Innovative Collaborations: Partnering for Greater Change, Presented by dentsu

2020 was a turning point for many brands as health and social crises forced us to reevaluate our positions and how to respond to these issues. Many chose to put their purpose to work and use their influence for good. Some sought a collaborative way to engage with like-minded brands and industry stakeholders to drive bigger results and even greater good for the communities they serve and the world we live in.

Join us for this virtual event, presented by dentsu, to learn how and why these brands forged strategic partnerships in-line with their purpose and goals, and came together as an industry to innovate and create new models to champion meaningful progress. You’ll hear inspiring case studies, get tips and best practices, and walk away with an understanding of why this is good for brands.

when

Start: Wednesday, November 3, 2021 at 11:00am

End: Wednesday, November 3, 2021 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 3, 2021
11:00am
- 11:05am

WELCOME REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA
11:05am
- 11:40am

GAMING FOR GOOD: COLLABORATE FOR A FAIRER GAME

Gaming has moved away from individual play to spectator involvement. Its explosive growth in popularity emanated from its inherent potential as a platform for social interaction and self-expression. According to Activision Blizzard, 40% of those who returned to gaming in 2020 indicated social connections as the motivation for playing games.

With the evolution from consoles and cartridges towards a Gaming-as-a-Service model, the gaming experience is now truly the actualization of an ecosystem where leaps forward in innovation and progress are dependent on partnerships, between companies and across the community. As brands take notice and start investing in gaming integrations, how can they go beyond exposure and interruption tactics, and instead forge partnership strategies that enrich the ecosystem? How can they connect with the culture authentically and become unifying agents that support the communities being built across gaming, foster a culture of inclusivity and promote accessibility for all? In this session, dentsu brings together leading voices across creators, brands, and tech platforms to share our collective vision and tangible steps brands can take to create prosperity and equity in gaming and our industry at large.

Sarah Stringer
EVP, Head of US Media Partnerships dentsu
Stephanie Quan
Program Activation Lead for the Americas Twitch
11:40am
- 12:15pm

SESSION 2: TBA

Lisa Gualtieri Alford
Account Manager, Strategic Relationships Canon USA
12:15pm
- 12:50pm

HOW THE AMERICAN HEART ASSOCIATION CONNECTS AND EMPOWERS THE HISPANIC COMMUNITY WITH "STAY FUERTE FOR ALL"

As a champion for health equity, the American Heart Association, the leading global voluntary health organization dedicated to fighting heart disease and stroke for all, has launched a new public awareness campaign to uplift, empower, and inform the Hispanic community in-language and in-culture about the importance of getting the COVID-19 vaccine. The lack of accurate Spanish-language resources about COVID-19 vaccinations has contributed to a prevalence of misinformation, adversely impacting communities of color at a greater rate. The campaign is evolving as a permanent part of the Association’s continuing efforts to both equip and inspire community change agents to support efforts to reduce health disparities within the Latino community and help overcome barriers to some of the challenges they face.

In this session, Gina Esparza, National VP of Communications Planning and Health Equity Communications, shares what “Stay Fuerte for All” means for the purpose-driven brand after launching during Hispanic Heritage Month and moving forward.

Gina Esparza
National VP, Communications Planning American Heart Association
12:50pm
- 1:25pm

SESSION 4: TBA

1:25pm
- 2:00pm

SESSION 5: TBA

2:00pm
- 2:05pm

CLOSING REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.