricardo Fort
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Senior Vice President, Global Sponsorship Marketing
Visa Inc.
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WRESTLEMANIA: INSIDE A POP CULTURE PHENOMENON
This session will take you inside one of the world’s greatest marketing extravaganzas. Hear from Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, on how her company utilizes all of their assets from television, digital, social, mobile and more to promote one of the greatest experiences in entertainment. Discover how this one-day event has turned into a week-long spectacle and the ways that WWE raises the bar each year to engage fans and continue to break records.
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Stephanie McMahon
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Chief Brand Officer
WWE
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2:45pm
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Conference Adjournment
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