Abbot presents How Purposeful Brands Affect Society, hosted by Alabama State University

Join Abbott and the ANA Educational Foundation (AEF) as they present How Purposeful Brands Affect Society hosted by Alabama State University on Thursday, October 6, 2022 as we hear from top minds in purposeful marketing. Learn how marketers embrace the opportunity to drive a positive message and how the pandemic and social justice movements have changed the way they approach marketing now and in the future. Speakers with a focus on integrated marketing communications will discuss the latest challenges and opportunities in aligning a company’s brand purpose with strategic initiatives and how that data drives their business growth.

The conference welcomes professional marketers as well as members of the Alabama State University community to hear best practices and gain actionable insights at this live virtual event.


Start: Thursday, October 6, 2022 at 12:00pm

End: Thursday, October 6, 2022 at 2:30pm


Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.