All MKC Content
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Diversity at the Intersection of Marketing and DEI
Conference Session Videos October 25, 2021This panel discussed how the intersection of Marketing and DEI is being leveraged in topics including diversity in corporate ranks, multicultural budgets, investments in minority owned/targeted media outlets, the embedding of culture in the creative process, and more.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Conference Highlights October 25, 2021PepsiCo engages with multicultural audiences by giving them platforms for their authentic voices.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Event Recaps October 25, 2021Frito-Lay detailed some of the efforts that it and its parent company, PepsiCo, have been making to support equality for minority and marginalized communities.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Conference Highlights October 25, 2021Jack Daniel’s connected with the LGBTQ+ community by celebrating its diversity in alignment with technology.
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Conference Session Videos October 25, 2021In this video, Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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Going Beyond the Rainbow: Jack Daniel’s Family of Brands and the LGBTQ+ Consumer
Event Recaps October 25, 2021Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”
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How TikTok Subcultures Are Redefining Community and Influence
Conference Session Videos October 25, 2021In this video, learn how TikTok presents a unique opportunity for brands to form deeper connections with audiences based on more thoughtful signals — from how they identify to what drives their daily lives.
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How to Create a Marketing Playbook
Knowledge Partners October 25, 2021Learn the ins and outs of how to create a marketing playbook.
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How Will Brands Remain Committed to Inclusive Marketing?
Conference Highlights October 25, 2021While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.
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How Will Brands Remain Committed to Inclusive Marketing?
Conference Session Videos October 25, 2021In this video, a panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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How Will Brands Remain Committed to Inclusive Marketing?
Event Recaps October 25, 2021A panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.
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Marketers Join the Fight Against Climate Change
B2C October 25, 2021The escalating threat posed by climate change has prompted some of the globe’s largest brands to take steps to dramatically reduce their greenhouse gas emissions. As they bolster their sustainability efforts, marketers must strike a delicate balance between communicating how they’re helping to improve the environment and keeping the focus on the benefits of their products and services.
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New Habits for Multicultural Growth
Conference Highlights October 25, 2021A new mindset, inclusive research, and diverse media reach are needed to take advantage of multicultural opportunities.
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New Habits for Multicultural Growth
Conference Session Videos October 25, 2021In this video, Marc Pritchard shared advice for how to improve multicultural marketing.
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New Habits for Multicultural Growth
Event Recaps October 25, 2021Marc Pritchard shared advice for how to improve multicultural marketing.
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Opening Remarks of the 2021 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 25, 2021ANA CEO Bob Liodice and Kameel Stanley with Witness Docs delivered the opening remarks of the 2021 ANA Multicultural Marketing & Diversity Conference.
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The Difference Representation Makes: Inspiring the World Through Inclusive Advertising
Conference Session Videos October 25, 2021In this video, take a deep dive on the power the advertising industry holds to both perpetuate harmful stereotypes or eliminate them, the current state of inclusion in online advertising, and actions brands and agencies can take today to accelerate inclusive bias in their own work.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Conference Session Videos October 25, 2021In this video, learn about the Empathy Experiment, an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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The Empathy Experiment: Developing More Inclusive and Creative Processes
Event Recaps October 25, 2021The Empathy Experiment, designed in partnership with the Diversity Standards Collective and clinical psychologist Kimberly Nenemay, Psy.D., is an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.
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Together for Safer Roads and Givelify
Beyond Profit Podcast October 25, 2021In this episode of Beyond Profit, hear from Together for Safer Roads and Givelify, two organizations that are leaning into their purpose successfully to drive awareness and growth.
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