Digital Marketing at Retail @ General Growth Properties (Members Only Conference)

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Technology, design, customer experience, mobility, and digital advertising from pre-purchase to in-store transaction are dramatically changing. Digital marketing creates real-time excitement, interest, and motivation to explore and purchase. The evolution of mobile technologies and services facilitate this experience and narrow the gap between interest and purchase. Consumers expect a personalized shopping experience and in order to stay competitive, retailers are relying on the power of technology and digital marketing more and more each day to accelerate purchases. Products and services like crowd-sourced couponing, QR codes, and integrated platforms for inventory management, listings, payment, and advertising, are some of the many ways in which retailers are using digital marketing to stay ahead of the curve.

Learn how top marketers have successfully integrated digital platforms and marketing at retail and how to complement these evolving channels with traditional marketing and media strategies. Join us for a great day at Dave & Buster's hosted by General Growth Properties. This event is free to ANA members and limited to ANA members and invited guests.

Agenda

8:15am	Breakfast
9:00am	General Session GENERAL GROWTH PROPERTIES LEVERAGES DIGITAL THROUGHOUT PATH TO PURCHASE The evolution of paid, earned, owned and shared media are rapidly changing the way retailers and brands are reaching their shoppers in engaging and relevant ways. Whether accessing information from a mobile device or receiving messages in other non-traditional mediums, we can be sure of one thing - advertising and promotion is changing at a dizzying pace. Learn how General Growth Properties, one of the largest shopping center real estate management companies in the world, has discovered breakthrough ways to disrupt and engage consumers throughout their path to purchase. From the Path to Purchase Institute, you will learn how this new model of "tradigital" media is playing out on a number of stages in a rapidly changing environment. Jennifer Piggott Director, National Sales General Growth Properties Steve Frenda Managing Director, Strategy and Development The Path to Purchase Institute ________________________________________ IMPORTANCE OF DIGITAL IN AN OMNI-CHANNELSHOPPER MARKETING WORLD J&J Vision Care, along with TBWA Group - Integer, will share how they are approaching the use of digital marketing in the shopping experience to assist consumers in making purchase decisions that are grounded in relevance, preference, and customer needs. Breana Roides Associate Product Director Vistakon, Johnson & Johnson Vision Care Inc. Ben Kennedy Group Director, Mobile TBWA Group - Integer _________________________________________ WALMART SMART NETWORK IN-STORE ADVERTISING Walmart, along with Studio Squared, a unit of The Martin Agency, will share a case study on The Walmart Smart Network. The Walmart Smart Network is an effective in-store digital medium that influences shopping experiences throughout the store by providing relevant information in-store. James W. Cordero Senior Marketing Director, Corporate Marketing Walmart Brad Armstrong Partner, EVP, Group Managing Director The Martin Agency & Studio Squared ________________________________________
12:00pm	Lunch
1:00pm	General Session cont. SPRINT-NEXTEL CORPORATION: INTEGRATING RETAIL AND TELECOMMUNICATIONS FOR MOBILE SHOPPING The retail and telecommunications industries have converged to enable mobile shopping. Sprint -Nextel Corporation will share best practices on engaging the mobile shopper and owning the wireless relationship, provide insights behind their program featuring iWireless and Kroger, and share a glimpse into what types of technology and mobile trends will impact retail businesses in 2012 and beyond. Wayne Willis Marketing Manager, Retail Wholesale Services Sprint-Nextel Corporation ________________________________________ CREST CADILLAC TAKES MALL ADVERTISING FOR A TEST DRIVE Crest Cadillac will discuss their current partnership with Stonebriar Centre highlighting how the sponsorship of mall amenities and vehicle displays reaches their target demographic on the “Path to Purchase.” Crest is one of the leading automotive dealerships in the Metroplex, unparalleled in innovative ideas and known for their customer service. Crest Cadillac will be giving away five $100 mall gift cards and lots of Cadillac goodies, maybe even a few EXTRA surprises! Mike Brosin Managing Partner Crest Auto Group Steve Lee Marketing Director Crest Auto Group ________________________________________
3:00pm	Adjournment