HOW COLUMBIA RECORDS IS MOVING ITS INNOVATION AGENDA FORWARD
Columbia Records has started an internal creative labs group to explore new business models for the label. This includes evaluating start-up investment opportunities, forging innovative digital partnership deals, and leveraging marketing data to drive better decision making. This talk will explore how Columbia Records has moved it innovation agenda forward and the kinds of entrepreneurial activities they are pursuing.
CREATIVITY AS THE CURRENCY OF INNOVATION
Learn what a chef, architect, and head of a company that believes in effective communication through improvisation can teach us all about innovation. Fast Company looks for innovation and inspiration in everything, from product design to marketing, from sustainability to entertainment. They have written extensively about innovation, including a feature on the World's 50 Most Innovative Companies in March and the 100 Most Creative People In Business in June. In this session a Fast Company editor will lead a discussion on creativity as the currency of innovation as seen through the eyes of an eclectic panel of innovators.
Inventor, Activisit, Chef
Carol Ross Barney
Founder and Principal
Ross Barney Architects
Second City Communications
THE BATTLE FOR THE TELEVISION: SPOILER ALERT – CONSUMERS ARE THE WINNERS
Connected TVs, second screen, IPTV, connected game consoles, etc. are driving TV innovation at unprecedented levels, creating competition for TV subscriber dollars once earmarked for the local cable monopoly. While a bevy of startups and the entrenched TV service providers duke it out to win the living room, the clear winner here is the consumer, and the savvy marketers observing shifts in behavior and leveraging rapid advances in TV technology to get an edge. BrightLine will share a glimpse of the evolved television space and how blue chip brands are already harnessing technology to drive measurable differences in sales, awareness, lead generation, and more.
Chief Experience Designer, Co-Founder
DRIVING INNOVATION AT KRAFT (& 70 NEW PRODUCTS!)
The leader of the Innovation Center of Excellence for Kraft will share the story of the company’s recent major upsurge in innovation performance. He will discuss how Kraft's leadership made innovation a strategic priority and the story behind how the company has recently risen to top-tier level of innovation performance in the CPG industry – capped off by the launch of over 70 new products in early 2012. He will also share lessons learned from the journey and some general thoughts on innovation from spending over 18 years in marketing innovation roles.
Vice President – Innovation