ANA/BAA Negotiating Social Media and Branded Entertainment Deals @ American Express (Members Only Conference)

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The Business of Marketing Law 2016, BAA's Members' Only conference, will focus on the transactional legal skills and knowledge of the law necessary to effectively draft, negotiate, execute, and fulfill complex legal arrangements in the marketing and advertising law space, with a focus on Entertainment and Social Media deals.

Legal professionals will lead sessions on agreements for brands financing tv/films; relating to product placement content; sponsored and native advertising; for influence marketers, bloggers and celebrities; for branded entertainment as value added to media deals; and for campaigns utilizing event marketing and social media. CLE credits applied for presentations below.

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Agenda

TIME EVENT DETAILS LOCATION
Tuesday, June 14, 2016
8:15am Breakfast

9:00am General Session

AGREEMENTS FOR BRANDS FINANCING TV PROGRAMS OR FILMS

Victoria Cook
Partner Frankfurt Kurnit Klein & Selz, P.C.
Andrew Rossi
Film Director Film Director of Page One, Ivory Tower and The First Monday in May

AGREEMENTS RELATING TO PRODUCT PLACEMENT, SPONSORED CONTENT AND NATIVE ADVERTISING

Robert Driscoll
Partner Davis Wright Tremaine LLP
Lindsay Orosz
VP, Counsel for the Americas WPP Group USA
10:50am Networking Coffee Break

11:10am General Session Cont.

INFLUENCE MARKETERS, BLOGGERS AND CELEBRITY AGREEMENTS

Linda Goldstein
Partner Manatt, Phelps & Phillips LLP

KEYNOTE - AMERICAN EXPRESS

Jeannie Chu
Vice President, Global Advertising American Express
12:50pm Luncheon

1:50pm General Session Cont.

BRANDED ENTERTAINMENT AS VALUE ADDED TO MEDIA AGENCY DEALS

Richard Eisert
Partner Davis & Gilbert LLP
Kieley Taylor
Partner, Head of Paid Social GroupM

AGREEMENTS FOR CAMPAIGNS DEPLOYING EVENT MARKETING AND SOCIAL MEDIA

Po Yi
Partner Venable LLP
Karen Lorenzo
General Counsel Tribeca Enterprises
4:00pm Conference Adjournment