Abbott presents How Purposeful Brands Affect Society, hosted by Alabama State University

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Marcia Soling

AEF

THE FUTURE STARTS WITH HEALTH: HOW ABBOTT IS CREATING THE FUTURE OF HEALTH BY DELIVERING ON ITS PURPOSE

Today stakeholders expect more. They expect companies to live up to their promises in their actions and words. The pandemic not only revealed the fragilities of health but the inequities in care. Abbott's purpose is to help people live their best possible lives through good health. We believe we can have the greatest impact on society by advancing life-changing technologies that reach more people in more places and put the power of health in their hands.

Vivek Mohan

Divisional Vice President, Corporate Global Marketing Abbott

LEVERAGING TIME OF CRISIS TO DRIVE CORPORATE CHANGE

Many corporations have made positive contributions to societal issues across the years, largely through philanthropic efforts, volunteering, and employee giving. With 2020’s summer of racial reckoning, some firms took bold steps to expand beyond that, making bold public commitments toward driving greater diversity, equity, and inclusion within their organizations. Nikki will discuss how companies like Citi have worked to integrate societal impacts into their core businesses. And she’ll give insight into how she has leveraged times of crisis to justify even broader change across the firm.

Nikki Darden

Head of Internal Brand & Global Integration Citi

EQUITY IGNITED, A NEW SOCIAL RESPONSIBILITY

The world has awakened to the inequities that underpin the everyday lives of underrepresented small business owners, entrepreneurs, diverse creators, and consumers. Even as we regain our footing and economically recover from two years of a global pandemic, we face even more challenges.  One thing is clear: the time for brands to stand for equity is long overdue. 

Crystal Worthem

Global Director, Audience Marketing Meta

CITIZEN VERIZON. OUR PLAN FOR ECONOMIC, ENVIRONMENT AND SOCIAL ADVANCEMENT.

At Verizon, we are committed to moving the world forward - for all. We're on a mission to help solve some of the biggest challenges that face the world today. This presentation will focus on how Verizon is leveraging our technology, innovation and people to help individuals and communities thrive in a digital world.

Deirdre G. Robinson

Senior Director of Marketing Verizon

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