Innovative Collaborations: Partnering for Greater Change, Presented by dentsu

This event is over.

2020 was a turning point for many brands as health and social crises forced us to reevaluate our positions and how to respond to these issues. Many chose to put their purpose to work and use their influence for good. Some sought a collaborative way to engage with like-minded brands and industry stakeholders to drive bigger results and even greater good for the communities they serve and the world we live in.

Join us for this virtual event, presented by dentsu, to learn how and why these brands forged strategic partnerships in-line with their purpose and goals, and came together as an industry to innovate and create new models to champion meaningful progress. You’ll hear inspiring case studies, get tips and best practices, and walk away with an understanding of why this is good for brands.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 3, 2021
11:00am
- 11:03am

WELCOME REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA
11:03am
- 11:38am

GAMING FOR GOOD: COLLABORATE FOR A FAIRER GAME

Gaming has moved away from individual play to spectator involvement. Its explosive growth in popularity emanated from its inherent potential as a platform for social interaction and self-expression. According to Activision Blizzard, 40% of those who returned to gaming in 2020 indicated social connections as the motivation for playing games.

With the evolution from consoles and cartridges towards a Gaming-as-a-Service model, the gaming experience is now truly the actualization of an ecosystem where leaps forward in innovation and progress are dependent on partnerships, between companies and across the community. As brands take notice and start investing in gaming integrations, how can they go beyond exposure and interruption tactics, and instead forge partnership strategies that enrich the ecosystem? How can they connect with the culture authentically and become unifying agents that support the communities being built across gaming, foster a culture of inclusivity and promote accessibility for all? In this session, dentsu brings together leading voices across creators, brands, and tech platforms to share our collective vision and tangible steps brands can take to create prosperity and equity in gaming and our industry at large.

Sarah Stringer
EVP, Head of US Media Partnerships dentsu
Stephanie Quan
Program Activation Lead for the Americas Twitch
11:38am
- 12:02pm

HOW INNOVATIVE TECHNOLOGY AND AUTHENTIC CORPORATE BRANDING CAN EMPOWER ENVIRONMENTAL CHANGE

Gen Z is arguably the most passionate when it comes to fighting against climate change. Numerous surveys show protecting our oceans and creating a sustainable future remains the top concern for Gen Z consumers, and some even go as far as stating they would be willing to spend more money on sustainable products, especially from brands with a strong voice in the conversation. As more consumers prepare to take action to drive change, they will look to larger brands to emphasize their voices. It pays for corporations to listen, and take a strong and authentic stance on sustainability.

Canon is an example of one of those brands that are truly walking their talk, actively striving to follow the Buddhist philosophy of “kyosei,” a concept that advocates harmony between people and the environment. When the team at Canon learned that the University of Miami was spearheading a coral reef restoration project in Key Biscayne, FL, it offered to lend its cutting-edge imaging equipment to students and researchers to document the project on TikTok while also supporting an ongoing fellowship program.

In this session, Lisa Gualtieri Alford, Account Manager for Strategic Relationships at Canon U.S.A., Inc. talks about how Canon tapped the creator community to spread awareness of these conservation efforts and inspire younger generations to take direct action in the fight against climate change.

Lisa Gualtieri Alford
Account Manager, Strategic Relationships Canon USA
12:02pm
- 12:32pm

HOW THE AMERICAN HEART ASSOCIATION CONNECTS AND EMPOWERS THE HISPANIC COMMUNITY WITH "STAY FUERTE FOR ALL"

As a champion for health equity, the American Heart Association, the leading global voluntary health organization dedicated to fighting heart disease and stroke for all, has launched a new public awareness campaign to uplift, empower, and inform the Hispanic community in-language and in-culture about the importance of getting the COVID-19 vaccine. The lack of accurate Spanish-language resources about COVID-19 vaccinations has contributed to a prevalence of misinformation, adversely impacting communities of color at a greater rate. The campaign is evolving as a permanent part of the Association’s continuing efforts to both equip and inspire community change agents to support efforts to reduce health disparities within the Latino community and help overcome barriers to some of the challenges they face.

In this session, Gina Esparza, National VP of Communications Planning and Health Equity Communications, shares what “Stay Fuerte for All” means for the purpose-driven brand after launching during Hispanic Heritage Month and moving forward.

Gina Esparza
National VP, Communications Planning American Heart Association
View Event Recap and Related Materials
12:32pm
- 12:58pm

AAPI MARKETING LEADERSHIP: AN “INDUSTRY ERG”

The onset of the pandemic resulted in much hate being channeled toward the AAPI community. A group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate. What formed was a professional community – an industry ERG - that had never existed before. Today, with more than 200 AAPI marketers in this network, we share our mission and vision of how we advance and accelerate visibility for the AAPI community through the power of marketing.

Elliot Lum
EVP, Community and Growth ANA
View Video and Presentation
12:58pm
- 1:00pm

CLOSING REMARKS

Pamela Gross
Senior Manager, Committees & Conferences ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.